
这个市场不值得现在进入,结论是偏饱和且正在走向更激烈的竞争。 公开样本里新品牌只有4个,但已经有26个新品牌新品在测试,成功率42.31%并不低于“能做”的门槛,可问题是最近新品牌里失败更多(15个失败 vs 11个成功),而且利润最稳的仍然是老品牌在做功能和外观差异化,小品牌不是不能做,是很难用普通打法做出来。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经偏向价格战和饱和,500,000 CNY 够开单,但不够安全。 公开样本里新品牌成功率只有 42.31%,失败率 57.69%;新品牌新品盈利率 42.31%,但近几个月新品释放明显增多,且 2025 年新发布新品已出现 22 个盈利、17 个亏损,进入节奏很快,竞争在加重。
Alternative solutions may pose a risk to your investment in certain markets.
结论很直接:这个市场不值得进,属于高风险、明显偏内卷的市场。 近一年新品牌进入不多,但新品牌成功率只有约51%,且新发布产品里已经出现多起亏损和无销量案例;同时,头部老品牌仍能维持22%~22.5%的利润,说明不是“没利润”,而是资源和打法被老玩家与高强度营销锁死,小卖家很难用正常打法打进去。
结论很明确:这个市场不值得进入。 新品利润看起来不差,但这不是“好做”,而是“只有会做差异化、且能砸预算的老品牌和少数强新品牌才活得下来”;对小品牌来说,这已经接近价格战+品牌战的混合绞杀场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FC6KPXXZ | Lamicall | 2025-08-01 | Yes | $13.07 | 6000pcs | $78420.0 | 26.23% | $20569.57 |
![]() | B09D2Q8YQ3 | PopSockets | 2021-08-18 | Yes | $9.99 | 8000pcs | $79920.0 | 22.45% | $17942.04 |
![]() | B07PY62GB2 | PopSockets | 2019-04-19 | Yes | $9.68 | 8000pcs | $77440.0 | 21.6% | $16727.04 |
![]() | B0C8DGH8M7 | OCTOBUDDY | 2022-01-26 | Yes | $14.99 | 2000pcs | $29980.0 | 31.36% | $9401.73 |
![]() | B0FC2QW883 | Bordsek | 2025-06-05 | Yes | $9.04 | 3000pcs | $27120.0 | 14.74% | $3997.49 |
![]() | B0DHHF6835 | amBand | 2024-07-23 | Yes | $9.83 | 2000pcs | $19660.0 | 19.42% | $3817.98 |
![]() | B0GY92FCLX | KRTALS | 2026-04-23 | Yes | $13.62 | 700pcs | $9534.0 | 28.01% | $2670.48 |
![]() | B0G68X4L3W | Grippopso | 2025-12-11 | Yes | $12.99 | 500pcs | $6495.0 | 26.95% | $1750.41 |
![]() | B0G69HQL2T | Grippopso | 2025-12-11 | Yes | $12.99 | 500pcs | $6495.0 | 26.94% | $1749.76 |
![]() | B0G64DQRDQ | Grippopso | 2025-12-11 | Yes | $11.81 | 500pcs | $5905.0 | 24.32% | $1436.1 |
![]() | B0G23YTW2N | Svanove | 2025-11-13 | Yes | $15.21 | 300pcs | $4563.0 | 30.41% | $1387.61 |
B0DK77SFL1 | Grippopso | 2024-12-26 | Yes | $11.56 | 450pcs | $5202.0 | 24.12% | $1254.73 | |
![]() | B0BXC3F5C6 | Doflyesky | 2023-03-08 | Yes | $17.68 | 200pcs | $3536.0 | 33.74% | $1193.05 |
B0G24BXT9D | Svanove | 2025-11-13 | Yes | $11.91 | 400pcs | $4764.0 | 24.28% | $1156.7 | |
![]() | B0DXZDJYP8 | Grippopso | 2025-04-24 | Yes | $10.2 | 500pcs | $5100.0 | 20.48% | $1044.48 |
B0G698DG1M | Grippopso | 2025-12-11 | Yes | $12.99 | 300pcs | $3897.0 | 25.28% | $985.17 | |
![]() | B0FGXM5H9C | QxbBox | 2025-06-27 | Yes | $9.91 | 500pcs | $4955.0 | 19.87% | $984.56 |
![]() | B0FNMYKX77 | Bordsek | 2025-08-25 | Yes | $10.05 | 500pcs | $5025.0 | 19.48% | $978.87 |
![]() | B0C8DDSDPX | OCTOBUDDY | 2022-01-26 | Yes | $14.99 | 200pcs | $2998.0 | 31.41% | $941.68 |
![]() | B0FC6J9RTQ | amBand | 2025-11-17 | Yes | $9.84 | 450pcs | $4428.0 | 19.38% | $858.15 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FC6KPXXZ | Lamicall | 2025-08-01 | Yes | $13.07 | 6000pcs | $78420.0 | 26.23% | $20569.57 |
![]() | B0GY92FCLX | KRTALS | 2026-04-23 | Yes | $13.62 | 700pcs | $9534.0 | 28.01% | $2670.48 |
![]() | B0G68X4L3W | Grippopso | 2025-12-11 | Yes | $12.99 | 500pcs | $6495.0 | 26.95% | $1750.41 |
![]() | B0G69HQL2T | Grippopso | 2025-12-11 | Yes | $12.99 | 500pcs | $6495.0 | 26.94% | $1749.76 |
![]() | B0G64DQRDQ | Grippopso | 2025-12-11 | Yes | $11.81 | 500pcs | $5905.0 | 24.32% | $1436.1 |
![]() | B0G23YTW2N | Svanove | 2025-11-13 | Yes | $15.21 | 300pcs | $4563.0 | 30.41% | $1387.61 |
B0G24BXT9D | Svanove | 2025-11-13 | Yes | $11.91 | 400pcs | $4764.0 | 24.28% | $1156.7 | |
B0G698DG1M | Grippopso | 2025-12-11 | Yes | $12.99 | 300pcs | $3897.0 | 25.28% | $985.17 | |
![]() | B0FNMYKX77 | Bordsek | 2025-08-25 | Yes | $10.05 | 500pcs | $5025.0 | 19.48% | $978.87 |
![]() | B0FC6J9RTQ | amBand | 2025-11-17 | Yes | $9.84 | 450pcs | $4428.0 | 19.38% | $858.15 |
![]() | B0G45JBSCK | ENCASED | 2025-11-26 | Yes | $9.26 | 500pcs | $4630.0 | 17.42% | $806.55 |
![]() | B0FP2W1TJK | Coneclat | 2025-08-28 | Yes | $11.6 | 400pcs | $4640.0 | 16.83% | $780.92 |
![]() | B0FXW9XSZQ | amBand | 2025-11-17 | Yes | $11.94 | 200pcs | $2388.0 | 25.09% | $599.15 |
![]() | B0G24BCFXT | Svanove | 2025-11-13 | Yes | $11.98 | 200pcs | $2396.0 | 24.72% | $592.3 |
![]() | B0G246T99G | Svanove | 2025-11-13 | Yes | $11.93 | 200pcs | $2386.0 | 24.61% | $587.2 |
![]() | B0G24LNYYH | Svanove | 2025-11-13 | Yes | $11.82 | 200pcs | $2364.0 | 24.18% | $571.62 |
![]() | B0G244VWMR | Svanove | 2025-11-13 | Yes | $15.12 | 100pcs | $1512.0 | 30.32% | $458.44 |
![]() | B0G1BF52DS | QxbBox | 2025-12-22 | Yes | $10.02 | 200pcs | $2004.0 | 19.93% | $399.4 |
![]() | B0G1BR47RC | QxbBox | 2025-12-22 | Yes | $9.95 | 200pcs | $1990.0 | 19.71% | $392.23 |
![]() | B0G24478GX | Svanove | 2025-11-13 | Yes | $11.98 | 100pcs | $1198.0 | 24.97% | $299.15 |
这个市场能赚钱,但不适合现在重仓进入;它已经进入高竞争区,老品牌优势明显,新品牌只有少数能活下来,且多数新入场都在亏。 从结果看,整体新产品盈利率只有51.11%,但按利润率分布,10%~30%区间占了大头,低于10%的并不多,说明不是彻底价格战,但也绝不是轻松市场;更关键的是,2025年新品牌大量涌入,2025年出现22个新产品盈利、17个新产品亏损,2026年又继续新增,市场明显还在加速竞争,不能当成低门槛机会看。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经明显进入过度拥挤状态,不适合现在进入。 今年新品牌和新产品都在集中涌入,但最近一年的结果是几乎对半开,成功率没有形成优势,反而越来越像价格战市场;以你现在的 50万人民币预算来看,虽然能覆盖单个 ASIN 的启动成本,但不足以保证长期竞争,尤其是那些靠研发、品牌和认证才能跑出来的产品。
数据上,2025 年出现了 22 个新产品成功、17 个新产品失败,2026 年截至目前又是 1 个成功、4 个失败,最近阶段明显转弱;按新品牌看,成功主要集中在少数品牌:Svanove 拿走了 90.91% 的新品牌成功样本,失败里也占了 80%,说明不是“很多小品牌都能赢”,而是少数品牌强推、其余大面积失手。更关键的是,市场里最新失败样本中,Svanove 的 12 个失败 ASIN 和 Majhoxka 的负利润 ASIN B0GC4CLJDX 都显示出新品牌并不稳定;而新品牌成功样本里,只有 11/26 = 42.31% 是盈利,15/26 = 57.69% 仍然不赚钱,说明新进入者整体并不占优。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 7 | 13 | 2 | 0 | 17 |
| 2026 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 5 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 3 | 8 | 2 | 0 | 13 |
| 2025/12 | 0 | 0 | 0 | 2 | 4 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |