SONGMICS GISELLA Collection - Travel Jewelry Organizer, 2-Layer Jewelry Case Holder with Shiny Metal Hardware, Portable, Premium Velvet, for Earrings Necklaces, Forest Green UJBC166C01
Jewelry Boxes - 产品分析报告
  • Benchmark ASIN
    B0C9CBKYMR
  • Marketplace
    US
  • Category ID
    16350291
  • Analyzed Products
  • Keyword
    travel jewelry case, velvet jewelry case, earring necklace case
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    No price data
  • Data Date
    2026-07-26
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Medium
Moderate Risk Due to Price Competition
Newly Released Counts (All Brands)
36
New Brand (5)
Old Brand (31)
Success rate (all brands)
16.67%
New Brand (0.00%)
Old Brand (19.35%)
Most products net profit margin range
6.41% - 18.20%
Listing

Report summary from Keble AI Agent: Listing

结论很明确:这个市场不值得进入,已经是明显的价格战高风险区,而且出现了过度拥挤信号。 新品总体可盈利率只有16.67%,近端新产品里82.86%都没跑通,说明现在不是“选对款就能赚”的阶段,而是大多数新货都在被快速挤压。

Recommended Products Features Direction
B0F6CS94VY
Why do customers choose it?
  • 白色款更显简洁、轻奢,区别于市面上常见的粉色、米色、绿色旅行首饰盒
  • 中号尺寸,带镜面分隔层与透明收纳袋,整体更像‘旅行+化妆补妆+分层收纳’一体化方案
  • 透明收纳袋可放不规则/大件首饰,并兼作上下层隔挡,实用性比常规固定分隔更强
  • 更适合经常短途出差、旅行时需要同时收纳项链、耳环和较大饰品,并希望随时补妆查看的女性用户
  • Sales
    Avg. price: $14.70|Latest price: $14.99|Approx. recent monthly revenue: $5,880.00 (400 pcs)|Net profit margin: 11.31%
    B0FXGMJ5BT
    Why do customers choose it?
  • 米白/裸米色的柔和中性色更偏礼品化与轻奢风
  • 大号便携硬壳结构,内部加入透明收纳袋作为独立分隔层,区别于常见纯分格结构
  • 透明收纳袋可收纳不规则或较大饰品,并兼作上下层隔断,减少碰撞与缠绕
  • 更适合需要同时收纳耳环、项链和体积不规则首饰的旅行用户,以及偏好送礼场景的女性人群
  • Sales
    Avg. price: $16.50|Latest price: $15.28|Approx. recent monthly revenue: $6,600.00 (400 pcs)|Net profit margin: 12.93%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    4 new brands12 old brands
    4 brands have new listings6 brands have new listings
    5 new listings31 new listings
    0 succeeded
    6 succeeded
    5 failed
    24 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    ...
    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      不建议进入,这个市场已经明显处于价格战/饱和高风险状态。 你的预算 50万人民币表面上足够覆盖单个新品早期进入成本,但市场里新品平均推荐投入约 8124.92 美元,且可见样本里很多“看起来有销量”的产品仍然是亏损的,说明仅靠这笔钱只能买到入场资格,买不到长期胜率。

      Early sourcing + logistics + marketing budget (USD)
      $8,124.92 - $8,124.92
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      86.11%
      New listing success rate (old brands):
      19.35%
      New listing success rate (new brands):
      0.00%
      Which old brands have these successful new listings?
      Alternatives
      1. 首饰收纳拉链袋/分格收纳袋:比硬壳首饰盒更便宜、更轻便,适合只带少量首饰或临时出行,放进化妆包即可使用。
      2. 一次性/可重复使用的珠宝自封袋(小号透明袋):适合按耳钉、戒指、项链分开装,成本低、易买到,尤其适合防缠绕的基础需求。
      3. 药盒式分格收纳盒:用来装耳钉、戒指、小吊坠很方便,价格通常低于专业旅行首饰盒,且在药店、超市、Amazon 都容易买到。
      4. 硬币包/卡包式小拉链收纳包:可替代小型旅行首饰盒来收纳几件高频佩戴首饰,体积更小、携带更隐蔽。
      5. 眼镜盒改造方案:利用现成眼镜盒收纳项链、手链或单件贵重首饰,缓冲保护不错,成本接近零,适合临时替代。
      6. 饰品独立软布袋 + 纸板分隔:用随手可得的绒布袋、抽绳袋配合纸板/卡纸分隔,能降低打结和刮花风险,入门成本最低。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这个市场不值得进入,已经明显偏向价格战和饱和。 近端新产品成功率只有11.43%,而新上架产品里82.86%都没跑通;更关键的是,最近一批新品牌入场几乎全军覆没,说明现在不是靠普通铺货能赢的市场。

      Kegeeei
      Least investment in new productsNew products with Highest revenueMost investment in new products
      Kegeeei 2-Pack PU Leather Travel Jewelry Organizer Cases with Mirror for Women, Portable Velvet Jewelry Box Set for Earrings, Rings, Necklace, Bracelet - Luxury Gift Set (Beige)
      Recent Monthly Revenue (USD):-(-)
      B0GJ54M64J (5/5 (2 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      KElofoN
      Old brand with the most profitable new products
      KElofoN Travel jewelry case Travel jewelry box Travel Jewelry Organizer Small box Gift for Girls Women with Mirror
      Recent Monthly Revenue (USD):-(-)
      B0FR299B1LBrand is an old entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      KElofoN Travel jewelry case Travel jewelry box Travel Jewelry Organizer Small Jewelry Organizer Box Gift for Girls Women with Mirror(Deep blue)
      Recent Monthly Revenue (USD):$3,196.00(400pcs/month)
      B0CPCHGLV5 (4.6/5 (9374 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
      KElofoN Travel jewelry case Travel jewelry box Travel Jewelry Organizer Small box Gift for Girls Women with Mirror(Pink)
      Recent Monthly Revenue (USD):$7,176.00(1200pcs/month)
      B0925LY4RR (4.6/5 (9422 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
    • #Differentiations

      Unique productsCommon products
      Lolalet Travel Jewelry Case for Women Girls, Travel Jewelry Organizer Box with Mirror & Clear Storage Bag, Small Portable Earring Necklace Bracelet Ring Case, Birthday Valentine Gifts -Medium, White
      Differentiation:
      1. 白色外观更清爽,和常见粉/米/绿款区分明显
      2. 镜面+透明收纳袋,兼顾首饰整理和补妆
      3. 中号便携,适合旅行出差场景
      4. 分层更灵活,可放不规则或大件首饰
      B0F6CS94VY (4.7/5 (672 Reviews))Brand is an old entry in this market
      New Upgraded Version on Old ASINSufficient Sales to Meet MOQBlack HatThis listing is deemed profitable
      Lolalet Travel Jewelry Case for Women Girls, PU Leather Jewelry Organizer with Clear Storage Bag Small Portable Jewelry Box for Necklace Bracelet Earring Ring Birthday Bridesmaid Gifts -Large/Beige
      Differentiation:
      1. 米白裸米色更有礼品感,风格更轻奢
      2. 大号硬壳设计,和小号款差异明显
      3. 透明收纳袋做独立分隔,功能点突出
      4. 更适合送礼和收纳较多首饰的用户
      B0FXGMJ5BT (4.7/5 (268 Reviews))Brand is an old entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这个市场不适合进入,属于明显的价格战+过度拥挤市场,新品牌和小商家都不该进场。 新品里只有16.67%赚钱,且大量新品利润集中在少数老品牌和少数新品牌身上;更关键的是,近一年新进场里失败占比远高于成功,市场正在往更激烈的低利润竞争走。

      Profitability difficulty
      Moderate Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B0C9CBKYMR
      B0C9CBKYMR
      SONGMICS
      2023-09-30
      Yes
      $13.77
      650pcs
      $8950.5
      14.44%
      $1292.46
      B0FXGKR2SF
      B0FXGKR2SF
      Lolalet
      2025-10-23
      Yes
      $15.52
      400pcs
      $6208.0
      18.67%
      $1159.04
      B0FXGK2ZZ9
      B0FXGK2ZZ9
      Lolalet
      2025-10-23
      Yes
      $15.44
      400pcs
      $6176.0
      16.65%
      $1028.31
      B0C9C3BPPM
      B0C9C3BPPM
      SONGMICS
      2023-09-30
      Yes
      $13.3
      650pcs
      $8645.0
      10.0%
      $864.5
      B0FXGMJ5BT
      B0FXGMJ5BT
      Lolalet
      2025-10-23
      Yes
      $16.5
      400pcs
      $6600.0
      12.93%
      $853.38
      B0G52GPFS7
      B0G52GPFS7
      VLANDO
      2025-12-04
      Yes
      $17.21
      200pcs
      $3442.0
      22.96%
      $790.29
      B0F8Q5YX4V
      B0F8Q5YX4V
      VLANDO
      2025-05-15
      Yes
      $17.17
      200pcs
      $3434.0
      22.92%
      $787.08
      B0DN17N5JD
      B0DN17N5JD
      VLANDO
      2024-11-14
      Yes
      $16.73
      200pcs
      $3346.0
      22.36%
      $748.17
      B0FXGKJ1KY
      B0FXGKJ1KY
      Lolalet
      2025-10-23
      Yes
      $13.47
      400pcs
      $5388.0
      13.5%
      $727.38
      B0FB8DKF3J
      B0FB8DKF3J
      VLANDO
      2025-05-29
      Yes
      $16.47
      200pcs
      $3294.0
      21.36%
      $703.6
      B0DN17181C
      B0DN17181C
      VLANDO
      2024-11-14
      Yes
      $16.21
      200pcs
      $3242.0
      21.19%
      $686.98
      B0DSPQHFTF
      VLANDO
      2025-01-10
      Yes
      $16.11
      200pcs
      $3222.0
      20.8%
      $670.18
      B0F6CS94VY
      B0F6CS94VY
      Lolalet
      2025-08-30
      Yes
      $14.7
      400pcs
      $5880.0
      11.31%
      $665.03
      B0DSPJ4BGQ
      B0DSPJ4BGQ
      VLANDO
      2025-01-10
      Yes
      $15.95
      200pcs
      $3190.0
      20.75%
      $661.93
      B0C32TSKR3
      B0C32TSKR3
      Parima
      2023-04-20
      Yes
      $16.99
      100pcs
      $1699.0
      25.47%
      $432.74
      B0DN1812XQ
      B0DN1812XQ
      VLANDO
      2024-11-14
      Yes
      $12.53
      200pcs
      $2506.0
      12.37%
      $310.0
      B0DLGNH51B
      B0DLGNH51B
      SONGMICS
      2025-01-25
      Yes
      $13.78
      200pcs
      $2756.0
      10.73%
      $295.72
      B0C9C8Z7SY
      SONGMICS
      2023-09-30
      Yes
      $15.08
      50pcs
      $754.0
      14.43%
      $108.81

      Top 20 Profitable New Products

      Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.

      B0FXGKR2SF
      B0FXGKR2SF
      Lolalet
      2025-10-23
      Yes
      $15.52
      400pcs
      $6208.0
      18.67%
      $1159.04
      B0FXGK2ZZ9
      B0FXGK2ZZ9
      Lolalet
      2025-10-23
      Yes
      $15.44
      400pcs
      $6176.0
      16.65%
      $1028.31
      B0FXGMJ5BT
      B0FXGMJ5BT
      Lolalet
      2025-10-23
      Yes
      $16.5
      400pcs
      $6600.0
      12.93%
      $853.38
      B0G52GPFS7
      B0G52GPFS7
      VLANDO
      2025-12-04
      Yes
      $17.21
      200pcs
      $3442.0
      22.96%
      $790.29
      B0FXGKJ1KY
      B0FXGKJ1KY
      Lolalet
      2025-10-23
      Yes
      $13.47
      400pcs
      $5388.0
      13.5%
      $727.38
      B0F6CS94VY
      B0F6CS94VY
      Lolalet
      2025-08-30
      Yes
      $14.7
      400pcs
      $5880.0
      11.31%
      $665.03
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不适合进入,已经接近价格战/拥挤区,尤其不适合小品牌直接冲进去。 现有数据里,整体可识别盈利率只有15.93%,新上架产品盈利率仅16.67%,但新品牌内部是100%全军覆没(5个新品牌新产品全部不盈利),这说明真正的新玩家几乎没有生存空间;同时,老品牌里也有大量失败,竞争不是健康增长,而是高压内卷。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      VLANDO
      Lolalet

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      MFXIP
      Lolalet
      Other
    • #Success Rate by Entry Time

      Listing

      结论很明确:这个市场不适合进入,属于高风险、接近价格战区,而且新品牌已经出现明显失败信号。 近期新增不是在变好,而是越来越难做;以当前数据看,不管是大品牌还是小品牌,都不应该贸然进场。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500151009
      2026000000020
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/700000000
      2025/800010002
      2025/900000001
      2025/1000140004
      2025/1100000001
      2025/1200001001
      2026/1000000013
      2026/200000002
      2026/300000002
      2026/400000002
      2026/500000000
      2026/600000000
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      Lolalet Travel Jewelry Case for Women Girls, Travel Jewelry Organizer Box with Mirror & Clear Storage Bag, Small Portable Earring Necklace Bracelet Ring Case, Birthday Valentine Gifts -Medium, White
      Price (USD)
      $14.70
      Released Type
      New Upgraded Version on Old ASIN (2025-08-30)
      Brand is an old entry in this market
      Size and Weight
      22.5 x 15.5 x 6.5 cm, 450.00g

      Profitable Factors

      Based on old ASINDistinct functions and featuresUnique appearance design

      Design & Appearance

      白色款更显简洁、轻奢,区别于市面上常见的粉色、米色、绿色旅行首饰盒, 中号尺寸,带镜面分隔层与透明收纳袋,整体更像‘旅行+化妆补妆+分层收纳’一体化方案

      Key Buying Motive

      透明收纳袋可放不规则/大件首饰,并兼作上下层隔挡,实用性比常规固定分隔更强

      Target Customers

      更适合经常短途出差、旅行时需要同时收纳项链、耳环和较大饰品,并希望随时补妆查看的女性用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $5,880.00
      400 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      6.69% / 11.31%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -8.21% / -3.59%
      Peak / Non Peak

      Sales & BSR Performance

      Lolalet Travel Jewelry Case for Women Girls, PU Leather Jewelry Organizer with Clear Storage Bag Small Portable Jewelry Box for Necklace Bracelet Earring Ring Birthday Bridesmaid Gifts -Medium/Purple
      Price (USD)
      $15.44
      Released Type
      New Release (2025-10-23)
      Brand is an old entry in this market
      Size and Weight
      18.6 x 12.2 x 6.7 cm, 300.00g

      Profitable Factors

      Based on old ASINDistinct functions and featuresUnique appearance design

      Design & Appearance

      紫色在同类旅行首饰盒中相对少见,带来更强的礼品感和少女感。, 中号硬壳旅行首饰盒,搭配透明收纳袋、可拆耳钉板、上盖挂钩与弹力口袋,结构比常见基础款更完整。

      Key Buying Motive

      新增透明收纳袋,可单独放置异形或大件首饰,并兼作上下层隔板,减少碰撞和缠绕。

      Target Customers

      更适合经常出差旅行、且需要同时收纳耳环、项链、戒指和不规则首饰的女性用户,以及送礼场景。

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $6,176.00
      400 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      13.15% / 16.65%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      3.69% / 7.19%
      Peak / Non Peak

      Sales & BSR Performance

      Loading samples... 33%
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