- Benchmark ASINB0FTZ4693K
- MarketplaceUS
- Category ID7141123011
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-18
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得现在进入。 只有1个新品牌 Amazon Essentials，2个新发布里1个盈利、1个亏损，表面成功率50%，但样本太小，真实信号更像是“强品牌单点试错”，不是可复制的机会；同时盈利款靠联名、认证和品牌力撑起，低预算小品牌很难直接复制。
证据看，市场已经有明显的门槛和价格压力。 新产品里，B0FTZ4693K 只有26.37%利润率，月销100、月营收2490美元，但前期投入要8081.21美元，其中广告1817.46美元，说明要跑通单个ASIN并不便宜；失败款 B0FTZ6P7JT 直接无销量、非盈利。时间上也没有扩张迹象，2025年新品是亏损，2026年才出现1个盈利新品，说明不是稳定放量，而是靠个别新品硬推。成功款的核心是联名、Pique珠地棉、OEKO-TEX认证和美国棉来源认证，这些不是简单改款就能替代的。对小品牌来说，这更是高门槛市场，如果没有品牌力、认证和较强推广预算，基本没有稳妥入口；对大品牌来说可以做，但也需要重投入和明确差异化，不是低成本切入型赛道。
关键结论：不要进；如果硬要做，只能按大品牌打法投入。 Amazon Essentials 是当前唯一可参考的成功品牌，但它更像大品牌资源驱动，不是小商家成功案例。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论先说：这个市场对你现在的预算是可以进入的，但它不是一个适合小预算硬闯的市场。 目前看到的盈利样本只有1个，亏损样本1个，盈利率50%，但样本极少，真正能证明市场稳定赚钱的证据不足；同时头部成功款明显靠联名、品牌力和认证撑起，而不是靠低成本同质化打法。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手/开箱同类童装套装：在 Amazon Warehouse、Outlet 或本地二手平台找同尺码短袖上衣+短裤套装，通常更便宜，且对“只穿一个季节”的幼童服饰更划算。
- 无品牌基础款棉质T恤+短裤分开买：在 Walmart、Target、Costco 或超市自有品牌里分别买基础款，价格往往更低、尺码搭配更灵活，也更容易补单。
- 多件装纯棉短袖T恤：如果用户主要想要“上衣”，多件装基础T恤通常比主题联名套装更省钱，日常穿搭也更通用。
- 运动短裤/休闲短裤单买：如果更看重下装耐穿和活动方便，可直接买儿童运动短裤，避免为套装里的上衣支付联名溢价。
- 旧款/清仓儿童Polo套装：选择非联名、上一季的Polo+短裤清仓款，功能接近但价格更低，适合对品牌/款式不敏感的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已出现明显价格战和新品牌挤压，属于高风险甚至接近饱和的赛道。 当前样本里可见的新品牌只有 Amazon Essentials，表现是 1 个盈利、1 个亏损，成功率只有 50%，且新上架亏损款 B0FTZ6P7JT 直接处于无销量、非盈利状态；真正能拿出来参考的盈利款 B0FTZ4693K 虽然有 26.4% 利润率、月销 100、月营收 2490 美元，但它的前期投入高达 8081.21 美元，其中广告就占 1817.46 美元，这说明要跑通单个 ASIN 需要不低的启动资金，而且并不是靠低预算就能复制。时间趋势上，2025 年只有亏损新品，2026 年才出现盈利新品，说明这个市场并不是稳定放量，而是新产品试错非常重。
Least investment in new productsNew products with Highest revenueMost investment in new productsAmazon Essentials
Recent Monthly Revenue (USD):$2,490.00(100pcs/month)B0FTZ4693K (4.8/5 (75 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FTZ4693K (4.8/5 (75 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FTZ6P7JTBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入：当前样本里只有 2 个新发布产品，盈利率 50% 看起来不差，但真实能代表的只有 Amazon Essentials 这一个新进入品牌，样本太小，不能说明市场有机会；更关键的是，非盈利新品也已经出现，说明并不是轻松赚钱的赛道。对小品牌来说，这更像是要靠品牌力和投入去硬推的市场，不是低预算就能稳进的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FTZ4693KAmazon Essentials2026-04-19Yes$24.9100pcs$2490.026.37%$656.62Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FTZ4693KAmazon Essentials2026-04-19Yes$24.9100pcs$2490.026.37%$656.62#New Product Success Rates
Listing这个市场不适合现在进入。 数据显示它已经进入高风险区：可识别利润的产品里，整体盈利率只有50%，新产品盈利率也只有50%，而唯一可验证的新品牌案例 Amazon Essentials 只有2个产品、1盈1亏，根本不是可复制的广泛成功；更关键的是，当前公开样本里成功几乎被同一品牌包揽，说明新人不是在和一批分散对手竞争，而是在面对强势品牌的单点压制。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon EssentialsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这个市场不该进场：当前信号偏向“高门槛、价格战、且新进入者成功不稳定”。 现有数据里只有2个新发布样本，盈利率50%，但这并不代表机会强，因为真正能验证的新品牌只有Amazon Essentials 1个品牌，且出现了1个盈利、1个不盈利的对照，说明同一品牌在新发布上也并不稳定。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 1 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 1 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAmazon EssentialsB0FTZ4693K (4.8/5 (75 Reviews))Amazon Essentials Unisex Babies x Sofia Grainge Cotton Pique Baby Boys and Toddlers Short Sleeve Shirt & Shorts Set, Navy, 3T
This listing is deemed profitablePrice (USD)$24.90Released TypeNew Release (2026-04-19)Brand is a new entry in this marketSize and Weight29.3 x 20.7 x 3.9 cm, 181.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
海军蓝配色更偏简洁耐看，适合日常穿搭, 套装采用短袖上衣+短裤的经典儿童休闲套装结构，带有Sofia Grainge联名属性Key Buying Motive
联名背书、Pique珠地棉面料、OEKO-TEX认证、美国棉来源认证Target Customers
偏好联名风格、注重面料安全认证与舒适度的婴幼儿/幼童家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,490.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.53% / 26.37%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.82% / 18.66%Peak / Non PeakSales & BSR Performance