
不建议进入,这个市场已经明显拥挤,且正在走向更激烈的价格竞争。 新品牌一共只有12个,但新发产品37个里,真正盈利的只有32.43%,失败/未跑通的占67.57%;按品牌看,新品牌样本里能清晰看到的成功主要集中在少数几个品牌(如 NTOUSIUY、Modoo、HZSRGG、Volta Home、AIJALY),而像 MAHOOK 这种新入局品牌已经出现3个新品全亏,说明新进者并不是普遍能打赢,更多是少数靠更强产品定义和投放撑出来的结果。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进,用户预算500000 CNY也不能改变它的核心问题。 新品盈利率只有32.43%,表面不差,但新品牌新发产品盈利率仅29.63%、非盈利率高达70.37%,而且市场里大量新进入品牌在打同质化替换件竞争,已经出现明显的“新品牌多、失败更多”的信号;对小商家来说,这不是好切入点,对大品牌来说也不是值得硬砸预算的市场。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不该进。 新品牌新上架成功率只有29.63%,但更致命的是新品牌新上架失败率高达70.37%,而且市场里已经有大量老品牌和新品牌挤在同一类目里,整体已经进入高竞争、强替代的状态;再看利润,市场可识别产品里只有38%盈利,说明不是“普遍能赚”,而是少数强产品在吃肉。
这个市场不值得进入:新品牌新产品盈利率只有29.63%,但非盈利率高达70.37%;近30个新品牌进入的警戒线已经被踩到,且2026年新发产品明显增多、失败数量远高于成功数量,属于明显的拥挤市场。 对小商家来说更不友好:要想挤进去,往往得靠明显更强的营销和更高预算;对大品牌来说,虽然有能力硬进,但也只是把钱砸进一个利润被压薄的市场,不是好机会。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B09SG21RBJ | Funmit | 2022-02-14 | Yes | $26.61 | 300pcs | $7983.0 | 30.51% | $2435.62 |
![]() | B0BNKWS196 | Casmer | 2022-11-29 | Yes | $25.08 | 300pcs | $7524.0 | 31.52% | $2371.57 |
![]() | B081JPST5F | MONKEMON | 2019-11-15 | Yes | $27.42 | 300pcs | $8226.0 | 28.37% | $2333.72 |
![]() | B0DJX6N455 | EIOLWJIEO | 2024-10-12 | Yes | $25.99 | 300pcs | $7797.0 | 29.21% | $2277.51 |
![]() | B0GS5SJ564 | NTOUSIUY | 2025-10-01 | Yes | $23.06 | 300pcs | $6918.0 | 31.87% | $2204.77 |
![]() | B07MMMQ7BS | Konduone | 2019-01-14 | Yes | $16.99 | 400pcs | $6796.0 | 28.28% | $1921.91 |
![]() | B07R4WCRT5 | AMI PARTS | 2019-04-24 | Yes | $24.76 | 300pcs | $7428.0 | 25.27% | $1877.06 |
![]() | B0FH6J34Q5 | NTOUSIUY | 2025-10-01 | Yes | $21.64 | 300pcs | $6492.0 | 24.97% | $1621.06 |
![]() | B09TZN7W1V | Blutoget | 2022-03-07 | Yes | $20.06 | 300pcs | $6018.0 | 26.51% | $1595.38 |
![]() | B082RWPSMS | Azdele | 2019-12-27 | Yes | $26.42 | 175pcs | $4623.5 | 32.4% | $1498.02 |
![]() | B0C3LVF9QD | EIOLWJIEO | 2023-04-25 | Yes | $23.99 | 200pcs | $4798.0 | 30.97% | $1485.95 |
![]() | B0CNXB525B | AMI PARTS | 2023-11-24 | Yes | $14.7 | 400pcs | $5880.0 | 24.28% | $1427.67 |
![]() | B09NVSZ6W5 | TOMOON | 2021-12-20 | Yes | $25.78 | 200pcs | $5156.0 | 26.13% | $1347.27 |
![]() | B0GQY8SY62 | Volta Home | 2026-03-03 | Yes | $19.38 | 300pcs | $5814.0 | 21.83% | $1269.2 |
![]() | B0C398Q8QP | EIOLWJIEO | 2023-04-22 | Yes | $19.87 | 200pcs | $3974.0 | 26.54% | $1054.7 |
![]() | B0BLS8W8XN | AMI PARTS | 2022-11-08 | Yes | $12.85 | 350pcs | $4497.5 | 20.43% | $918.84 |
![]() | B09JZCCGMS | Fetechmate | 2021-10-21 | Yes | $18.43 | 200pcs | $3686.0 | 24.54% | $904.55 |
![]() | B0C6QS2Y85 | ARFSKY | 2023-08-17 | Yes | $25.82 | 100pcs | $2582.0 | 32.2% | $831.41 |
![]() | B0GTVC19YN | HZSRGG | 2026-03-27 | Yes | $28.96 | 100pcs | $2896.0 | 27.86% | $806.83 |
![]() | B09CKNH78Z | Aremae | 2021-08-13 | Yes | $15.36 | 200pcs | $3072.0 | 26.02% | $799.34 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GS5SJ564 | NTOUSIUY | 2025-10-01 | Yes | $23.06 | 300pcs | $6918.0 | 31.87% | $2204.77 |
![]() | B0FH6J34Q5 | NTOUSIUY | 2025-10-01 | Yes | $21.64 | 300pcs | $6492.0 | 24.97% | $1621.06 |
![]() | B0GQY8SY62 | Volta Home | 2026-03-03 | Yes | $19.38 | 300pcs | $5814.0 | 21.83% | $1269.2 |
![]() | B0GTVC19YN | HZSRGG | 2026-03-27 | Yes | $28.96 | 100pcs | $2896.0 | 27.86% | $806.83 |
![]() | B0FMRQTF16 | EIOLWJIEO | 2025-08-18 | Yes | $24.49 | 100pcs | $2449.0 | 30.31% | $742.3 |
![]() | B0FN4GT18H | Reyhoar | 2025-08-20 | Yes | $15.94 | 175pcs | $2789.5 | 24.9% | $694.59 |
![]() | B0FN4JFMHL | Reyhoar | 2025-08-20 | Yes | $15.94 | 175pcs | $2789.5 | 23.88% | $666.14 |
![]() | B0FZ9PK376 | EIOLWJIEO | 2025-11-03 | Yes | $22.21 | 100pcs | $2221.0 | 22.73% | $504.84 |
![]() | B0GWZ7VWFR | AIJALY | 2026-04-13 | Yes | $27.07 | 50pcs | $1353.5 | 34.42% | $465.88 |
![]() | B0GV87FLV9 | HZSRGG | 2026-03-28 | Yes | $28.56 | 50pcs | $1428.0 | 27.98% | $399.56 |
![]() | B0GK86WJ5H | UPENGUPENG | 2026-01-12 | Yes | $16.56 | 100pcs | $1656.0 | 22.11% | $366.15 |
![]() | B0GCCDLG12 | Modoo | 2026-01-10 | Yes | $12.99 | 75pcs | $974.25 | 21.68% | $211.22 |
这个市场不适合进入,核心原因不是需求不足,而是新品牌成功率太低、竞争已经很挤。 新品整体盈利率只有32.43%,但新品牌新品里只有29.63%盈利、70.37%亏损;更关键的是,真正能代表小商家的成功样本几乎没有,能看到的盈利新品牌大多是老品牌体系里的延伸,不是干净的新入局机会。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这不是好市场,结论很明确:正在走向过热,价格战已经很重,不建议进入。 近一年新品成功率只有32.43%,但最近一轮新品里只剩29.63%盈利、70.37%不盈利;而按月看,2026年后期几乎全是失败/不稳定,说明竞争正在明显变难,不是变容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 4 | 2 | 0 | 7 |
| 2026 | 0 | 0 | 0 | 0 | 5 | 1 | 0 | 18 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 4 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/10 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 4 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |