- Benchmark ASINB0FTZ4XW2T
- MarketplaceUS
- Category ID13697531
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-20
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得现在进入。 当前只有1个新品牌、2个新上架样本，而且新品牌新款盈利率只有50%，但真正能跑出来的只有1款；更关键的是，赚钱款依赖联名、认证和品牌力，普通新卖家很难复制，市场不是自然放大的机会，而是被少数强势款吃流量。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这不是一个适合进入的市场。 现有数据只看到1个可盈利新款、1个亏损新款，成功率只有50%，而且真正能形成销量的样本只有1款，说明市场不是在稳定放大，而是被少数强势款吃掉流量；更关键的是，赚钱款明显依赖品牌力、联名和认证背书，普通新卖家很难复制。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手或翻新的同类婴童套装：同样能满足穿搭需求，通常价格更低，且在亚马逊以外的本地平台、二手平台更容易快速买到。
- 基础款纯棉分体替代：选择无联名、无装饰的普通婴幼儿T恤+短裤/长裤分开购买，往往更便宜，也更容易按尺码分别替换。
- 超市/大型连锁自有品牌婴童套装：例如线下商超常见的自有品牌，价格通常低于联名款，购买门槛低、退换也更方便。
- 折扣店/奥特莱斯婴童服装套装：在折扣渠道找上一季或清仓款，能以更低成本获得接近的材质与舒适度。
- 多件装婴童基础内搭：用多件装T恤或裤装替代整套造型，单件均价更低，日常穿脱和洗换也更省心。
- 租借/借用亲友闲置婴童衣物：对于成长很快的年龄段，借用或短期转手比购买新套装更省钱，也更适合低频使用场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：当前样本只有50%盈利，但新品牌的新上架同时一半成功、一半失败，说明不是稳定机会；更关键的是，老品牌/大品牌已经能用高投入打出29.0%的利润率，而新品牌要想活下来，必须吃下接近$9,580.39的单品前期投入，明显高于你单ASIN预算能覆盖的风险带。 市场也没有显示出健康的扩张信号，当前时间趋势里新上架极少，反而是同类产品里成功与失败并存，属于“有机会但不稳”的竞争环境，不适合现在贸然进场。
大品牌可借鉴的标杆是 Amazon Essentials 的 B0FTZ4XW2T：售价$24.90，月销200件，月营收$4,980，利润率29.0%，前3个月平均销量166件，评分4.6、90条评价，属于白帽新上架且持续活跃。它的打法很清楚：做中低价位、清晰功能、轻小件、可快速周转的标准化款式；但它的早期投入高达$9,580.39，其中广告就占$2,154.63，这说明大品牌要复制这种结果，必须准备足够的投放和供应链资金。相对的，失败样本是 B0FV8BD7JB：同品牌、同系列的新上架却直接落入非盈利且无有效销售，说明这个细分里“只做一个看起来相似的款式”并不够，缺少明确差异化就会直接失败。
小 бизнес 端没有出现真正合格的成功样本；按你的规则，<300条评价才算真实小卖家案例，但当前可见的盈利样本是 Amazon Essentials 这种老牌/大品牌逻辑，不应拿来当小卖家模板。结论很直接：大品牌“理论上可做”，但要重投放、重设计、重供应链；小卖家不建议进入，因为没有真实低评价成功案例，且当前更像是高投入换结果的市场。
Most investment in new productsLeast investment in new productsNew products with Highest revenueAmazon Essentials
Recent Monthly Revenue (USD):$4,980.00(200pcs/month)B0FTZ4XW2T (4.6/5 (90 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FTZ4XW2T (4.6/5 (90 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FV8BD7JBBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，理由很直接：样本里新进入品牌只有 Amazon Essentials，但两款新品呈现出明显分化——能赚钱的 B0FTZ4XW2T 依赖联名、认证和品牌力做到 29.02% 利润率，另一款 B0FV8BD7JB 直接失败，说明这不是普通小卖家靠基础款就能切入的市场。 目前看到的是“品牌力驱动的局部赢面”，不是适合小品牌稳定复制的机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FTZ4XW2TAmazon Essentials2026-04-19Yes$24.9200pcs$4980.029.02%$1445.2Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FTZ4XW2TAmazon Essentials2026-04-19Yes$24.9200pcs$4980.029.02%$1445.2#New Product Success Rates
Listing这个市场不值得进入：当前只有极少量可见样本，却已经出现新品牌进入后 50% 成功、50% 失败的结果，同时市场利润分布里大量产品卡在“其他”区间，结合 2025-2026 的新产品释放节奏，说明竞争已经很紧，且可复制的稳定盈利样本太少。 对用户来说，500000 CNY 预算看似够单品启动，但这类市场需要额外的品牌、内容和长期投放支撑，单靠基础上架资金不够。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon EssentialsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这不是一个适合现在进入的市场。 近端数据只看到1个新品牌样本，且结果一半成功、一半失败，但唯一的成功者是 Amazon Essentials 这种强品牌；这说明机会不是来自普通新卖家，而是来自大品牌资源和联名背书。市场没有呈现出“新品牌大规模稳定赚钱”的信号，反而更像是品牌驱动的高门槛竞争场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 1 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 1 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAmazon EssentialsB0FTZ4XW2T (4.6/5 (90 Reviews))Amazon Essentials Unisex Babies x Sofia Grainge Baby Girl and Toddlers Cotton Pique Short Sleeve T-Shirt & Pants Set, Blue Uneven Thin Stripe, 2T
This listing is deemed profitablePrice (USD)$24.90Released TypeNew Release (2026-04-19)Brand is a new entry in this marketSize and Weight29.3 x 21.2 x 3.1 cm, 181.00gProfitable Factors
Established brand with longevityBased on old ASINUnique appearance designDesign & Appearance
蓝色细条纹配色，整体更清爽，适合婴童日常穿搭。, 不均匀细条纹设计，带来更明显的视觉识别度。Key Buying Motive
Sofia Grainge 联名加持，叠加 OEKO-TEX 认证与美国棉背书，兼顾审美与安心属性。Target Customers
偏好联名款、注重婴童舒适面料与安全认证的家长。Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,980.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight26.52% / 29.02%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight20.25% / 22.74%Peak / Non PeakSales & BSR Performance