
结论很明确:这个市场不值得进入,已经是明显的价格战高风险区,而且出现了过度拥挤信号。 新品总体可盈利率只有16.67%,近端新产品里82.86%都没跑通,说明现在不是“选对款就能赚”的阶段,而是大多数新货都在被快速挤压。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经明显处于价格战/饱和高风险状态。 你的预算 50万人民币表面上足够覆盖单个新品早期进入成本,但市场里新品平均推荐投入约 8124.92 美元,且可见样本里很多“看起来有销量”的产品仍然是亏损的,说明仅靠这笔钱只能买到入场资格,买不到长期胜率。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显偏向价格战和饱和。 近端新产品成功率只有11.43%,而新上架产品里82.86%都没跑通;更关键的是,最近一批新品牌入场几乎全军覆没,说明现在不是靠普通铺货能赢的市场。
这个市场不适合进入,属于明显的价格战+过度拥挤市场,新品牌和小商家都不该进场。 新品里只有16.67%赚钱,且大量新品利润集中在少数老品牌和少数新品牌身上;更关键的是,近一年新进场里失败占比远高于成功,市场正在往更激烈的低利润竞争走。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0C9CBKYMR | SONGMICS | 2023-09-30 | Yes | $13.77 | 650pcs | $8950.5 | 14.44% | $1292.46 |
![]() | B0FXGKR2SF | Lolalet | 2025-10-23 | Yes | $15.52 | 400pcs | $6208.0 | 18.67% | $1159.04 |
![]() | B0FXGK2ZZ9 | Lolalet | 2025-10-23 | Yes | $15.44 | 400pcs | $6176.0 | 16.65% | $1028.31 |
![]() | B0C9C3BPPM | SONGMICS | 2023-09-30 | Yes | $13.3 | 650pcs | $8645.0 | 10.0% | $864.5 |
![]() | B0FXGMJ5BT | Lolalet | 2025-10-23 | Yes | $16.5 | 400pcs | $6600.0 | 12.93% | $853.38 |
![]() | B0G52GPFS7 | VLANDO | 2025-12-04 | Yes | $17.21 | 200pcs | $3442.0 | 22.96% | $790.29 |
![]() | B0F8Q5YX4V | VLANDO | 2025-05-15 | Yes | $17.17 | 200pcs | $3434.0 | 22.92% | $787.08 |
![]() | B0DN17N5JD | VLANDO | 2024-11-14 | Yes | $16.73 | 200pcs | $3346.0 | 22.36% | $748.17 |
![]() | B0FXGKJ1KY | Lolalet | 2025-10-23 | Yes | $13.47 | 400pcs | $5388.0 | 13.5% | $727.38 |
![]() | B0FB8DKF3J | VLANDO | 2025-05-29 | Yes | $16.47 | 200pcs | $3294.0 | 21.36% | $703.6 |
![]() | B0DN17181C | VLANDO | 2024-11-14 | Yes | $16.21 | 200pcs | $3242.0 | 21.19% | $686.98 |
B0DSPQHFTF | VLANDO | 2025-01-10 | Yes | $16.11 | 200pcs | $3222.0 | 20.8% | $670.18 | |
![]() | B0F6CS94VY | Lolalet | 2025-08-30 | Yes | $14.7 | 400pcs | $5880.0 | 11.31% | $665.03 |
![]() | B0DSPJ4BGQ | VLANDO | 2025-01-10 | Yes | $15.95 | 200pcs | $3190.0 | 20.75% | $661.93 |
![]() | B0C32TSKR3 | Parima | 2023-04-20 | Yes | $16.99 | 100pcs | $1699.0 | 25.47% | $432.74 |
![]() | B0DN1812XQ | VLANDO | 2024-11-14 | Yes | $12.53 | 200pcs | $2506.0 | 12.37% | $310.0 |
![]() | B0DLGNH51B | SONGMICS | 2025-01-25 | Yes | $13.78 | 200pcs | $2756.0 | 10.73% | $295.72 |
B0C9C8Z7SY | SONGMICS | 2023-09-30 | Yes | $15.08 | 50pcs | $754.0 | 14.43% | $108.81 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FXGKR2SF | Lolalet | 2025-10-23 | Yes | $15.52 | 400pcs | $6208.0 | 18.67% | $1159.04 |
![]() | B0FXGK2ZZ9 | Lolalet | 2025-10-23 | Yes | $15.44 | 400pcs | $6176.0 | 16.65% | $1028.31 |
![]() | B0FXGMJ5BT | Lolalet | 2025-10-23 | Yes | $16.5 | 400pcs | $6600.0 | 12.93% | $853.38 |
![]() | B0G52GPFS7 | VLANDO | 2025-12-04 | Yes | $17.21 | 200pcs | $3442.0 | 22.96% | $790.29 |
![]() | B0FXGKJ1KY | Lolalet | 2025-10-23 | Yes | $13.47 | 400pcs | $5388.0 | 13.5% | $727.38 |
![]() | B0F6CS94VY | Lolalet | 2025-08-30 | Yes | $14.7 | 400pcs | $5880.0 | 11.31% | $665.03 |
这个市场不适合进入,已经接近价格战/拥挤区,尤其不适合小品牌直接冲进去。 现有数据里,整体可识别盈利率只有15.93%,新上架产品盈利率仅16.67%,但新品牌内部是100%全军覆没(5个新品牌新产品全部不盈利),这说明真正的新玩家几乎没有生存空间;同时,老品牌里也有大量失败,竞争不是健康增长,而是高压内卷。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不适合进入,属于高风险、接近价格战区,而且新品牌已经出现明显失败信号。 近期新增不是在变好,而是越来越难做;以当前数据看,不管是大品牌还是小品牌,都不应该贸然进场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 5 | 1 | 0 | 0 | 9 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 20 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 1 | 4 | 0 | 0 | 0 | 4 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 13 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |