- Benchmark ASINB0FFJWPPXN
- MarketplaceUS
- Category ID6323773011
- Analyzed Products
- Keywordbaby sweatshirt set, toddler outfit set, unisex baby outfit
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 新品牌数量为0，但市场已经被老品牌和旧链接新上架占满，真正赚钱的不是纯新品牌，而是 Amazon Essentials 这类老品牌用品牌力、联名设计和老链接复用去抢利润；同时，新品利润大多只在9.13%~19.03%，已经是明显的低利润竞争区。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很明确：这个市场能进入，但不适合你现在的预算结构，而且对小品牌更不友好。 该市场已经明显被老品牌和头部玩家压住，能赚钱的新货主要靠品牌力和高投放，不是靠低成本切入；如果你是小商家，基本不建议进场。
Early sourcing + logistics + marketing budget (USD)$8,806.29 - $14,138.79Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):66.67%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手/转售平台上的同类婴儿运动套装或卫衣套装：通常价格更低，适合只穿一季的快速替代需求。
- 跨季节买大一号的基础纯色套装（非成套品牌款）：可通过折扣区/清仓区更容易买到，性价比更高。
- 单件卫衣 + 现有打底裤/紧身裤的临时搭配：只补一件上衣即可，成本更低，也更灵活。
- 纯棉连体衣或爬服外搭开衫/小外套：替代“成套穿搭”的视觉效果，但更实用，换洗也更方便。
- 店内多件装基础婴儿上衣/裤子组合：相比设计感套装更便宜，日常穿着频率高，库存选择也更多。
- 季节性保暖外层替代品，如抓绒/摇粒绒套头衫：如果核心需求是保暖，比成套卫衣更容易在促销中买到。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品成功主要来自老品牌强势铺货，纯新上架只占3.33%，而且同类产品里大量靠老链接翻新、靠品牌力吃饭。 你现在能看到的不是“新品牌机会”，而是一个被老品牌和价格竞争挤压的市场；小商家没有明显可复制的低门槛胜出路径。\n\n从数据看，市场已经很偏向存量博弈：整体可识别样本里，盈利产品占35.90%，但新上架里真正“纯新品”盈利只有1个，占3.33%，而“新链接翻新”盈利占63.33%，说明赚钱更多来自旧资产和品牌势能，不是普通新品硬闯。品牌层面，Amazon Essentials 这类老品牌在盈利新品里占90%，其成功款单个ASIN预算大多在8806.29–14155.42 CNY之间，典型如 B0FFJX1TN1（预算约8806.29 CNY，售价19.29 USD，利润率15.29%）和 B0FFJR43KP（预算约14155.42 CNY，售价16.60 USD，利润率16.60%），靠的是联名审美、差异化图案、舒适面料和旧ASIN复用；但它们也有明显失败款，例如 B0FFJCHQB7（预算约11729.60 CNY，售价13.43 USD，利润率-4.41%）和 B0FFK45Z7L（预算约14038.45 CNY，售价16.32 USD，利润率不达标），说明只做外观微改根本不稳。\n\n对小商家来说，真正能抄的只有 Mioglrie 的少数案例：B0F9FDBM6W（旧款，249 reviews，售价17.48 USD，月收入约874.00 USD）和 B0FS1R5C5M（旧款，售价18.07 USD，月收入约903.50 USD），它们靠的是更日常的罗纹基础款、简洁配色和明确的舒适定位；但这两款都不是“纯新品牌成功”，而是旧品牌/旧款延展，而且大多数同类失败品都死在“没独特性 + 竞争太挤 + 利润太薄”。再加上当前盈利难度被判定为中等、且新品利润区间大约只在9.13%–19.03%，这已经接近价格战边缘；如果你要做，预算至少要按单个ASIN 8806–14155 CNY来算，而且还不含研发、品牌、认证等额外成本。结论很直接：不要进入。
Old brand with the most profitable new productsAmazon Essentials
Recent Monthly Revenue (USD):$1,065.50(50pcs/month)B0FFJ4QRLK (4.8/5 (1523 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableRecent Monthly Revenue (USD):$1,054.00(50pcs/month)B0FFJLB6JB (4.8/5 (1509 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQBlack HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,053.50(50pcs/month)B0FFJX9X1P (4.8/5 (1505 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQBlack HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 鸽灰色羊图案，和纯色/节日款差异大
- |
- 中性百搭，适合送礼和日常穿搭
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- 联名款有品牌感，更容易吸引点击
B0FFJWPPXN (4.7/5 (11 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 棕色罗纹纯色，风格和其他款明显不同
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- 简约日常，适合秋冬高频穿着
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- 套装版型利落，视觉上更基础耐看
B0F9FDBM6W (4.7/5 (249 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合新卖家切入的市场。利润结构显示整体已经进入低利润竞争区，且新上架产品里几乎没有高于20%的自然空间，真正能跑出来的基本都是老品牌在老链接上做延伸，靠品牌力和老链接承接流量，不是普通小商家能复制的模式。
市场数据很直接：新产品利润分布里，10%~20%只占66.67%，20%~30%只有6.67%，低于10%的占23.33%，还有3.33%为负利润；整体看，低于10%的产品合计达到约26.5%，而30%以上为0。利润难度被判定为“中等偏难”，说明这里主要是价格竞争，不是高利润蓝海。更关键的是，时间趋势里2025年集中出现20个新产品、10个不赚钱新产品，10月和12月明显放量，说明新品进入在加速，但赚钱没有同步提升，市场是在往更挤、更卷的方向走。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CLXPLNW1Douhoow2023-10-27Yes$19.67100pcs$1967.013.36%$262.8
B0CLH5PJHJKuriozud2023-10-20Yes$14.99100pcs$1499.017.45%$261.58
B0D9ZX4SR5Amazon Essentials2024-12-03Yes$20.3850pcs$1019.025.08%$255.57
B0D6G6PLY3WZTYYDS2024-06-07Yes$19.4550pcs$972.524.79%$241.09B0FFJY4N1LAmazon Essentials2025-10-06Yes$20.6750pcs$1033.520.64%$213.32B0D6FGJWVDWZTYYDS2024-06-07Yes$19.4850pcs$974.021.52%$209.61B0FFJ4QRLKAmazon Essentials2025-10-06Yes$21.3150pcs$1065.519.59%$208.74B0F9FB3BSYMioglrie2025-05-21Yes$17.8750pcs$893.523.17%$207.03
B0D9Z8DBS3Amazon Essentials2024-12-03Yes$20.3850pcs$1019.020.06%$204.42B0FFJX9X1PAmazon Essentials2025-10-06Yes$21.0750pcs$1053.519.06%$200.8
B0F9FBFV1DMioglrie2025-05-21Yes$17.650pcs$880.022.72%$199.94B0FFK4W3HPAmazon Essentials2025-10-06Yes$20.9650pcs$1048.018.81%$197.13
B0D6FX9GWRWZTYYDS2024-06-07Yes$19.4950pcs$974.520.04%$195.29B0F9FCQSQ2Mioglrie2025-05-21Yes$17.5650pcs$878.022.09%$193.96B0FFJX1TN1Amazon Essentials2025-10-06Yes$19.2950pcs$964.520.02%$193.1B0FFJWND66Amazon Essentials2025-10-06Yes$20.9250pcs$1046.017.94%$187.66B0F9FDBM6WMioglrie2025-05-21Yes$17.4850pcs$874.020.95%$183.11
B0F9F9YSG3Mioglrie2025-05-21Yes$17.5950pcs$879.520.05%$176.34B0FFJTLW1JAmazon Essentials2025-10-06Yes$20.350pcs$1015.017.26%$175.19B0D9ZSD8NBAmazon Essentials2024-12-03Yes$20.1150pcs$1005.517.25%$173.45Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FFJY4N1LAmazon Essentials2025-10-06Yes$20.6750pcs$1033.520.64%$213.32B0FFJ4QRLKAmazon Essentials2025-10-06Yes$21.3150pcs$1065.519.59%$208.74B0FFJX9X1PAmazon Essentials2025-10-06Yes$21.0750pcs$1053.519.06%$200.8B0FFK4W3HPAmazon Essentials2025-10-06Yes$20.9650pcs$1048.018.81%$197.13B0FFJX1TN1Amazon Essentials2025-10-06Yes$19.2950pcs$964.520.02%$193.1B0FFJWND66Amazon Essentials2025-10-06Yes$20.9250pcs$1046.017.94%$187.66B0FFJTLW1JAmazon Essentials2025-10-06Yes$20.350pcs$1015.017.26%$175.19
B0FS1R5C5MMioglrie2025-09-22Yes$18.0750pcs$903.518.77%$169.59B0FFJXGH96Amazon Essentials2025-10-06Yes$20.1450pcs$1007.016.78%$168.98B0FFJLB6JBAmazon Essentials2025-10-06Yes$21.0850pcs$1054.015.84%$166.96B0FFJN1CVWAmazon Essentials2025-10-06Yes$20.7550pcs$1037.515.7%$162.89B0FFK2CZYJAmazon Essentials2025-10-06Yes$19.0750pcs$953.516.68%$159.05
B0FFJJTPWHAmazon Essentials2025-12-28Yes$16.4450pcs$822.014.16%$116.4B0FS1Q54CNMioglrie2025-09-22Yes$15.8950pcs$794.514.29%$113.54B0FFJYZW62Amazon Essentials2025-12-28Yes$16.6550pcs$832.513.6%$113.22B0FFJKBB56Amazon Essentials2025-10-06Yes$18.8750pcs$943.511.98%$113.04B0FFJWPPXNAmazon Essentials2025-10-06Yes$17.7750pcs$888.512.15%$107.96B0FFJKCG8PAmazon Essentials2025-12-28Yes$16.1250pcs$806.013.23%$106.64
B0FFJR43KPAmazon Essentials2025-12-28Yes$16.650pcs$830.010.82%$89.81B0FFK298SBAmazon Essentials2025-12-28Yes$16.4850pcs$824.010.15%$83.64#New Product Success Rates
Listing这个市场不适合进入，已经明显偏向大品牌主导的价格与品牌壁垒市场。 数据里新产品整体盈利率只有35.90%，但真正“新品牌”成功主要集中在少数样本里，且大量成功来自老品牌 Amazon Essentials 的旧链接新上架，而不是纯新品牌的自然突围，说明新入局者要么依赖强品牌，要么必须重度投放和做差异化。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon EssentialsOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MioglrieAmazon Essentials#Success Rate by Entry Time
Listing这个市场不值得进入，结论是明显偏向饱和和价格战。 近一年几乎所有新增都挤在2025年，且新品牌成功并没有形成健康扩散，真正能跑出来的主要是Amazon Essentials这类老牌大品牌，Mioglrie也只是少量样本，说明新进入者并没有形成稳定可复制的优势。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 6 18 2 0 0 3 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 2 0 0 0 2 2025/10 0 0 0 11 2 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 1 6 5 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMioglrieB0F9FDBM6W (4.7/5 (249 Reviews))Baby Girl Clothes 18-24 Months Fall Winter Toddler Girl Outfits Brown Rib Clothing Sweatshirt Top Cute Solid Casual Pants Set
This listing is deemed profitablePrice (USD)$17.48Released TypeOld Release (2025-05-21)Brand is an old entry in this marketSize and Weight27.1 x 22.1 x 2.7 cm, 200.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
棕色罗纹纯色系，比常见节日印花款更偏日常百搭, 罗纹面料+上衣与紧身裤的简洁套装结构，整体更偏基础款日常穿搭Key Buying Motive
强调柔软亲肤、适合秋冬外出和日常穿着，兼顾舒适与穿搭感Target Customers
更适合需要秋冬日常百搭、偏基础简约风格的婴幼儿女童家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$874.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.76% / 20.95%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.26% / 13.45%Peak / Non PeakSales & BSR Performance
Amazon EssentialsB0FFJ4QRLK (4.8/5 (1523 Reviews))Amazon Essentials Baby Girls' French Terry Sweatshirt Pant and Top Set, Mint Little Strawberries, 6-9 Months
This listing is deemed profitablePrice (USD)$21.31Released TypeNew Upgraded Version on Old ASIN (2025-10-06)Brand is an old entry in this marketSize and Weight28.8 x 18.6 x 4.7 cm, 222.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
薄荷绿配色，搭配草莓元素，整体更清新、童趣。, 刺绣草莓主题与荷叶边细节，形成更明显的甜美风格区分。Key Buying Motive
与Sofia Grainge联名风格、宽松落肩版型和法国毛圈面料，兼顾舒适度与审美差异化。Target Customers
偏好联名感、甜美清新风格的婴幼儿礼服/日常穿搭购买者。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,065.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.16% / 19.59%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.57% / 10.01%Peak / Non PeakSales & BSR Performance
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