- Benchmark ASINB0FVPCMWDT
- MarketplaceUS
- Category ID2975418011
- Analyzed Products
- Keyworddog supplies, cat supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很直接：已经是价格战高风险区，而且没有任何可复制的盈利新入场样本。 目前看不到适合小品牌的真实切入口；对大品牌来说，除非愿意用更重的品牌、研发和投放去硬打，否则也不应推进。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这个市场不值得进入，结论很直接：已进入价格战区，而且没有任何可复制的盈利新入场样本。 用户预算 50万人民币表面上足够覆盖单个 ASIN 的前期起步，但在这里并不能转化成可行机会，因为市场里可识别的盈利产品比例是 0%，新上架产品盈利率也是 0%，而且近一年新增样本几乎全是失败。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 自制替代绳结玩具：用旧T恤/毛巾打结或编成拖拽绳，成本更低、家里就能做，适合临时替代拉扯和互动游戏。
- 普通未加工棉绳玩具：相较于带橡胶轮和环保包装的款式，纯棉绳更便宜、选择更多，也更容易在本地宠物店/超市买到。
- 基础款橡胶咀嚼球或飞盘：如果用户主要想满足咬咬和追逐，单一橡胶球通常更便宜、清洗更简单，入门门槛更低。
- 二手宠物玩具或清洁后转卖品：在本地二手平台、社区群或领养中心更容易低价获得，适合预算敏感用户短期替代。
- 家庭现有安全物品替代：如结实的旧袜子/布条用于短时互动训练，几乎零成本，获取最方便，但需要注意监督和安全性。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：整体利润率几乎全军覆没，市场已经是价格战高风险区，而且新产品端看不到任何可复制的盈利样本。你现在看到的是‘老品牌也赚不到、新品牌也冲不出’的结构，直接给结论就是不推进。
Old brand with the most profitable new productsEefitoys
Recent Monthly Revenue (USD):-(-)B0FWK98C98Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$20,540.00(2000pcs/month)B0DDL8F26V (4.4/5 (1557 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 心形造型，和常规绳结玩具差异最明显
- |
- 红粉情人节配色，视觉更醒目
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- 节日礼品感强，容易吸引点击
B09LYJK14C (3.9/5 (29 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 纯白未染色外观，在彩色同类中很突出
- |
- 主打天然未染色棉，更偏安全材质卖点
- |
- 经典绳结款式但识别度高，适合关注洁齿和幼犬的买家
B0B2H2H322 (4.3/5 (715 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是低利润、强竞争的价格战市场。 关键结论很直接：新产品里能看到的利润率几乎都卡在10%以下，成功案例又几乎被老品牌占满，说明不是“小品牌还能靠差异化切入”的环境。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0DDL8F26VEefitoys2024-09-23No$10.272000pcs$20540.0-28.5%$-5853.9
B07DH2D6C3Franklin Sports2018-06-01No$8.5450pcs$427.0-44.95%$-191.93
B0CVKCQJQKDoug's Dog Supplies2024-02-13No$11.9950pcs$599.5-5.2%$-31.17
B0CVXVHXDTDoug's Dog Supplies2024-02-19No$14.9950pcs$749.5-2.14%$-16.03
B0CVXWGBKCDoug's Dog Supplies2024-02-19No$14.9950pcs$749.5-1.74%$-13.04
B0CVXT72VVDoug's Dog Supplies2024-02-19No$14.9950pcs$749.50.12%$0.9B09LYJK14CWhaline2021-11-16No$12.9950pcs$649.52.27%$14.75B0B2H2H322Barida2022-05-29No$9.03200pcs$1806.02.45%$44.25
B0CVKB25NLDoug's Dog Supplies2024-02-13No$11.9950pcs$599.59.27%$55.58B0FVPCMWDTPet Passion2026-03-31No$12.0100pcs$1200.09.65%$115.8
B0CVK6G6H7Doug's Dog Supplies2024-02-13No$11.99-pcs$--17.21%$-B0CVKQNHPPDoug's Dog Supplies2024-02-13No$--pcs$--%$-
B0DGW8FR5ZPet Passion2024-09-12No$--pcs$--%$-B0CVXSCJPZDoug's Dog Supplies2024-02-19No$--pcs$--%$-B0B2H6B2LJBarida2022-05-26No$--pcs$--%$-B0FWK98C98Eefitoys2025-10-16No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FVPCMWDTPet Passion2026-03-31No$12.0100pcs$1200.09.65%$115.8B0FWK98C98Eefitoys2025-10-16No$--pcs$--%$-#New Product Success Rates
Listing结论很明确：这个市场不适合进入，尤其不适合小品牌。 目前可识别产品的盈利率是0%，新品盈利率也是0%；新品样本里2个新品全部亏损，说明这里已经是高竞争、低回报的价格战市场，不是可复制的增量市场。
证据上，老品牌和新上架都没有跑通。 市场里6个品牌全部都是老品牌，没有真正的新品牌成功案例；新品表现里，Pet Passion 的 B0FVPCMWDT 月销100、月营收$1,200，但利润率只有9.7%，仍然是非盈利，早期投入已到$2,376，广告就占$534.36，说明“看起来能卖”不等于“能赚钱”。Eefitoys 的 B0DDL8F26V 月销2,000、月营收$20,540，但利润率是-28.5%，月亏$5,853.9；这不是小品牌常规打法，而是高投入硬砸流量的结果。另一个老品牌 Pet Passion 的品牌层面也是0%盈利，2个产品全亏，说明连成熟品牌都没法稳定赚钱。样本产品里，失败原因高度一致：缺乏差异化、市场过小或竞争过极端、利润本来就太薄。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
EefitoysPet Passion#Success Rate by Entry Time
Listing这个市场不值得进入，已经是低利润、强竞争的价格战市场。 近年几乎没有真正的新品牌进入，新增样本里也没有任何新品牌成功，说明不是机会窗口，而是老品牌在互相挤压利润；你拿500,000 CNY去做单品，也很难打出可持续优势。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 1 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 1 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases