- Benchmark ASINB0FTZ4XW2T
- MarketplaceUS
- Category ID13697531
- Analyzed Products
- Keywordbaby girl outfit, toddler girl outfit
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经进入明显过热和价格战状态。 新品牌成功率只有9.68%，新品牌整体成功率也只有18.18%（11个新品里只有2个赚钱），近月新增几乎都落在亏损区，说明竞争不是变好而是在加速变坏。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入。已经出现明显过热和价格战信号：新品牌里既有高风险失败，也只有少数靠差异化和老链接改造拿到利润；对中小卖家来说，成功案例太少，且不少“看起来在卖”的新款其实已经接近红海。
用户预算50万人民币，表面上能覆盖一批单个ASIN的前期上架成本，但只能算“入场券”，并不够支撑研发、品牌和认证这些长期成本。对大品牌而言，门槛不低，但能用资源硬推；对小商家而言，真正可参考的成功样本只有少数，且必须做得足够独特，否则很容易被压到无利润。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?64.51%New listing success rate (old brands):5.00%New listing success rate (new brands):18.18%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 单件连体衣/包屁衣：比两件套更便宜，穿脱和换尿布更省事，适合日常居家和外出打底使用。
- 基础T恤+松紧短裤分开买：可复用已有单品，搭配灵活，整体成本通常低于整套“成套穿搭”。
- 棉质背心裙/无袖连衣裙：一件式更省搭配，夏天更凉快，且尺码容错更高，适合快速出门。
- 打底上衣+纸尿裤外穿短裤/防走光短裤：用于在家、托班或天气热时的低成本简化穿搭，比完整造型套装更实用。
- 二手/转售平台的成色好的婴幼儿套装：价格明显更低，婴幼儿成长快导致接受度高，是最强的低价替代方案之一。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品成功率只有9.68%，失败率高达90.32%，而且近一年新品发布明显集中在2026年，失败远多于成功，已经是高风险、强竞争市场。 你预算50万人民币虽然够做单个ASIN的前期投入，但在这个市场里，真正能跑出来的往往靠品牌势能或更强的打法；对小商家来说，只有极少数真实成功案例，且多数新品都被打成不活跃。
New products with Highest revenueAmazon Essentials
Recent Monthly Revenue (USD):$4,980.00(200pcs/month)B0FTZ4XW2T (4.6/5 (90 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsVoonlie
Recent Monthly Revenue (USD):$15,806.00(700pcs/month)B0F7XSPKJP (4.6/5 (56 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$6,816.00(300pcs/month)B0F7XQLSRB (4.9/5 (37 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,219.25(175pcs/month)B0F7XRCVVV (4.7/5 (165 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsJecson
Recent Monthly Revenue (USD):-(-)B0G48KW5VS (4.6/5 (122 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G48PLC97 (4.6/5 (118 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G48KV9MHBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 开学季主题最明确，图案辨识度高
- |
- 黄短裤+浅蓝上衣对比强，图片更抓眼
- |
- 适合幼儿园返校拍照，受众明确
B0GXVTFXXD (4.8/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 奶油米色系，整体风格最温柔独特
- |
- 镂空钩编上衣+荷叶边细节，外观差异大
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- 三件套含发带，成套感强，更容易吸引点击
B0GWC46WVH (5/5 (1 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场，已接近明显的价格战/饱和区，建议不要进。 新品牌里真正能跑出来的案例很少，而且多数“新产品”要么是老品牌切入，要么需要明显更强的品牌势能；小商家如果没有差异化和足够预算，胜率很低。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F7XSPKJPVoonlie2025-05-08Yes$22.58700pcs$15806.032.93%$5204.92B0F7XQLSRBVoonlie2025-05-08Yes$22.72300pcs$6816.025.31%$1725.13B0F7XRCVVVVoonlie2025-05-08Yes$24.11175pcs$4219.2534.87%$1471.26B0FTZ4XW2TAmazon Essentials2026-04-19Yes$24.9200pcs$4980.029.02%$1445.2B0F7XQPPKGVoonlie2025-05-08Yes$23.08175pcs$4039.030.92%$1248.86B0GXVTFXXDFufuriprefer2026-04-20Yes$16.94100pcs$1694.026.46%$448.24B0GWC46WVHVoonlie2026-04-07Yes$24.9950pcs$1249.527.99%$349.74
B0CB3BG7T1AMAWMW2023-07-04Yes$12.39175pcs$2168.2511.97%$259.54
B09NLTN2HKSUNNY PIGGY2022-01-06Yes$17.5350pcs$876.528.14%$246.65Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FTZ4XW2TAmazon Essentials2026-04-19Yes$24.9200pcs$4980.029.02%$1445.2B0GXVTFXXDFufuriprefer2026-04-20Yes$16.94100pcs$1694.026.46%$448.24B0GWC46WVHVoonlie2026-04-07Yes$24.9950pcs$1249.527.99%$349.74#New Product Success Rates
Listing这个市场不值得进入：新产品成功率只有9.68%，整体可盈利产品仅12.50%，而新品牌成功率也只有18.18%且失败占81.82%；这已经是明显的高竞争、低容错市场。 更关键的是，样本里真正能跑出来的新品几乎都靠“旧爆款改款+明显差异化+更强审美”，不是靠普通新品硬冲，普通小卖家很难用常规打法赢。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
VoonlieFufuripreferAmazon EssentialsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JecsonMioglrieAMAWMWVoonlieFufuripreferOther#Success Rate by Entry Time
Listing这个市场现在不值得进入，已经明显走向过热和价格战。 最近新进入品牌里，真正盈利的新品牌新款只有2个，而非盈利新款有9个，成功率只有18.18%；最近月份里几乎所有新上架产品都落在亏损区，2026年4月新上架产品中3个盈利、8个不盈利，之后5月和6月继续只看到不盈利新增，说明竞争在迅速加剧而不是变好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 17 2026 0 0 0 0 3 0 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 4 2025/11 0 0 0 0 0 0 0 5 2025/12 0 0 0 0 0 0 0 7 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 3 0 0 8 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAmazon EssentialsB0FTZ4XW2T (4.6/5 (90 Reviews))Amazon Essentials Unisex Babies x Sofia Grainge Baby Girl and Toddlers Cotton Pique Short Sleeve T-Shirt & Pants Set, Blue Uneven Thin Stripe, 2T
This listing is deemed profitablePrice (USD)$24.90Released TypeNew Release (2026-04-19)Brand is a new entry in this marketSize and Weight29.3 x 21.2 x 3.1 cm, 181.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
蓝白细条纹配色，偏清爽海军风, 不均匀细条纹上衣搭配同色条纹长裤，整体更偏简洁高级的日常套装感Key Buying Motive
Sofia Grainge 联名带来更强审美背书；棉质 pique 面料兼顾透气、挺括与舒适，且带有腰部调节器和荷叶边细节Target Customers
偏好联名审美、追求更精致日常穿搭的婴幼儿女童家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,980.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight26.52% / 29.02%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight20.25% / 22.74%Peak / Non PeakSales & BSR Performance
VoonlieB0GWC46WVH (5/5 (1 Reviews))Voonlie Toddler Baby Girl Summer Clothes Outfits Crocheted Ruffle Camisole Pants Kids Clothing Set
This listing is deemed profitablePrice (USD)$24.99Released TypeNew Release (2026-04-07)Brand is an old entry in this marketSize and Weight32.1 x 22.6 x 1.9 cm, 200.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
奶油米色系，整体更偏温柔、轻盈的夏日风格, 钩编/镂空感上衣搭配荷叶边、卷边细节，并配同色发带，整体辨识度高Key Buying Motive
三件套设计（上衣+宽松短裤+发带），兼顾穿搭完整度与出门便利性Target Customers
偏好甜美、拍照感强、适合夏季外出与日常穿搭的婴幼童女宝家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,249.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight26.24% / 27.99%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight21.77% / 23.51%Peak / Non PeakSales & BSR Performance
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