- Benchmark ASINB0F32CJGQM
- MarketplaceUS
- Category ID378532011
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-21
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入。 新品牌进场成功率是0%，新上架产品盈利率也是0%，而且当前样本里已经出现老品牌靠18.39%利润率和稳定销量吃掉主要利润的情况，说明这不是一个给新手留空间的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：用户这次不该进场。 这个市场已经明显偏向成熟和价格战，现有可验证样本里只有 50% 产品能盈利，而新上架产品盈利率是 0%，新品牌的新品成功率也是 0%；在这种环境下，不管是大品牌还是小商家，都不是高胜率市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 保暖防滑袜套/防滑套鞋：比完整冰爪更便宜、更轻便，临时应对雪地、结冰路面更容易穿脱，适合预算有限或只是偶尔冬季步行的人。
- 鞋底防滑贴/防滑胶贴：直接贴在现有鞋底上，成本低、安装简单，不用单独换装备，适合想先做低投入试用的人。
- 鞋底防滑喷雾/临时增摩产品：上手门槛低，适合短途通勤或临时出门，对“只需要一次性增强抓地”的用户更有吸引力。
- 带深纹路的冬季通勤鞋/防滑休闲鞋：如果用户本来就会买一双日常鞋，这类产品比冰爪更日常、更容易在城市环境中使用，也省去额外穿戴步骤。
- 登山鞋带防滑外底的低价款：比专业跑鞋/冰爪组合更通用，平时可直接穿，遇到湿滑路面也有一定防滑能力，适合轻度户外与通勤混用。
- 可拆卸鞋底钉/简易防滑钉配件：相对完整冰爪更便宜，也更容易局部解决“打滑”问题，适合只在少数冰面场景中使用的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌新品成功率是0%，新品牌新品失败率是100%，而且当前样本里只看到1个新品牌新上架产品就失败，说明不是“有机会的冷门”，而是更像被大品牌和差异化不足压住的市场。对小企业来说尤其不友好，因为要做出正向结果，基本得先打出强差异化和重营销；对大品牌来说虽然能靠资源做起来，但这也不是一个高确定性的好赛道。
Most investment in new productsLeast investment in new productsNew products with Highest revenueYaktrax
Recent Monthly Revenue (USD):-(-)B0FQ2SDTBRBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsANWBROAD
Recent Monthly Revenue (USD):$13,552.00(200pcs/month)B0F32CJGQM (4.4/5 (145 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0F32CJGQM (4.4/5 (145 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FQ2SDTBRBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：当前样本显示的是高壁垒、低容错的“品牌驱动”市场，新品牌没有跑通，且新发布产品盈利率为0%。 现有能赚钱的只有老品牌 ANWBROAD 的单一产品 B0F32CJGQM，利润率18.4%，月销200台、月营收约13.55万元，但它依赖品牌力和旧款基础，不是小商家可直接复制的路径；新品牌 Yaktrax 的新上架产品 B0FQ2SDTBR 直接失败，且整个新发布样本中盈利率为0%，说明不是“少赚一点”的问题，而是连基本盈利都没打开。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F32CJGQMANWBROAD2025-07-21Yes$67.76200pcs$13552.018.39%$2492.22Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FQ2SDTBRYaktrax2025-09-06No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新品牌新上架成功率为0%，最近新产品全部失败，且现有赚钱样本几乎完全被老品牌/强品牌占据。 对小商家来说，合法成功案例基本不存在；对大品牌来说也不是机会市场，而是需要重投、重品牌、重差异化的高风险市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Yaktrax#Success Rate by Entry Time
Listing这个市场现在不适合进入，结论很明确：新品牌几乎没有成功样本，且最近入场的唯一新品牌 Yaktrax（B0FQ2SDTBR）直接失败，说明当前更像是低差异化、低容错的竞争环境。 从时间信号看，近一年几乎没有形成持续有效的新入场利润，最新可见的新品牌新品在 2025 年 9 月上线后至今仍是非盈利、非活跃销售，市场不是在变好，而是在被更强的品牌力和更重的推广成本挤压。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesANWBROADB0F32CJGQM (4.4/5 (145 Reviews))ANWBROAD Watch Winders for Automatic Watches, Automatic Watch Winder with 4 Watches Rotator and 6 Extra Storages, 4 Watch Winder with Japanese Quiet Motor, Carbon Fiber Watch Winders,UJWW012C
This listing is deemed profitablePrice (USD)$67.76Released TypeOld Release (2025-07-21)Brand is an old entry in this marketSize and Weight40.2 x 31.9 x 19.7 cm, 3842.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
碳纤维纹理外观，搭配银色金属环装饰，整体偏低调轻奢风。, 4个自动上链位+6个额外收纳位的组合式结构，兼顾展示与收纳。Key Buying Motive
采用日本静音电机，且双旋转单元可独立开关，使用更安静、控制更灵活。Target Customers
适合拥有多块自动机械表、同时需要上链与收纳展示一体化解决方案的中高端表主。Early Investment
Investment
Monthly Revenue (Recent) (USD)$13,552.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.19% / 18.39%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-19.05% / -11.85%Peak / Non PeakSales & BSR Performance