
结论很明确:这个市场不适合进入,已经是价格战+饱和市场。 新品牌只有2个,但12个新上架产品里盈利为0%,新品牌新品成功率也是0%;同时,近一年新增产品几乎全部落在非盈利区间,说明不是“还有机会”,而是新进入者普遍被压在低利润里。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合进入,直接结论是:不值得做。 用户预算 50万CNY 表面上能覆盖单个ASIN的前期投入,但市场已经明显偏向高竞争、低成功率;新品盈利率为 0%,整体可识别盈利率只有 24.14%,而新品利润率区间也只有 2.33%~27.48%,说明大多数新品都很难跑出健康回报。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个适合进入的市场。 新品牌进入后几乎全军覆没:目前只看到2个新品牌,12个新上架里0个新上架盈利,成功率0%,而且最近一批新上架全部都落在0~10%以下的低利润区间,已经是明显的价格战市场。对大品牌和小商家都不友好;小商家若想进场,基本只能靠更强的功能差异和更激进的投放,但即便如此也不值得做。
这个市场不适合进入,已经进入明显的价格战和过度拥挤状态。 现有数据里,已识别的产品只有24.14%盈利,而新发布产品盈利率是0%,新品牌新发布产品中已确认的盈利产品也是0%;同时,2026年新发布几乎全部是非盈利新品,显示市场不是在给新人留空间,而是在快速压缩利润。
证据很直接:高利润只集中在少数老品牌和少数差异化产品上。 盈利样本主要来自 Linkstyle、Taramp's、Frienda、AIMILAR、Safpovel、Sylvil、Nilight、Anina、Stetsom、BBTO 这些品牌,典型盈利ASIN包括 B0BGSV38V2(Taramp's,$19.97,27.25%,月利润$707.96)、B0D3V96Y3V(Linkstyle,$16.99,27.72%,月收入$1699)、B0CZ3WYL22(Linkstyle,23.23%)、B0DYT6CNRG(Safpovel,28.53%)和 B0CPJ5LHS1(Sylvil,13.28%)。但失败样本里,B0GTYDZXPY(Norkmdi,新品牌,$9.43,4.73%)和 B0GG459HQK(FSTURIOS,-5.98%)都说明基础款很难赚钱;更关键的是,Norkmdi 作为新品牌,2个新产品全部非盈利,Linkstyle 这种老品牌虽然有优势,但它的新上架也有亏损款 B0GJRY4R15,说明这个市场连老玩家的新款都在被挤压。月度趋势也很差:2025年新发布仅出现2个非盈利项,2026年新发布变成7个非盈利项,明显是走弱而不是增长。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B08XWBH4C7 | AIMILAR | 2021-03-13 | Yes | $12.99 | 200pcs | $2598.0 | 27.25% | $707.96 |
![]() | B0BGSV38V2 | Taramp's | 2022-09-29 | Yes | $19.97 | 100pcs | $1997.0 | 32.06% | $640.24 |
![]() | B075JX2XP6 | Stetsom | 2021-08-26 | Yes | $18.22 | 100pcs | $1822.0 | 30.77% | $560.63 |
![]() | B0D3V96Y3V | Linkstyle | 2024-05-19 | Yes | $16.99 | 100pcs | $1699.0 | 27.72% | $470.97 |
![]() | B097RJQDGG | Linkstyle | 2021-06-23 | Yes | $16.99 | 100pcs | $1699.0 | 25.93% | $440.56 |
![]() | B091FKZM5L | Frienda | 2021-03-31 | Yes | $14.44 | 100pcs | $1444.0 | 28.04% | $404.9 |
![]() | B08TBVTCRK | Frienda | 2021-03-10 | Yes | $14.18 | 100pcs | $1418.0 | 27.62% | $391.66 |
![]() | B091FM68Y6 | Frienda | 2021-03-31 | Yes | $14.11 | 100pcs | $1411.0 | 27.32% | $385.49 |
![]() | B08TBVB34Q | Frienda | 2021-01-19 | Yes | $13.99 | 100pcs | $1399.0 | 23.45% | $328.07 |
![]() | B0CZ3WYL22 | Linkstyle | 2024-03-26 | Yes | $13.98 | 100pcs | $1398.0 | 23.23% | $324.76 |
![]() | B093C9H5PV | Linkstyle | 2021-04-23 | Yes | $13.99 | 100pcs | $1399.0 | 23.15% | $323.87 |
![]() | B07G57ZK3F | AIMILAR | 2018-08-02 | Yes | $11.99 | 100pcs | $1199.0 | 25.39% | $304.43 |
![]() | B0DYT6CNRG | Safpovel | 2025-02-28 | Yes | $16.99 | 50pcs | $849.5 | 28.53% | $242.37 |
![]() | B0DB5157SJ | Anina | 2024-07-25 | Yes | $14.99 | 50pcs | $749.5 | 24.57% | $184.16 |
![]() | B0DFQ344TR | Sylvil | 2024-08-30 | Yes | $11.29 | 100pcs | $1129.0 | 15.18% | $171.39 |
![]() | B07G4ZHT4X | AIMILAR | 2018-08-02 | Yes | $12.51 | 50pcs | $625.5 | 26.39% | $165.07 |
![]() | B09YGYM8F8 | Linkstyle | 2022-04-21 | Yes | $13.99 | 50pcs | $699.5 | 22.71% | $158.86 |
![]() | B0CPJ5LHS1 | Sylvil | 2023-12-05 | Yes | $11.15 | 100pcs | $1115.0 | 13.28% | $148.08 |
![]() | B08LDHRG5J | BBTO | 2020-10-19 | Yes | $11.54 | 50pcs | $577.0 | 18.43% | $106.35 |
![]() | B0CVWZ9P37 | Nilight | 2024-02-19 | Yes | $11.32 | 50pcs | $566.0 | 15.4% | $87.17 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GG459HQK | FSTURIOS | 2026-01-10 | No | $9.95 | 50pcs | $497.5 | -5.98% | $-29.75 |
![]() | B0GG45VNB5 | FSTURIOS | 2026-01-10 | No | $9.43 | -pcs | $- | 17.3% | $- |
![]() | B0GTYDZXPY | Norkmdi | 2026-03-26 | No | $9.43 | -pcs | $- | 4.73% | $- |
![]() | B0GG4DKW6B | FSTURIOS | 2026-01-10 | No | $9.9 | -pcs | $- | 18.91% | $- |
![]() | B0GKGGL3WP | FORIOT | 2026-01-29 | No | $9.8 | -pcs | $- | 8.29% | $- |
![]() | B0FY622N28 | FSTURIOS | 2025-10-29 | No | $7.76 | -pcs | $- | 0.21% | $- |
![]() | B0GG3T7T2J | FSTURIOS | 2026-01-10 | No | $9.99 | -pcs | $- | 19.21% | $- |
![]() | B0GG4D9GGH | FSTURIOS | 2026-01-10 | No | $9.95 | -pcs | $- | 1.28% | $- |
![]() | B0GTYJVD97 | Norkmdi | 2026-03-26 | No | $- | -pcs | $- | -% | $- |
![]() | B0GS33STW4 | FORIOT | 2026-01-30 | No | $- | -pcs | $- | -% | $- |
![]() | B0GJRY4R15 | Linkstyle | 2025-12-10 | No | $- | -pcs | $- | -% | $- |
![]() | B0GZVT8HX2 | Safpovel | 2026-05-07 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入:新品成功率为0%,新品牌新品成功率也是0%,而且12个新产品全部亏损,已经是明显的价格战/饱和市场。 对于你50万人民币的预算,表面上够做单个ASIN,但在这个市场里并不能换来高胜率,反而更像是给老品牌和大品牌的存量竞争买单。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经进入低利润、强竞争的危险区。 近期新品牌几乎没有成功案例:新品牌成功率是0%,而所有新上架样本里可见的盈利率也是0%,说明不是“还能挑到好机会”,而是新进入者普遍打不动价格战。
过去一年里,市场节奏明显变差:2025年还能看到少量新品牌尝试,但到了2026年,新品牌和旧链接换新都在持续出现非盈利结果,7月前后新上架依然没有任何盈利信号。按样本看,2026年新产品里出现了Norkmdi、FORIOT、Safpovel、FSTURIOS等品牌的失败案例,失败集中在同质化、缺少差异、利润太薄;其中FSTURIOS在旧链接上也出现了多条非盈利产品,说明这不是单纯新手问题,而是价格战已经把老牌也拖进去。市场里“能赚钱”的产品几乎都来自老牌:例如 Linkstyle 的 B0D3V96Y3V、B0CZ3WYL22,Taramp's 的 B0BGSV38V2,它们都靠功能差异、外观差异或更高客单价活下来;但这类成功案例属于老牌强势打法,不能当作小商家模板。
对大品牌和小商家都不友好:你的预算是 500000 CNY,表面上够做单品启动,但这个市场要么靠老牌的功能创新和品牌力,要么靠低价硬扛,普通新品牌很难用单一ASIN切进去。小商家如果想碰这个类目,必须接受接近掠夺式营销/极强差异化的现实;而且从样本看,基础款、通用圆形面板、只做电压监测的产品,几乎都在亏。结论很明确:不要进入。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |