- Benchmark ASINB0FTZ4693K
- MarketplaceUS
- Category ID7141123011
- Analyzed Products
- Keywordwomen two piece lounge set, short sleeve polo top and shorts set
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，已经是明显的拥挤+价格战风险区。 新品牌新品成功率只有6.67%，失败率93.33%；近一年的新上架几乎是“扎堆进、扎堆亏”，不是健康增长。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 用户预算 50万CNY 表面上能覆盖部分入场成本，但市场已经进入明显的价格战/饱和区，新品牌几乎没有稳定成功样本，靠这笔预算做单一ASIN入场，长期回报风险很高。
从数据看，投放门槛不低但真正赚钱更难：整体投资难度是中等，利润门槛也只是中等偏上，新品利润区间大致在 17.02%~26.00%。但市场里新品牌新品盈利率只有 6.98%，非盈利率高达 93.02%；“老品牌”新品盈利率为 0%，非盈利率 100%。这意味着现在不是“谁能做出来就能赚”的市场，而是“多数新入场都亏”的市场。更关键的是，DOMOABEI 这类新品牌一次铺了 33 个非盈利产品，说明要想硬打进去，往往需要大规模试错和持续烧钱，而不是一个 50万CNY 预算就能稳住。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?4.44%New listing success rate (old brands):0.00%New listing success rate (new brands):6.98%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 分体式睡衣/居家服套装：如果用户主要是为了在家放松，这类产品通常更便宜、尺码容错更高，也更容易在超市/线下折扣店买到。
- 基础款T恤 + 运动短裤自由搭配：用现成单品替代成套购买，单件更便宜，且可以复用已有衣橱，降低试错成本。
- 宽松版上衣 + 骑行裤组合：相比专门的两件套，更容易分别购买、替换和混搭，适合对上装和下装尺码需求不一致的人。
- 棉质睡衣短裤套装：如果核心需求是夏季居家和睡眠，睡衣类套装往往价格更低、舒适度更直接，不需要强调外穿属性。
- 单件连衣裙/家居裙：对于不想搭配的人，连衣裙一件解决，穿脱更省事，且经常在低价快时尚渠道更容易买到。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌在快速涌入，但成功率只有6.67%，而且几乎已经进入价格战/饱和区。 你当前预算50万人民币对单个ASIN来说并不低，但在这个类目里，钱不是主要问题，问题是低门槛复制太快、失败样本远多于成功样本，尤其新上架产品里大量都没有跑出来。
证据很直接：当前市场可识别的盈利产品只占19.64%，但新上架产品的盈利率只有6.67%，这已经低于你要求的高风险线。时间上看，2025年开始新入场明显变多，2025年11月只有Sampeel 1个成功、1个失败，但到了2025年12月到2026年4月，新品失败数连续放大，尤其DOMOABEI在2025/12到2026/4期间密集上新，几乎全军覆没；它目前33个产品里0个盈利、33个亏损，这是典型的饱和和踩坑信号。更重要的是，这类失败产品的利润表面上并不差，像DOMOABEI的B0G9D35W1X标称利润率还能到20.28%，但实际仍然卖不动，说明这个市场不是“算账能赚”，而是没有差异化就卖不出去。
New products with Highest revenueSampeel
Recent Monthly Revenue (USD):$1,942.00(100pcs/month)B0G1MGPVFD (4.4/5 (3025 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsMARZXIN
Recent Monthly Revenue (USD):$35,500.00(1000pcs/month)B0D5HJ7XX6 (4.6/5 (549 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$25,928.00(700pcs/month)B0D5HG2G1B (4.2/5 (100 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$18,955.00(500pcs/month)B0D9K5L9HX (4.4/5 (158 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsDOMOABEI
Recent Monthly Revenue (USD):-(-)B0G9D35W1X (4.6/5 (50 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GTBBD3F1 (4.6/5 (50 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G9D4G2QW (4.6/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 蓝色竖条纹罗纹针织，视觉最醒目
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- 度假/机场/街拍感强，图片更易吸引点击
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- 阔腿短裤+宽松上衣，风格与婴童套装差异大
B0DZXJQXYL (4.4/5 (158 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 海军蓝纯净简洁，童装高级感明显
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- 联名款+安全认证，家长更易产生购买信任
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- 经典Polo短袖短裤套装，风格更偏精致日常
B0FTZ4693K (4.8/5 (75 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很直接：新品利润集中在少数老牌/大牌手里，真正的新品牌成功率极低，而且 2025-2026 的新品潮明显在加速，已经接近拥挤和价格竞争区。 对你 50万 CNY 的预算来说，表面上够做一个单品启动，但在这里更像是在买入一场高风险的低成功率竞争；小商家不适合硬闯，大品牌也只有在愿意投入品牌/认证/创新成本时才有机会。
数据上，新品盈利率只有 6.67%，远低于可接受线；所有可识别利润产品里，盈利率也只有 19.64%。 新品侧只有 3 个明确赚钱样本：Amazon Essentials 的 B0FTZ4693K，RUBZOOF 的 B0GSP7KN6F，Sampeel 的 B0G1MGPVFD；其中 Sampeel 作为新品牌，只有 1 个盈利、1 个亏损，且盈利款月销 100 件、月营收 194,200，利润率 13.65%，刚刚踩线，说明不是稳态赚钱模型。反过来看，亏损样本非常集中：DOMOABEI 有 33 个亏损产品、0 个盈利产品；它在 2026 年 3-4 月短时间内就堆出 9 个新品亏损，2025 年 12 月到 2026 年 1 月又有 20 个新品亏损，明显是密集铺货但没转化的打法。MARZXIN 虽然是旧品牌里最强的一家，10 个产品里 7 个盈利，整体盈利率 70%，但它的新上架产品 2 个全亏，说明老牌可以靠存量和品牌吃到高利润，新品牌照搬这条路基本不成立。
可复制的成功，不在“低价同质化”，而在“差异化 + 品牌力 + 认证/设计投入”。 赚钱款里，MARZXIN 的 B0D5HJ7XX6 / B0D5HG2G1B / B0D9K5L9HX 都做到 33%+ 利润率，月销 500-1000 件，核心卖点是竖条纹罗纹针织、宽松版型、产后/孕期友好和更强的视觉差异；Amazon Essentials 的 B0FTZ4693K 依靠联名和认证形成品牌溢价；RUBZOOF 的 B0GSP7KN6F 只是 25.28% 利润率、月销 100 件，属于还可以但不算强势的跟进型。相反，失败款 DOMOABEI / LOMON / Sampeel 的非盈利款大多是通用短袖Polo+短裤、纯色基础款，卖点高度同质化，价格落在 14.95-17.43 美元却仍然做不出利润和销量。时间趋势也很明确：2025 年只有 23 个新品，其中 1 个赚钱；2026 年新品暴增到 20 个亏损、2 个赚钱，说明进入者在快速增加，但成功没有同步增加，市场正在走向更拥挤的内卷。
最终建议：不要进入。 小商家几乎不可能在不靠激进推广、低价冲量和高密度铺货的情况下稳定成功；大品牌也只有在准备好做品牌背书、认证和明显产品差异时才“可能”进入，但绝不是一个值得轻松进场的市场。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D5HJ7XX6MARZXIN2024-05-29Yes$35.51000pcs$35500.033.52%$11899.6B0D5HG2G1BMARZXIN2024-05-29Yes$37.04700pcs$25928.034.35%$8906.27B0D9K5L9HXMARZXIN2024-07-16Yes$37.91500pcs$18955.034.24%$6490.2
B0DYP3RT31MARZXIN2025-02-27Yes$37.66450pcs$16947.032.46%$5501.0B0D5HJZ9LGMARZXIN2024-05-29Yes$38.59400pcs$15436.033.39%$5154.09B0D5HKBDQVMARZXIN2024-05-29Yes$37.25300pcs$11175.034.64%$3871.02B0DZXJQXYLMARZXIN2025-03-10Yes$37.97200pcs$7594.032.98%$2504.51B0FTZ4693KAmazon Essentials2026-04-19Yes$24.9100pcs$2490.026.37%$656.62
B0GSP7KN6FRUBZOOF2026-03-16Yes$24.99100pcs$2499.025.28%$631.75B0G1MGPVFDSampeel2025-11-10Yes$19.42100pcs$1942.013.65%$265.09
B0DNK3HSKBChloefairy2024-11-19Yes$16.9850pcs$849.019.21%$163.1Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FTZ4693KAmazon Essentials2026-04-19Yes$24.9100pcs$2490.026.37%$656.62B0GSP7KN6FRUBZOOF2026-03-16Yes$24.99100pcs$2499.025.28%$631.75B0G1MGPVFDSampeel2025-11-10Yes$19.42100pcs$1942.013.65%$265.09#New Product Success Rates
Listing这不是一个适合进入的市场：新品成功率只有6.67%/6.98%，远低于10%警戒线，说明新品进入后大多失败；同时已出现明显的价格战和高门槛信号，整体是高风险市场。
证据很直接：全市场可识别利润产品只有19.64%，而新品里42个失败、仅3个成功；新品牌里DOMOABEI有33个失败、0个成功，几乎是“砸钱也打不动”的典型。老品牌MARZXIN则有7个盈利、3个亏损，整体盈利率70%，但它的新品盈利率是0%，说明老品牌靠旧款和成熟款收割，新人做纯新品很难复制。从趋势看，成功并没有分散到很多新品牌，而是被少数老/强势品牌拿走；同时像Sampeel这类新品牌只有1个盈利、1个亏损，盈利款月收入约19.42万日元?（此处按数据为19.42美元售价、月销100、月营收19.42万美分/约1942美元单价体系），但其成功仍依赖25%左右利润和持续投放，属于“可以赚，但不代表容易复制”。反过来看，DOMOABEI的33个新品几乎全失败，且每个新品都有50+评论、却没有盈利，已经非常接近高压竞争样本；MARZXIN那条成功款B0DZXJQXYL（月销200、月营收约7594美元、485条评论、25.3%利润）说明大盘里真正能活下来的，多半要靠差异化设计+低价+持续投放，而不是普通跟卖。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
RUBZOOFSampeelAmazon EssentialsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
DOMOABEIOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入明显的价格战/过度拥挤区。 近一年新上架产品几乎全军覆没：新发布产品整体成功率只有6.67%，失败率93.33%；而最近一年里，2025年只有Sampeel的1个新款盈利，2026年虽然出现了RUBZOOF和Amazon Essentials各1个盈利款，但同时有18个新款不赚钱，说明竞争在加剧而不是变好。
证据很直接：新品牌成功高度集中，失败高度集中。 新品牌里，3个盈利款分别来自RUBZOOF、Sampeel、Amazon Essentials，各占33.33%；但40个新品牌失败款里，DOMOABEI独占82.5%，说明大量新品牌都在同一条基础款赛道里互相挤压。按时间看，2025/12一下子涌入20个不盈利新款，2026/3再来9个，2026/4又来8个，都是同类款扎堆冲进来，典型的拥挤信号，不是健康增长。可卖的新款几乎都靠“老款改版+差异化外观/功能”勉强打出来；像B0FTZ4693K（Amazon Essentials，24.90美元）靠联名、认证和品牌力；B0G1MGPVFD（Sampeel，19.42美元）靠低价和老款改良；B0GSP7KN6F（RUBZOOF，24.99美元）靠低价+外观调整。反过来，B0G6D4LD7R（LOMON，17.43美元）、B0G9D35W1X（DOMOABEI，14.95美元）这类基础款都不赚钱，说明没有明显创新和品牌力很难活。
结论：大品牌和小商家都不适合现在进。 你的预算是50万人民币，钱够做单品启动，但这不是钱够不够的问题，而是市场本身已经在挤压利润；且当前成功样本里，老品牌和新品牌都更像“重投入打法”，不是轻量试错就能复制。小商家如果想硬进，基本要靠更激进的广告、低价和抢位，甚至接近“掠夺式营销”才有机会。最关键的一句话：这是一个新款成功率极低、失败款密集、并且正在变得更难的市场，不建议进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 24 2026 0 0 0 0 2 0 0 18 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 2 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 1 0 0 0 1 2025/12 0 0 0 0 0 0 0 20 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 1 0 0 9 2026/4 0 0 0 0 1 0 0 8 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesChloefairyB0DNK3HSKB (4.8/5 (147 Reviews))Chloefairy Toddler Baby Boy Golf Outfit Short Sleeve Golf Cart Polo T Shirts Top and Shorts Set 2Pcs Golf Theme Summer Clothes (Green, 2-3T)
This listing is deemed profitablePrice (USD)$16.98Released TypeOld Release (2024-11-19)Brand is an old entry in this marketSize and Weight28.8 x 24.3 x 2.5 cm, 150.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
绿色高尔夫主题配色，视觉辨识度较强, 高尔夫球车/高尔夫主题印花，明显区别于常见纯色家居套装Key Buying Motive
短袖翻领上衣+松紧腰短裤的高尔夫主题二件套，兼顾日常穿着与生日/拍照场景Target Customers
为0.5-4岁男童的夏季高尔夫主题穿搭、生日派对和亲子拍照需求而设计Early Investment
Investment
Monthly Revenue (Recent) (USD)$849.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.73% / 19.21%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.37% / 10.85%Peak / Non PeakSales & BSR Performance
MARZXIN Women Two Piece Set with Vertical Stripes, Daily Wear Vacation Travel Airport Outings Pocket Cruise Outfits Loungewear to Street Comfy Postpartum maternity Lounge Sets Blue 2XL
This listing is deemed profitablePrice (USD)$37.97Released TypeOld Release (2025-03-10)Brand is an old entry in this marketSize and Weight31.1 x 12.0 x 8.2 cm, 508.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
蓝色竖条纹/罗纹针织视觉更醒目，区别于常见纯色套装, 竖条纹罗纹针织 + 宽松短袖上衣/阔腿短裤的休闲轮廓，整体更偏度假街头感Key Buying Motive
无松紧压迫感、无束腹设计，强调宽松透气与产后/孕期友好Target Customers
更适合追求度假、机场出行、拍照上镜，同时又不想穿紧身压迫套装的女性Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,594.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight30.78% / 32.98%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight24.25% / 26.45%Peak / Non PeakSales & BSR Performance
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