- Benchmark ASINB0GTR89RYL
- MarketplaceUS
- Category ID19212772011
- Analyzed Products
- Keywordsmall appliance, kitchen appliance
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-25
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，且对大品牌和小商家都不是好机会。 现在能看到的唯一新品牌 ZKEEWUP，在新品 B0GTR89RYL 上做到了有销量但没利润：月销 200、月营收约 $3,756，售价 $18.78，利润率却是 -7.9%；新品牌新品成功率 0%，而且样本里没有任何可复制的真实成功案例。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 以当前样本看，只有一个新品牌 ZKEEWUP，且它的新上架产品 B0GTR89RYL 仍然是亏损的，利润率为 -7.9%；新品牌新上架成功率 0%，不是可复制的入场机会，而是明显的价格/成本压力市场。
从证据看，ZKEEWUP 这个新品牌的单品 B0GTR89RYL 售价 $18.78，月销 200，月营收约 $375,600，表面上销量不错，但在大件标准仓储和 FBA 费用下仍然亏损，说明这个价位已经被物流和平台费用吃掉利润。该产品有 43 条评论，远低于“200-300 条/12 个月”那种需要警惕的激进打法，因此它不是假评论型成功案例，而是一个“卖得动但不赚钱”的样本；同时，当前分析范围里没有看到足够多的成功新品牌，也没有出现可作为小商家真正参考的 <300 评论/年 的稳定盈利案例。
对你预算的判断也很明确：你的单 ASIN 预算是 500,000 CNY，短期铺货、运费和广告大概率能覆盖，但这只是“入场门票”，不包含研发、品牌和认证，而这个市场连最基础的新品牌样本都没跑通盈利。对大品牌来说，只有像 ZKEEWUP 这类能承受持续投放、规模化试错的玩法才勉强可能；对小商家来说，没有可追的真实成功样本，不应进场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 普通鸡蛋托盘/纸浆蛋盒：超市、鸡蛋批发自带或低价可购，成本更低，直接用于冰箱收纳即可。
- 可堆叠的简易塑料收纳盒：用普通食品级收纳盒替代专用滚动蛋架，价格通常更低，也更容易在本地商店买到。
- 原包装纸盒继续使用：无需额外支出，直接把鸡蛋保留在原有纸盒中放冰箱，最省事。
- 门架/抽屉内的通用分隔收纳篮：用现成的冰箱收纳篮兼顾鸡蛋和其他小食材，比专用蛋架更通用。
- 小号保鲜盒分层收纳：用常见保鲜盒分装鸡蛋，方便清洁和替换，适合预算敏感用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：当前已经明显是零利润/负利润竞争，且新品牌几乎没有成功样本。 现有核心样本里，ZKEEWUP 的 B0GTR89RYL 虽然月销 200 件、月营收 $3,756，但利润率是 -7.9%，近期月利润为 -$296.72；市场层面可识别的可盈利产品占比为 0%，新发布产品可盈利占比也是 0%，这不是可进入市场，而是高风险价格战市场。
证据很直接：这个类目里至少能确认的唯一新品牌样本就是 ZKEEWUP，属于新品牌入场，但结果是亏损；按你的规则，这意味着没有“真实可复制的小品牌成功案例”。 该 ASIN 的早期投入高达 $6,535.44，其中广告就占 $1,512.30，但仍然没跑通；产品定价 $18.78，卖点只是“透明双层滚动式鸡蛋收纳、重力自动前滚取蛋”，功能不够形成壁垒，属于容易被模仿的同质化款。更关键的是，市场时间趋势里近几年新发布数量几乎没有形成有效上升的盈利曲线，而可识别盈利率始终为 0%，这说明不是“慢热”，而是“进来就被打穿”。
结论很硬：不建议继续做。 对大品牌来说，这里没有足够的利润空间支撑重投；对小品牌来说，更不适合，因为你不仅要承担约 $6.5k 的单 ASIN 早期成本，还要面对一个已经把新入场品牌打成亏损的类目。要么直接放弃，要么只能寻找明显更强的差异化与更高毛利结构，但以当前数据看，这个市场不是好机会。
Least investment in new productsNew products with Highest revenueMost investment in new productsZKEEWUP
Recent Monthly Revenue (USD):$3,756.00(200pcs/month)B0GTR89RYL (4.6/5 (43 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GTR89RYL (4.6/5 (43 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：只有1个新品牌样本，且该新品牌新品利润率为-7.9%，月利润为-296.72美元；市场里连新入场都在亏钱，已经明显是低利润甚至亏损竞争，不值得继续投。
证据很直接：核心ASIN B0GTR89RYL（品牌 ZKEEWUP）是新发布、主动销售、43条评论、售价18.78美元，最近月销200件、月营收3756美元，但早期投入已达6535.44美元，其中广告1512.30美元，结果仍是负利润；这说明靠当前价格和投放结构，连跑通都没跑通。按你给的规则，低于10%利润率就是价格战区，这里甚至是负7.9%，不是“可接受的利润”，而是直接失败信号。当前市场里可见的新品牌成功率为0%，失败率100%，没有任何“自然成功”的小品牌案例可抄。
对大品牌来说，虽然500000元预算理论上足够试错，但这里没有看到任何值得追的高利润样本，反而是一个需要持续投放才能维持销量的亏损盘；对小企业来说更糟，现有数据没有出现<300评论/年且真正盈利的健康案例，说明小商家不能靠正常打法进入。结论很明确：不要进入；若硬要做，只能先找到能显著拉高毛利、并且不依赖额外研发/品牌/认证的大幅差异化方案，否则就是继续烧钱。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GTR89RYLZKEEWUP2026-03-07No$18.78200pcs$3756.0-7.9%$-296.72Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GTR89RYLZKEEWUP2026-03-07No$18.78200pcs$3756.0-7.9%$-296.72#New Product Success Rates
Listing这不是一个适合进入的市场：当前样本显示新品牌新品成功率为0%，而且样本中的新品全部亏损，已经是明显的价格战/高竞争信号。 你现在看到的唯一新品牌 ZKEEWUP 的新品 B0GTR89RYL，售价 18.78 美元，月销 200、月营收 3,756 美元，但利润率是 -7.9%，早期投入约 6,535.44 美元，其中广告就占 1,512.30 美元；这说明即使有真实销量，也还没跑通盈利模型。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ZKEEWUP#Success Rate by Entry Time
Listing结论很直接：这个市场不值得进入，已经是高风险的价格战环境。 目前只看到1个新品牌样本 ZKEEWUP，新品牌新上架的成功率是0%，而且该样本在有200单/月的活跃销量下仍然亏损，说明“有销量不等于能赚钱”，对新进入者非常不友好。
证据上，ZKEEWUP 的 ASIN B0GTR89RYL 于 2026-03-07 上架，月销200、月营收$3,756，但利润率是-7.9%，最近月利润-$296.72，早期投入$6,535.44，其中广告就占$1,512.30；这意味着它靠白帽推广也没跑通盈利模型。更关键的是，当前数据里没有看到任何新品牌的正向成功案例，反而是唯一的新品牌样本直接失败，说明新品牌进入门槛高，且需要额外的研发、品牌和持续投放预算，用户的50万人民币预算也只能覆盖单个ASIN的前期启动，并不足以保证长期竞争力。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 1 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 1 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases