- Benchmark ASINB0D9QDP13P
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordmovie snack tray, snack tray with phone holder, drink snack organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合现在进入，已经是明显的价格战高风险区，而且新品牌几乎没有可复制的成功样本。 26个新发布里，盈利率是0%，市场整体可识别盈利率只有10.34%，而且最近一批新品牌的新产品全军覆没，说明不是“选品没选对”，而是这个类目当前就很难赚到钱。
证据非常直接：新品牌只有6个，但18个新品牌新品全部不盈利；新增品牌数量已经达到你设定的过度拥挤警戒线，市场正在走向饱和。 具体看，Heyife 6个新品全亏，Yerliker 6个新品全亏，UPABLUNSO 3个新品全亏，Pofucckly 1个新品也亏；时间上看，2025年到2026年持续有新产品进入，但每个月能确认盈利的新品都是0，最新月份的新增也没有任何盈利转化，这不是上升市场，而是越来越挤。产品端也很说明问题：失败样本普遍卡在 4.5%~5.7% 的薄利区间，像 Heyife 的 B0GY4TY6F2 利润率只有4.5%，B0GY4JXCLY 只有5.74%，Pofucckly 的 B0H1W37FQ5 也只有4.67%；只有老品牌 Couch Buddy 的 B0D9QDP13P 还能做到17.95%利润率，且它已经有220个评价、9432美元月收入，这类老牌强势款更像是大品牌护城河，不是小商家能轻松复制的样本。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：已经明显价格战化，而且新品牌几乎没有成功样本。 现有数据里，新品盈利率为0%，新发布产品里没有任何可确认盈利的案例；市场整体可识别盈利率只有10.34%，但新品牌近一年里 19 个新品全部亏损，3 个新品发布的旧品牌/成熟品牌也同样亏损，说明现在进场大概率先烧钱再亏损。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?30.76%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 沙发扶手托盘/扶手杯架：直接夹在沙发扶手上，通常比一体式大托盘更便宜、占用更少空间，适合只需要放饮料和零食的用户。
- 折叠床上/沙发上笔记本小桌板：带平面支撑，既能放手机也能放饮料和零食，功能更通用，很多基础款价格更低。
- 硅胶杯垫+独立零食碗组合：用现成杯垫、防滑垫搭配小碗/小盘，成本最低、购买最容易，适合对“整理感”要求不高的用户。
- 沙发边挂袋/扶手收纳袋：能把遥控器、手机、耳机和零食分开收纳，不占膝盖空间，且通常比带杯位的托盘更轻便。
- 可伸缩懒人手机支架+普通杯架：手机支架和杯架分开购买，用户可按需组合，灵活性更高，单件替代成本也较低。
- 汽车杯架插片/座椅缝隙收纳架：如果场景主要是车内观影或外出携带，这类产品更贴近使用场景，安装简单，价格通常也更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌新上架成功率为0%，新上架盈利率也是0%，而且已经出现明显的价格战/低利润陷阱。 更关键的是，2026年新增新品牌已集中出现，按你给的规则这已经是 oversaturation 警报；如果硬进，基本只能靠更重的投放和更激进的打法去抢位。
New products with Highest revenuePofucckly
Recent Monthly Revenue (USD):$1,022.50(50pcs/month)B0H1W37FQ5 (4.5/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsCouch Buddy
Recent Monthly Revenue (USD):$9,432.00(300pcs/month)B0D9QDP13P (4.6/5 (220 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsMost investment in new productsLeast investment in new productsHeyife
Recent Monthly Revenue (USD):-(-)B0GY4TY6F2 (4.9/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GSDNTQ5R (3.8/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GY4JXCLY (4.8/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 实木+黑色硅胶，质感最强，和常见塑料款差异大
- |
- 集成杯位、零食托盘、手机支架，功能更完整
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- 适合观影、追剧、游戏场景，图像更容易吸引点击
B0D9QDP13P (4.6/5 (220 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 软枕式蓝色外观，与硬质木质杯托明显不同
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- 6分槽+手柄孔+扶手垫，形态和用途更特别
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- 更偏游戏/床上/沙发多场景，视觉辨识度高
B0D9VRQ76Y (4.4/5 (175 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：已经明显走向新品牌过度拥挤，且新品牌利润表现接近全面失守。 以你50万人民币预算来看，虽然资金表面上够做单个ASIN，但这类市场更像是高投入换低胜率，且要额外承担研发、品牌和认证成本，实际风险远高于账面预算。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D9QDP13PCouch Buddy2024-07-19Yes$31.44300pcs$9432.017.95%$1693.05
B0DYJ7PVTYCLESOO2025-02-26Yes$29.9950pcs$1499.521.34%$320.0
B0D5R7DM2KCLESOO2024-07-18Yes$27.9550pcs$1397.519.12%$267.21
B0DYJG6CYYCLESOO2025-02-26Yes$29.9950pcs$1499.517.77%$266.47
B0CZCK3L1BFINTHECH2024-03-29Yes$26.6350pcs$1331.514.15%$188.41B0D9VRQ76YLVVIL2024-07-22Yes$23.0550pcs$1152.510.8%$124.47Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0H1W37FQ5Pofucckly2026-05-15No$20.4550pcs$1022.54.67%$47.76
B0FMS6TSK7RGBDOT2025-08-18No$28.8750pcs$1443.55.07%$73.19
B0FMS6ZTVRRGBDOT2025-08-18No$29.1350pcs$1456.56.37%$92.78
B0GCMZZBHYGlikCeil2025-12-26No$27.2100pcs$2720.04.24%$115.33
B0H1QFNZYPCLESOO2026-05-14No$29.4-pcs$-17.25%$-B0GY4TY6F2Heyife2026-05-30No$23.99-pcs$-4.5%$-
B0GTVDCV1YYerliker2026-03-25No$34.16-pcs$--5.47%$-
B0GCWTCNK7NAVORIX2025-12-28No$24.07-pcs$-6.46%$-B0GSDNTQ5RHeyife2026-03-27No$22.4-pcs$--16.7%$-B0GY4JXCLYHeyife2026-05-30No$23.9-pcs$-5.74%$-
B0GTV8RVVKYerliker2026-03-25No$35.5-pcs$--4.01%$-
B0GY4H9C59Heyife2026-05-30No$23.99-pcs$-5.92%$-
B0FMS52831RGBDOT2025-08-18No$26.4-pcs$-13.67%$-
B0GY18K8PRUPABLUNSO2026-04-21No$28.57-pcs$-12.28%$-
B0GY13YT5HUPABLUNSO2026-04-21No$29.09-pcs$-12.86%$-
B0FMS3VBDRRGBDOT2025-08-18No$28.22-pcs$-4.55%$-
B0GF21THR9RollTray2026-01-30No$27.98-pcs$-0.79%$-
B0GTVHM4GKYerliker2026-03-25No$34.5-pcs$--4.14%$-
B0GY4CSCPFHeyife2026-05-30No$23.99-pcs$-4.5%$-
B0GTVDVMTNYerliker2026-03-25No$35.3-pcs$--3.29%$-#New Product Success Rates
Listing这个市场不值得进入：新品成功率为0%，利润率高的空间又被挤到很窄，已经是明显的价格战高风险市场。 26个新品里没有一个达到可持续盈利，6个新品牌全部失败；老品牌同样是8个新品全失败，说明不是“新手不行”，而是这个类目本身已经很难赚钱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HeyifeYerlikerRGBDOTUPABLUNSOOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显偏向饱和和价格战。 近一年新品牌和新上架都在快速增加，但可验证的盈利几乎为零：新品牌新发布盈利率是0.00%，所有可识别的盈利产品占比也只有10.34%，而最新一批可追踪的新品牌样本里，18个新产品全部不盈利，说明进入门槛在变高，不是变低。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 7 2026 0 0 0 0 0 0 0 19 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 5 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 5 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 7 2026/6 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesFINTHECHB0CZCK3L1B (4.6/5 (194 Reviews))Couch Cup Holder Bed Caddy Couch Caddy Couch Tray Cup Holder for Couch,Couch Caddy with Cup Holder for Remote Phone Tablet Beverage Snack Gray.
This listing is deemed profitablePrice (USD)$26.63Released TypeOld Release (2024-03-29)Brand is an old entry in this marketSize and Weight30.9 x 30.1 x 6.9 cm, 1080.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
灰色为主，属于通用中性色，没有明显差异化。, 采用带手机竖放槽、分区收纳的紧凑方形托盘结构，属于功能整合型常规设计。Key Buying Motive
集成杯位、零食分区和手机竖放支架，满足追剧、沙发休闲和床上使用的多场景收纳需求。Target Customers
面向在家看电影、沙发追剧、床上休闲时希望把饮料、零食、手机和遥控器集中放在手边的用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,331.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.47% / 14.15%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-11.27% / -5.59%Peak / Non PeakSales & BSR Performance
Couch Arm Cup Holder CLESOO Couch Arm Tray Anti-Slip Couch Cup Holder Silicone Sofa Armrest Tray Dual Side Pocket Couch Drink Holder Sofa Caddy Arm Remote Holder Snack Caddy with Phone Holder Blue
This listing is deemed profitablePrice (USD)$27.95Released TypeOld Release (2024-07-18)Brand is an old entry in this marketSize and Weight33.6 x 17.7 x 9.1 cm, 989.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
蓝色配色相对更醒目，和竞品常见灰色、黑色相比更容易吸引桌面/家居场景用户, 硅胶软质一体式结构，带双侧收纳袋、手机位和杯位的组合布局更偏功能整合型Key Buying Motive
同时整合杯架、手机位、平板位、双侧收纳袋，适合观影时把饮品、遥控器和零食集中放置Target Customers
更适合追求沙发观影一体化收纳的家庭用户、追剧用户和需要沙发扶手临时置物的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,397.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.40% / 19.12%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-2.82% / 1.90%Peak / Non PeakSales & BSR Performance
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