
结论很直接:这个市场不值得进入,已经是高风险的低利润竞争区,新品牌和小商家都不该现在进场。 数据很清楚:新品牌只有10个,但新品牌新品盈利率是0%,整体新产品成功率只有5.56%,新上架产品里91.67%都没过盈利线;这不是可复制的增量市场,而是已经在打价格和速度的淘汰赛。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合现在进入。 不是因为单个产品没利润,而是因为新品牌成功率极低、失败品密集、而且 2025-2026 的新品几乎都在亏损;这更像是一个已经进入价格战和淘汰赛的市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经接近价格战区,且对新卖家明显不友好。 现有数据里,整体可识别利润产品只有9.38%,新上架产品的可盈利比例更低,只有7.50%;同时,新品牌的样本里几乎没有真正跑通的案例,更多是“高销量但低利润”甚至亏损,说明这里不是靠普通选品就能赢的市场。
这个市场不值得进入,已经进入明显的高饱和/低利润区。 新品里只有5.56%是可盈利的新产品,91.67% 的新品都没过盈利线;按品牌看,新品牌新品盈利率为0%,未盈利率高达80%,说明新品牌基本打不穿,成功的主要还是老品牌在做延伸,而不是普通小商家能靠常规打法切入。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0C398Q8QP | EIOLWJIEO | 2023-04-22 | Yes | $19.87 | 200pcs | $3974.0 | 26.54% | $1054.7 |
![]() | B0885W5FT6 | Beaquicy | 2020-08-03 | Yes | $21.36 | 100pcs | $2136.0 | 25.42% | $542.98 |
![]() | B0BFWLN8RC | Funmit | 2022-09-20 | Yes | $18.36 | 100pcs | $1836.0 | 27.94% | $512.98 |
![]() | B0FZ9PK376 | EIOLWJIEO | 2025-11-03 | Yes | $22.21 | 100pcs | $2221.0 | 22.73% | $504.84 |
![]() | B07R4W8WKS | AMI PARTS | 2019-04-24 | Yes | $9.91 | 400pcs | $3964.0 | 12.54% | $497.09 |
![]() | B0FN4GT18H | Reyhoar | 2025-08-20 | Yes | $15.94 | 100pcs | $1594.0 | 24.9% | $396.91 |
![]() | B0C53TTXX7 | GREALTH | 2023-05-12 | Yes | $17.99 | 50pcs | $899.5 | 27.21% | $244.76 |
![]() | B0FN4JFMHL | Reyhoar | 2025-08-20 | Yes | $15.94 | 50pcs | $797.0 | 23.88% | $190.33 |
![]() | B082SZ16L2 | Reyhoar | 2019-12-16 | Yes | $11.98 | 100pcs | $1198.0 | 15.32% | $183.54 |
![]() | B0CR7JHQD2 | GYOFFULL | 2023-12-30 | Yes | $14.98 | 50pcs | $749.0 | 22.39% | $167.71 |
![]() | B0CR9Y8G9X | GYOFFULL | 2024-01-02 | Yes | $13.99 | 50pcs | $699.5 | 20.53% | $143.61 |
![]() | B0D7QLWB32 | TOHAXPLS | 2024-07-01 | Yes | $9.98 | 100pcs | $998.0 | 11.58% | $115.57 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FZ9PK376 | EIOLWJIEO | 2025-11-03 | Yes | $22.21 | 100pcs | $2221.0 | 22.73% | $504.84 |
![]() | B0FN4GT18H | Reyhoar | 2025-08-20 | Yes | $15.94 | 100pcs | $1594.0 | 24.9% | $396.91 |
![]() | B0FN4JFMHL | Reyhoar | 2025-08-20 | Yes | $15.94 | 50pcs | $797.0 | 23.88% | $190.33 |
这个市场不适合进入:新品牌几乎全军覆没,整体已经接近价格战/过度拥挤状态。 以当前样本看,新品成功率只有5.56%,新品牌新品成功率更是0%,这不是可复制的增量市场;对大品牌和小商家都不是好机会。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经接近/进入过度饱和和价格战区。 近一年新品牌几乎全军覆没:新品牌新品成功率只有7.50%,而且新品牌样本里12个新品里0个盈利、100%都失败;整体新品成功率也只有8.33%(3个盈利/36个新品),说明现在是高风险市场,不适合大品牌或小商家贸然进场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 3 | 0 | 0 | 22 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 14 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 7 |
| 2025/9 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 3 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2025/11 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 5 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |