- Benchmark ASINB0GX2HHML3
- MarketplaceUS
- Category ID3395091
- Analyzed Products
- Keywordoutdoor gear
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-19
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，当前是低利润、低成功率、同质化明显的失败型市场。 新品牌只有 1 个，且新品牌新发布盈利率是 0%；没有看到任何健康的新增利润带，也没有看到适合小商家复制的真实成功样本，整体就是偏向价格战和弱需求的组合。
证据非常一致：Mymanjerfu 目前只有 2 个新发布样本，B0GX2HHML3 这条产品售价 11.15 美元，利润率只有 2.0%，136 条评价，近 3 个月销量约 50 件，销售状态还是不活跃；另一条 B0H6STB7KB 也没有形成可验证的盈利。 这类产品的结构很典型：标准圆柱广口玻璃瓶+金属盖+保护套，功能完整但差异化弱；产品失败原因直接指向“低利润 + 不够独特 + 小市场或极端竞争”。从时间趋势看，最近入场的新产品全部落在“其他/无法证明成功”，没有任何月份或年份出现可持续盈利的新增产品，说明市场不是在增长，而是在把新进者筛掉。按你的规则，这也意味着如果要硬进，往往需要更激进的营销打法，甚至接近 predatory marketing，尤其对小商家很不友好。
对两类卖家都不成立：大品牌没有看到足够强的老牌盈利样本来证明可以靠资金打穿；小商家也没有任何“低评价、低评论、正常跑通”的真成功案例。 现有样本里唯一能看见的预算/投入信号并没有换来盈利，说明 500,000 CNY 也只够单品前期试水，无法解决后续品牌战、研发和认证成本。短结论：不要进入。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不该进。 现在的信号是低利润、低成功率、而且新品牌几乎没有跑出来的空间；你500,000 CNY只能覆盖一个单品前期试水，但不足以支撑长期品牌战，更不适合在这个品类里硬打。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 一次性果汁盒/纸盒装饮品：通常更便宜、随买随喝，不需要清洗，适合临时替代自制果汁瓶使用。
- 塑料摇摇杯/运动水杯：比玻璃瓶更轻、更耐摔，也更便宜，适合蛋白粉、奶昔和通勤携带。
- 带刻度的广口塑料梅森杯/储存杯：获取容易、价格低，兼顾冷饮、冷泡和短时冷藏需求。
- 自带杯盖的食品级PP冷藏杯：适合冰箱分装、冷泡饮料和简单携带，成本低于玻璃套装。
- 可重复使用的软式挤压水袋/果泥袋：更便于户外和儿童使用，重量更轻、占包空间更小。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品牌几乎没有成功样本，已经接近价格战/同质化死局。 目前已看到的新品牌代表 Mymanjerfu，1 个可判断利润的产品里盈利率是 0%，而且主打 ASIN B0GX2HHML3 只有 2.0% 利润率、销售还处于不活跃状态；这不是可复制的赚钱模型，而是典型的低利润、弱销量、强竞争样本。
Most investment in new productsLeast investment in new productsNew products with Highest revenueMymanjerfu
Recent Monthly Revenue (USD):-(-)B0GX2HHML3 (4.5/5 (136 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GX2HHML3 (4.5/5 (136 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：新品牌已经失败，且产品高度同质化，当前不是可行市场。 现有样本里只有 2 个产品，全部都落在“其他/无法形成健康利润带”，没有任何产品进入 10% 以上利润区；新产品里可识别的盈利率是 0%，非盈利率显示为 100%，而且核心样本 ASIN B0GX2HHML3 只有 2.0% 利润率、售价 11.15 美元、136 个评论、近 3 个月均销量只有 50 件，属于卖不动而不是健康放量。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GX2HHML3Mymanjerfu2026-06-09No$11.15-pcs$-2.0%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GX2HHML3Mymanjerfu2026-06-09No$11.15-pcs$-2.0%$-#New Product Success Rates
Listing这个市场不适合进入，而且不是一个值得押注的新产品市场。 现有样本里，所有可识别新发布产品的盈利率都是0%，新品牌新发布盈利率也是0%，而且当前可见的唯一新品牌 Mymanjerfu 旗下两条新发布都没有形成可持续盈利，说明这里更像是同质化竞争和低利润拖累的市场，而不是还能靠新品切进去的增长市场。
证据很直接：B0GX2HHML3（Mymanjerfu）售价约11.15美元，136条评价，利润率只有2.0%，仍被判定为非盈利，且销售是 INACTIVE_SALES，最新月销量约50件，远没达到100件的活跃门槛。 这条产品的早期投入约1672.50美元（其中广告376.15美元），但没有形成盈利；从产品特征看，它是标准圆柱广口玻璃瓶+金属盖的通用款，差异化很弱。市场里可见的新发布成功率是0%，失败率是100%；按你要求的规则，这已经是明显的价格战/低利润风险信号，不适合小商家，也不适合大品牌轻易入场。
对两类卖家都不成立：大品牌没有可参考的已知老牌成功样本，小商家也没有看到真正“低评价、低评论、合法跑通”的成功案例；相反，当前唯一可见的新品牌样本就失败了。 现阶段入场至少要准备超过单品基础备货和投放的额外品牌、研发、认证预算，但即便按样本看，投入并没有换来结果。结论很明确：不要进入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Mymanjerfu#Success Rate by Entry Time
Listing这个市场不值得进入，已经是高风险且接近失控的价格战环境。 现有数据几乎没有真实可复制的成功样本：新品牌成功率为0%，整体可识别盈利率也为0%，而最近进入的品牌 Mymanjerfu 只有 2 个产品，1 个明确亏损、1 个无法验证盈利，说明新入场者基本都在试错而不是赚钱。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases