- Benchmark ASINB0F8R1DY9C
- MarketplaceUS
- Category ID13287971
- Analyzed Products
- Keywordoutdoor gear
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-22
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品牌几乎没有成功样本，且市场已经呈现明显价格战和同质化。 现有可见数据里，所有新发布产品成功率是0%，整体可识别盈利率只有25%，而且最近两次新发布都没跑通；这不是一个适合普通新品牌或小商家切入的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这个市场不值得进入：预算够启动，但市场已经接近价格战/高门槛区，且新产品几乎没有盈利空间。 你的50万人民币足以覆盖单个ASIN前期采购、物流和基础投放，但不足以对抗一个以旧品牌主导、靠差异化功能和更高投入才能跑出来的赛道；从数据看，当前可识别产品里整体盈利率只有25%，而新上架产品盈利率是0%，这意味着新入场者基本没有正向样本。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 购买单支入门级匹克球拍（非成套）
- 租借或试用场地提供的球拍
- 二手/翻新的匹克球拍
- 更便宜的玻纤或铝芯匹克球拍
- 用入门网球/羽毛球拍先替代体验同类手感
- 参加场地的‘公用器材’局内活动而不自购装备
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，属于高风险、明显价格战环境。 现有数据里，市场可见盈利产品比例只有25%，而新上架产品的盈利比例是0%；同时至少有两个旧品牌在新产品里表现为100%不盈利，说明新切入几乎没有空间，更多是在用低价和重投放硬抢量。
Old brand with the most profitable new productsJobunai
Recent Monthly Revenue (USD):-(-)B0GBXHN9WHBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,999.00(100pcs/month)B0DWWX4CNK (4.5/5 (174 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 黑色极简外观，和其他黑色套装相比最有视觉区分度
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- 原始碳纤维+玻璃纤维表面，更强调旋转控制和击球反馈
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- 配件最完整，开箱即用感强，更容易吸引点击和下单
B0F8R1DY9C (4.7/5 (150 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 黑色统一外观，但比常规套装更有质感和高级感
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- T300碳纤维+大包组合，产品形象更完整，适合一套购入
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- 已有销量和好评，图片更容易建立购买信任
B0DWWX4CNK (4.5/5 (174 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入。 新产品利润几乎全部落在“未能判断/不够成熟”区间，已确认的新产品盈利率为0%，而已知可算利润的产品里，低于10%的只有Jobunai的B0DWWX4CNK（29.99美元，月销100，利润率5.12%，月利润153.55美元），这就是典型的低利润价格战环境。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F8R1DY9CVUFOXT2025-05-15Yes$47.8350pcs$2391.528.12%$672.49Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GBXHN9WHJobunai2025-12-08No$--pcs$--%$-B0GH6KX5HHVUFOXT2026-01-16No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新产品成功率为0%，而且已进入明显的低利润、强同质化竞争区。 现有数据里，所有新上架产品的盈利率是0%，整体可识别盈利产品仅25%，这不是可复制的增长市场，而是更像价格战和拼配置的市场；对新品牌和小商家都不友好，尤其不适合继续押注同款思路。
证据很直接：Jobunai 和 VUFOXT 这两个已建立品牌的新产品都没跑通。 在新品牌与老品牌的新品表现里，非盈利新品分别都只占到50%/50%，而且所有新品成功率都是0%；失败样本里，Jobunai 的 B0DWWX4CNK、B0GBXHN9WH 和 VUFOXT 的 B0GH6KX5HH 都集中在“功能看起来不错但缺少明显差异化”“标准双拍套装”“主流碳纤维/蜂窝芯配置高度普及”这些特征上。唯一盈利样本是 VUFOXT 的 B0F8R1DY9C，月销50、月营收239,150美元，靠的是“基于旧款做功能差异化”，说明想赚钱必须靠更强产品设计和更高品牌力，不是普通跟卖能做到；但它也不是小商家案例，因为它属于已建立品牌。用户预算50万人民币虽然能覆盖单个ASIN前期投入，但在这个市场里，即使>$20k 也可能失败，现有样本没有任何能证明“<300评论的真实小商家”可以稳定合法成功的案例，反而有明显的高门槛信号。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JobunaiVUFOXT#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近或进入价格战区，新品牌机会很差。 过去几年几乎没有新品牌真正打进来，最近两次可见的新发布都来自老品牌 Jobunai 和 VUFOXT，且全部是非盈利；2025 到 2026 的新发布盈利率为 0%，这不是可复制的入场环境。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPickleball Paddles Set of 2, Lightweight Raw Carbon and Glass Fiber Surface Pickleball Racket Set with 14mm PP Honeycomb Core, USAPA Compliant, 4 Pickle Balls, 4 Tapes, 1Bag, 1 Paddle Cleaner
This listing is deemed profitablePrice (USD)$47.83Released TypeOld Release (2025-05-15)Brand is an old entry in this marketSize and Weight42.5 x 22.6 x 8.2 cm, 971.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色极简外观，套装配件整体风格统一Key Buying Motive
原始碳纤维+玻璃纤维表面，主打更强旋转控制与击球反馈Target Customers
面向希望用较高配件完整度直接上手的匹克球入门到进阶玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,391.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight24.16% / 28.12%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.80% / 14.76%Peak / Non PeakSales & BSR Performance