
这个市场不值得进入:已经是明显的价格战区,而且新品盈利率 0%,不是“还有机会”,而是“利润被打穿了”。 50万人民币对单个ASIN的前期启动是够的,但只能把你送进一个高亏损赛道,覆盖不了研发、品牌和认证这些长期成本。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不值得进入:已进入价格战区,且新老品牌的新上架几乎全部不盈利。 你的预算 50万人民币是够做单个ASIN的前期启动,但不够改变这个类目的结构性亏损,尤其是还要额外承担研发、品牌和认证成本。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:整体已经接近价格战区,且没有任何盈利样本,成功率为0%,新产品盈利率也是0%。 现有数据里,2025-2026年持续有新品牌/新释放产品进入,但几乎全部以亏损收场,说明不是“还有空间”,而是同质化严重、利润被打穿的市场。
这个市场不适合进入,结论很明确:新品几乎全军覆没,已经是低利润价格战区。 现有数据里,新品盈利率是0%,新品牌和老品牌的新产品都没有跑出可复制的赚钱案例;而且新品利润区间集中在-28.46%到-16.71%,说明不是“没找到方法”,而是“结构性不赚钱”。
证据很硬:7个新品里,没有一个达到盈利标准;新品牌3个、老品牌3个,但新品牌新品盈利率和老品牌新品盈利率都为0。 典型失败样本里,Amazon Basics 的 B0F1D8SH8F 月销400件、收入约3008美元,但利润率仍是-14.1%;Srikel 的 B0GGYZZD3P 月销400件、收入约3196美元,利润率更差,达到-25.43%;新品牌 MakeStronge 的 B0GX5HLSPM 甚至是-29.57%,最新上架的 B0H6LX5FNG 也没有任何销售迹象。失败原因高度一致:同质化严重、没有明显差异、低价硬拼。产品成功/失败样本也印证了这一点,几乎都是“USAPA认证、40孔/26孔、耐用、高可视、稳定弹跳”这类常规卖点,根本不足以支撑利润。
给大品牌的结论:能进,但要重投且不保证赚钱;给小商家的结论:不建议进,除非愿意走高风险、强营销、强差异化路线。 大品牌可参考的对象主要是 Amazon Basics 的 B0F1D8SH8F 和 Srikel 的 B0GGYZZD3P,但这两者都在亏钱,说明靠品牌势能也只能换来销量,换不来健康利润;小商家没有真实可复制的成功样本,反而更像是会被价格战和铺货成本吞掉。短结论:不要进入这个市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0GGYZZD3P | Srikel | 2026-01-15 | No | $7.99 | 400pcs | $3196.0 | -25.43% | $-812.74 |
![]() | B0F1D8SH8F | Amazon Basics | 2025-09-25 | No | $7.52 | 400pcs | $3008.0 | -14.1% | $-424.12 |
![]() | B0DH764297 | GoSports | 2024-09-16 | No | $7.99 | 50pcs | $399.5 | -26.1% | $-104.26 |
![]() | B0BRGD89MK | CORE Pickleball | 2022-10-27 | No | $7.99 | -pcs | $- | -14.95% | $- |
![]() | B0GX5HLSPM | MakeStronge | 2026-05-31 | No | $7.46 | -pcs | $- | -29.57% | $- |
![]() | B0GX5HW6FM | G JGZDBXHHL | 2026-05-24 | No | $7.49 | -pcs | $- | -25.36% | $- |
![]() | B0H6LX5FNG | MakeStronge | 2026-06-25 | No | $- | -pcs | $- | -% | $- |
![]() | B0FV3737MH | Amazon Basics | 2025-10-07 | No | $- | -pcs | $- | -% | $- |
![]() | B0FHVRJCL4 | Srikel | 2025-07-17 | No | $- | -pcs | $- | -% | $- |
![]() | B0CW7P6NGJ | GoSports | 2024-02-22 | No | $- | -pcs | $- | -% | $- |
![]() | B0H6MWFCKM | G JGZDBXHHL | 2026-06-25 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GGYZZD3P | Srikel | 2026-01-15 | No | $7.99 | 400pcs | $3196.0 | -25.43% | $-812.74 |
![]() | B0F1D8SH8F | Amazon Basics | 2025-09-25 | No | $7.52 | 400pcs | $3008.0 | -14.1% | $-424.12 |
![]() | B0GX5HLSPM | MakeStronge | 2026-05-31 | No | $7.46 | -pcs | $- | -29.57% | $- |
![]() | B0GX5HW6FM | G JGZDBXHHL | 2026-05-24 | No | $7.49 | -pcs | $- | -25.36% | $- |
![]() | B0H6LX5FNG | MakeStronge | 2026-06-25 | No | $- | -pcs | $- | -% | $- |
![]() | B0FV3737MH | Amazon Basics | 2025-10-07 | No | $- | -pcs | $- | -% | $- |
![]() | B0H6MWFCKM | G JGZDBXHHL | 2026-06-25 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,已经明显是价格战+高度同质化的超饱和市场。 新品牌进入后几乎没有成功样本:新品牌新上架成功率是0%,全部失败;整体可识别的盈利产品比例也是0%,说明不管是大品牌还是小品牌,当前都很难靠常规打法赚钱。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是明显的价格战/饱和市场。 过去到现在的新进入品牌几乎没有可复制的盈利样本:新品牌新上架样本 6 个,盈利率 0%,而且最近一批进入者不是亏钱就是靠低价硬扛,说明竞争已经把利润打穿了。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |