- Benchmark ASINB0DTNK4379
- MarketplaceUS
- Category ID509340
- Analyzed Products
- Keywordtv series box set, blu ray movie
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经进入明显的低利润价格战区，而且新品牌几乎没有可复制的成功样本。 现有数据里，新品成功率只有7.69%，新品牌新品成功率也是7.69%，而最近一批新品牌上新基本全军覆没；这不是“稍难”，而是对新进入者非常不友好。
证据很清楚：利润空间被压得很薄，且竞争在恶化。 新品利润区间只在-7.27%到-0.92%，说明多数新上架产品都在亏或接近亏损；13个新品里只有1个盈利，12个非盈利，非盈利占92.31%。品牌层面看，Niubelety 7个产品全部亏损，OOHYEE 2个新品也都亏；最近月份里，2026/1、2026/3、2026/5基本没有任何新品牌跑出来，市场不是在扩张，而是在向更差的利润结构滑落。还有一个明显信号：这个类目里真正赚钱的新品几乎只有 PUTNATRUE 的 B0FR7BVT9G，说明成功不是常态，而是个别品牌靠更强打法挤出来的结果。
如果看大品牌，Lifewit 还能赚钱，但这不代表市场友好，只代表它有资源和品牌势能。 Lifewit 的 B0DQ82Z3PQ 做到 24.64 美元、700 单/月、月营收 172.48 万、利润率 13.43%；B0DTNK4379 是 24.14 美元、100 单/月、利润率 16.70%；B0DTP2FX7D 也有 12.43% 利润率。它们的共同点是：价格更高、结构更完整、已经有老链接承接，不是普通新卖家能轻松复制。反过来，PUTNATRUE 的 B0FR7BVT9G 虽然是唯一成功的新品牌样本，但也只是 19.60 美元、100 单/月、13.71% 利润率，且品牌下另一个新品 B0G65CSJ3M 直接失败，说明小品牌要进场必须有明显差异化，否则很容易被价格压死。再结合用户预算 50 万 CNY，资金表面上够单个 ASIN 启动，但对这种需要品牌、投放、持续优化的类目来说，钱不是核心问题，核心问题是没有足够的健康利润和稳定成功样本。
- 大品牌结论：可做，但不推荐现在进。 可参考 Lifewit 的 B0DQ82Z3PQ、B0DTNK4379、B0DTP2FX7D、B0DQ86RWVS；它们证明大品牌能靠资源和产品升级维持盈利，但这属于强者生意，不是轻松切入。
- 小商家结论：不适合进。 只有 PUTNATRUE 的 B0FR7BVT9G 算真成功案例，而且样本太少，不能当稳妥模板；Niubelety 和 OOHYEE 的新款基本都失败，若要硬进，通常得靠更激进的投放和打法。
- 关键提醒：不要把这个市场当成低门槛市场。 现在已经是高风险价格战区，不是“有机会慢慢做”的阶段；如果没有强差异化、品牌背书或更高的长期投入，建议直接放弃。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，且已经接近/处于过度拥挤和价格战区间。 你虽然有50万 CNY，但对这个类目来说，资金不是主要问题，真正的问题是新品利润被压得很薄、失败率高，而且新品牌几乎没有稳定成功样本可抄。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):7.69%Which new brands have these successful new listings?Alternatives- 数字化替代：将实体蓝光/剧集先转为个人媒体库（如家庭NAS、硬盘影音库、电脑播放器），用现有设备直接观看，通常比继续买盒装更省空间，也更便于检索和管理。
- 流媒体/按季点播：若用户购买目标只是补看某一部剧或电影，优先考虑Amazon Prime Video、Apple TV、Google Play Movies等按集/按季租购，避免一次性买整套盒装。
- 二手单盘/拆套购买：在Amazon二手、eBay、沃尔玛二手卖家或本地二手店，按需要单独收齐缺失集数/电影，比直接买全新box set或蓝光整套更便宜。
- 公共图书馆借阅：很多地区图书馆可借DVD/Blu-ray或提供馆际互借，适合临时观看、试片或不确定是否值得收藏的用户，几乎零成本。
- 数字下载码/电影兑换码：如果用户主要想看内容而不是收藏实体碟，可寻找附带数字版的版本，或直接购买数字码，使用门槛低且免去实体收纳问题。
- 租赁服务：通过Redbox、Amazon DVD/Blu-ray租赁或本地影音租借店，适合短期观看某套剧或电影，不必承担整套购买成本。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近价格战区，而且新品牌表现明显偏弱。现有数据里，市场可识别的盈利产品只占20.00%，新品盈利率只有7.69%，再加上2026年出现了9个新品且全部是亏损，说明竞争不是在增长，而是在快速恶化。
证据很直接：成熟品牌Lifewit是当前最强的正面样本，单品B0DQ82Z3PQ做到24.64美元、月销700、月营收172.48万、利润率13.43%；B0DTNK4379做到24.14美元、月销100、利润率16.70%，说明要想赚钱，必须有老链接承接+更强的产品结构和品牌势能。但这不适合小卖家复制，因为同类普通款很容易掉进低差异化陷阱。反面样本更强烈：Niubelety 7个产品里0个盈利，7个新品全部亏损；B0GK87H1G6、B0GK8C8BQB、B0GK8C2DF3分别是16.92美元左右的新品，利润率为-2.48%、-1.96%、-4.68%，典型问题就是长得太像、卖点太普通、最后只能拼价格。PUTNATRUE虽有一个新品成功样本B0FR7BVT9G，但也只是19.60美元、月销100、利润率13.71%，只能算勉强可复制的“有限成功”，不能代表这个市场对新品牌友好。
结论很明确：大品牌可以靠资源和老链接延续盈利，小品牌没有明显机会，且如果没有强差异化、品牌背书和更高预算，基本会被卷死。若硬要看案例，大品牌应参考Lifewit的B0DQ82Z3PQ / B0DTNK4379；小品牌只能参考PUTNATRUE的B0FR7BVT9G，但它也显示出进入门槛高、利润有限。不要做的事是：做和B09X28ZX7Y、B0GLZL3XY4、B0GK87H1G6一样的通用PVC收纳袋；这类产品外观相似、利润薄、新品成功率低，进入就是高风险。
New products with Highest revenuePUTNATRUE
Recent Monthly Revenue (USD):$1,960.00(100pcs/month)B0FR7BVT9G (4.3/5 (71 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsLifewit
Recent Monthly Revenue (USD):$17,248.00(700pcs/month)B0DQ82Z3PQ (4.7/5 (610 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$2,414.00(100pcs/month)B0DTNK4379 (4.7/5 (189 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,818.00(100pcs/month)B0DTP2FX7D (4.7/5 (189 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsNiubelety
Recent Monthly Revenue (USD):-(-)B0GK87H1G6 (4.5/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GK8C8BQB (4.5/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GK8C2DF3 (4.5/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 透明前后面板，视觉差异最强，点击感更高
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- 双包装大容量，适合大量碟片集中收纳
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- 侧开拉链+加固提手，兼顾取放和搬运
B0FR7BVT9G (4.3/5 (71 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 6只装叠放式设计，外观和套装形态更独特
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- 前置窗口拉链，展示感强且便于取放
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- 加厚透明PVC，兼顾可视化和防护
B0DQ82Z3PQ (4.7/5 (610 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显进入低利润混战状态。 新品里几乎没有真正健康的利润空间：13个新品里只有1个做到10%~20%利润率，92.31%都落在“其他/未达成可验证盈利”里；按已知利润率看，53.85%新品甚至是负利润，只有7.69%新品能达到10%~20%。这意味着不只是竞争激烈，而是新品牌要靠低价、强投放或强品牌硬扛，普通小卖家基本没有胜算。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DQ82Z3PQLifewit2025-04-20Yes$24.64700pcs$17248.013.43%$2316.41B0DTNK4379Lifewit2025-05-27Yes$24.14100pcs$2414.016.7%$403.14
B0F48P1HRNCriusia2025-07-22Yes$24.99100pcs$2499.015.6%$389.85B0FR7BVT9GPUTNATRUE2025-09-16Yes$19.6100pcs$1960.013.71%$268.72B0DTP2FX7DLifewit2025-05-27Yes$18.18100pcs$1818.012.43%$225.98
B0DQ86RWVSLifewit2025-04-20Yes$22.3850pcs$1119.016.8%$188.0
B0DQ7Y89YNLifewit2025-04-20Yes$15.250pcs$760.014.07%$106.94Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FR7BVT9GPUTNATRUE2025-09-16Yes$19.6100pcs$1960.013.71%$268.72#New Product Success Rates
Listing这个市场不适合进入：新品成功率只有7.69%，整体可判定为高风险价格战区，且在已识别的新品里，12个不盈利、只有1个盈利，盈利率仅20.00%。更关键的是，新品牌成功样本几乎只剩PUTNATRUE这一个案例，说明不是“新手友好”，而是少数品牌靠更强投入和差异化硬挤出来的结果。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
PUTNATRUENonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NiubeletyOOHYEEOther#Success Rate by Entry Time
Listing结论很明确：这个市场不适合进入，已经接近/进入价格战和过度拥挤状态。 近一年几乎没有真正的新品牌成功，最近新品牌新上架产品成功率只有7.69%，而失败率高达92.31%；同时，最新一批新品牌里，Niubelety 7个新上架全部失败，OOHYEE 2个也都失败，市场对新品牌非常不友好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 3 2026 0 0 0 0 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 1 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 5 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesLifewit DVD Storage Bags, Clear PVC DVD Case Holder with Handles, Front Window Zipper Design, Stackable Media Organizer for Blu Ray Disc, Movie Cases, VHS Box, Hold 70 Pcs DVDs (35 Each), 2 Pack
This listing is deemed profitablePrice (USD)$15.20Released TypeOld Release (2025-04-20)Brand is an old entry in this marketSize and Weight25.1 x 18.2 x 4.4 cm, 370.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
透明PVC设计，便于直接看到内部DVD/蓝光收藏, 前置拉链窗口+可堆叠软包结构，区别于普通上开式收纳袋Key Buying Motive
前置拉链窗口便于取放，同时保持可堆叠Target Customers
面向有大量DVD/蓝光/VHS收藏，需要搬运、分类和展示的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$760.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.89% / 14.07%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.96% / 2.22%Peak / Non PeakSales & BSR Performance
Lifewit DVD Storage Bags, Clear PVC DVD Case Holder with Handles, Front Window Zipper Design, Stackable Media Organizer for Blu Ray Disc, Movie Cases, VHS Box, Hold 210 Pcs DVDs (35 Each), 6 Pack
This listing is deemed profitablePrice (USD)$24.64Released TypeOld Release (2025-04-20)Brand is an old entry in this marketSize and Weight23.8 x 19.4 x 11.1 cm, 1130.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
前置窗口拉链设计，便于取放且支持叠放Key Buying Motive
透明PVC材质+加厚结构，兼顾防尘防刮与可视化收纳Target Customers
适合拥有大量DVD/Blu-ray/VHS收藏、需要统一归纳和搬运的家庭媒体收纳用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$17,248.00700 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.28% / 13.43%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-14.04% / -8.89%Peak / Non PeakSales & BSR Performance
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