- Benchmark ASINB0FWR2PFPM
- MarketplaceUS
- Category ID3744511
- Analyzed Products
- Keywordfashion jewelry
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，且已经出现明显的同质化和价格竞争信号。 目前只有 1 个新品牌、2 个新上架产品，表面成功率 50%，但样本太小，不能当作健康机会；真正能跑出来的是 milylove 的 B0FWR2PFPM，售价 16.12 美元、月营收约 3,224 美元、利润率 21.84%，前期投入约 5,784 美元，其中广告就占约 1,301 美元，说明要做出结果并不便宜，而且还没算研发、品牌和认证成本。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入。 目前看不到宽松的入场窗口，反而是典型的高投入、强竞争、靠包装和投放才能跑出来的市场；用户预算 50 万 CNY 对单个 ASIN 来说，能覆盖前期起步，但不足以支撑长期品牌战，更不适合拿旧品牌的打法去硬拼。
证据非常直接：已确认样本里，新品牌 milylove 的新上架产品只有 1 个盈利、1 个不盈利，盈利率 50%，但这只是极小样本；真正能打的盈利款是 B0FWR2PFPM，售价 $16.12，月销 200 件，月营收约 $3,224，利润率 21.84%，前期投入约 $5,784.19，其中广告就占 $1,300.86。 这说明要做出像样结果，至少要准备接近 6,000 美元级别的单品启动资金，而且还没算研发、品牌和认证。另一款 B0GWLNC9C7 直接不盈利、无销量，说明同类产品不是“做了就能卖”，而是很容易被市场淘汰。更关键的是，这个款式被标记为“基于旧 ASIN 改造”，唯一的成功点是功能差异和外观差异，而不是低成本复制；这对小商家不友好。当前市场利润分布显示盈利产品占比 50%，新上架产品盈利率也只有 50%，但缺少足够多的成功新品牌样本来证明这是一个可复制机会；同时，当前可见的成功案例只有 67 条评论、月销 200 件，远没到你要求的那种“健康小商家成功”标准，也没有看到需要靠 200-300 条评论/年那种明显的掠夺式打法才能活下来的证据。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 小型桌面首饰盘/耳环托盘：比壁挂式收纳更便宜，适合只放日常少量耳饰，拿取更直接，不需要打孔或安装。
- 分格抽屉收纳盒：通常与现有梳妆台/衣柜抽屉兼容，成本低、私密性更强，也更适合和其他首饰一起分类收纳。
- 透明拉链首饰收纳袋/旅行首饰包：价格更低、便于随身携带，适合经常出差或希望把耳饰集中防尘的人。
- 自粘式耳钉收纳卡/卡片式展示板：无需墙面空间，安装几乎零门槛，适合耳钉数量不多、希望快速整理的人。
- 带隔层的首饰收纳盒：相比挂墙架，更适合小户型和租房用户，可放耳环、戒指、项链等混合首饰。
- 旧名片夹/活页卡册改造收纳：用现成文具低成本替代，适合想先试用整理方式、或只需临时收纳少量耳饰的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论是直接放弃。 当前可见样本里只有 2 个品牌/ASIN，可判断信息太少，但已经出现明显的单品分化：milylove 的成功款 B0FWR2PFPM 只做到 21.8% 利润率、月销 200、月营收约 3224 美元，前 3 个月平均 133 单，早期投入约 5784.19 美元（其中广告约 1300.86 美元）；而同品牌失败款 B0GWLNC9C7 直接是非盈利、无有效销量，说明这个品类并不是“随便做就能赢”的市场，更像是靠单款打法和持续投放硬顶出来的。
Least investment in new productsNew products with Highest revenueMost investment in new productsmilylove
Recent Monthly Revenue (USD):$3,224.00(200pcs/month)B0FWR2PFPM (4.6/5 (67 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FWR2PFPM (4.6/5 (67 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GWLNC9C7Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入。当前只看到2个新上架产品，盈利和亏损各1个，表面上是50%成功率，但样本太小；更关键的是，唯一赚钱的新品来自新品牌 milylove，ASIN B0FWR2PFPM 只靠 21.84% 的利润率和约 $5,784 的前期投入跑出来，另一个同品牌新品 B0GWLNC9C7 直接失效，说明这不是稳定可复制的机会，而是单点产品表现。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FWR2PFPMmilylove2026-01-16Yes$16.12200pcs$3224.021.84%$704.13Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FWR2PFPMmilylove2026-01-16Yes$16.12200pcs$3224.021.84%$704.13#New Product Success Rates
Listing这不是适合进入的市场：表面上有一款新品牌新品跑通，但整体样本只有2个新发产品，成功率50%没有参考意义；真正的问题是利润分化极端、且失败款已显示出低利润/低差异化特征，说明一旦同质化就会迅速掉进价格战。 目前能看到的唯一可复制赢家是 milylove 的 B0FWR2PFPM，售价 16.12 美元，月销约 200 单，月营收约 3224 美元，毛利率约 21.84%（旺季约 18.57%）；但同品牌另一款 B0GWLNC9C7 已经不赚钱，证明这个细分非常挑产品，不是“做一个类似款”就能赢。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
milyloveNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
milylove#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已出现明显的失速和价格竞争风险。 近一年只有 2 个新品牌样本，1 个赚钱、1 个亏钱，表面上是 50% 成功率，但样本太小，不能当作健康信号；更关键的是，最近进入的产品里，只有 B0FWR2PFPM 还能做到 10%~20% 的利润区间，B0GWLNC9C7 直接落到“其他”区间，说明新进入者的结果已经非常分化，而且更偏向高成本/高不确定性。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 1 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 1 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesmilyloveB0FWR2PFPM (4.6/5 (67 Reviews))milylove 6 Tier Earring Holder Wall Mounted Hanging Earring Organizer, Earring Display Storage with 123 Holes and 129 Grooves Jewelry Organizer Tree for Stud/Hoop/Dangle Earrings Necklace（Black）
This listing is deemed profitablePrice (USD)$16.12Released TypeNew Release (2026-01-16)Brand is a new entry in this marketSize and Weight37.3 x 28.3 x 1.7 cm, 390.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色简洁百搭，适合大多数卧室/衣帽间风格, 6层壁挂式展开结构，123个孔位+115个耳钉槽+14个项链槽，属于大容量展示型收纳架Key Buying Motive
同时兼容耳钉、耳圈、垂坠耳环和项链/戒指，兼顾收纳与展示Target Customers
耳饰数量多、需要一眼找齐并减少缠绕的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,224.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.57% / 21.84%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.79% / 10.07%Peak / Non PeakSales & BSR Performance