
结论很明确:这个市场不适合进入,价格战已经成型,而且对新品牌明显不友好。 现有样本里新品牌有9个,近14个新发布产品里只有2个赚钱,成功率14.29%,失败率85.71%;利润率区间只到2.34%~22.84%,而多数新上新都落在10%以下,说明这不是“有机会慢慢做”的市场,而是“拼低价和强营销”的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入这个市场。 新品牌新品成功率只有14.29%,但新品牌新品失败率高达80%,而且市场里老品牌与复制款已经把玩法固化,属于明显的竞争挤压区,不是适合进场的品类。
Alternative solutions may pose a risk to your investment in certain markets.
不建议进入,这个市场已经明显偏饱和,而且新品牌成功率太低,价格战风险很高。 这次样本里新品牌进入 9 个、老品牌 11 个,近 14 个新发售里只有 2 个赚钱,成功率 14.29%,而 12 个新发售亏损,失败率 85.71%;更关键的是,大多数可见产品利润率落在 10% 以下,已经是典型的低利润厮杀区。
这个市场不值得进入,已经进入价格战且明显接近/处于过热状态。 当前样本里可识别利润的产品中,只有23.33%是赚钱的,而新上架产品里赚钱比例只有14.29%;更关键的是,新品牌数量已达到9个,配合2026年集中出现的10个新上架亏损产品,说明最近进入者大多在亏。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DYK196ZV | Aerbeis | 2025-02-26 | Yes | $14.7 | 300pcs | $4410.0 | 28.51% | $1257.3 |
![]() | B0DC6JHL2B | Coolpow | 2024-08-05 | Yes | $16.99 | 100pcs | $1699.0 | 23.04% | $391.45 |
![]() | B0G3H8NBYF | HAEZU | 2025-11-22 | Yes | $11.68 | 200pcs | $2336.0 | 15.33% | $358.11 |
![]() | B0F1Y9TS44 | A2C | 2025-03-19 | Yes | $15.73 | 50pcs | $786.5 | 25.82% | $203.08 |
![]() | B0DT3WVL71 | EEEKit | 2025-01-15 | Yes | $14.95 | 50pcs | $747.5 | 22.25% | $166.32 |
![]() | B0FSZRW22G | EVEMANT | 2025-09-28 | Yes | $13.99 | 50pcs | $699.5 | 18.47% | $129.2 |
![]() | B0CW5XSX2H | Kevenal | 2024-04-19 | Yes | $9.99 | 50pcs | $499.5 | 12.19% | $60.89 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0G3H8NBYF | HAEZU | 2025-11-22 | Yes | $11.68 | 200pcs | $2336.0 | 15.33% | $358.11 |
![]() | B0FSZRW22G | EVEMANT | 2025-09-28 | Yes | $13.99 | 50pcs | $699.5 | 18.47% | $129.2 |
这个市场不值得进入,已经明显偏向高竞争/价格战,而且对新品牌并不友好。 新品牌里真正盈利的只有 2 个新上新产品,成功率 20%,但失败的有 8 个,失败率 80%;老品牌新上新产品 100% 失败,说明这个类目里“跟着老牌做”也没有出路,反而是旧牌和大体量玩家更容易把新机会吃掉。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入,已经接近价格战区,且明显在走向饱和。 近一年新品牌里,新品成功率只有20%,失败率80%;按全部新发布产品看,盈利率只有14.29%,而且最近一批新品几乎清一色落在低利润区,说明竞争正在加剧,不是变容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 9 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |