- Benchmark ASINB0G51YSQQN
- MarketplaceUS
- Category ID2232415011
- Analyzed Products
- Keywordsmall appliance, kitchen appliance
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 新品牌没有跑通，近期新增全部失败，且样本里真正能赚钱的几乎都是老品牌打法；这不是单纯预算问题，而是已经进入了高竞争、低容错的价格与流量消耗战。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场对新卖家不友好，属于高竞争、低容错的价格战区。 用户预算500,000 CNY足够覆盖单个ASIN的前期启动，但从样本看，真正能跑出来的是“老品牌式打法”，新品牌成功率极低；新发布产品盈利率只有0%，而整体可见产品盈利率也只有31.76%，说明不是简单砸钱就能赢。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 直接购买原厂/通用替换件而不是装饰性配件：例如到家电维修店、品牌授权配件店或第三方配件站点找同型号门篮/门架，通常比重新购买整件家电更便宜，也比买“兼容件”更省心。
- 二手/拆机件：在 eBay、Facebook Marketplace、本地二手家电拆件商处找拆机门篮、门把手套或门架替件，价格往往低于新品，且适合只想恢复功能、不追求外观的人。
- 临时修复方案：如果是门篮轻微裂开或把手磨损，可用食品级胶带、束带、环氧胶、门把手保护套/防滑套先顶一阵，成本更低、安装更简单，适合短期过渡。
- 通用收纳替代：若目的是增加冰箱门内收纳，可直接改用小号可拆卸收纳盒、挂篮、门内置物架整理饮料和调味品，通常比找精确型号配件更容易买到。
- 非定制外观替代：如果购买动机只是想改善外观而非功能，可以用可移除的冰箱贴膜、门把手装饰套或磁吸贴饰来达到类似“焕新”效果，成本明显更低、失败风险也更小。
- 如果是整机局部损坏严重但仍能用，优先考虑上门维修/本地维修师傅而不是单独买配件；当同类配件型号复杂、兼容性不确定时，维修服务往往更省时间。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经出现明显的价格战和新品牌高失败信号：新品牌新上架盈利率为0%，新品牌新上架非盈利率达到100%，而整体可识别产品里盈利率只有31.76%。更关键的是，S-Union 作为新品牌新上架的核心样本，B0G51YSQQN 只有56条评论、19.9%毛利，但月销仅50件、最近月利润317.47美元，说明“有利润但卖不动”；反过来，老品牌 Luludamier 的 B0DJNV1ZLP 虽然有1436条评论、27.1%毛利、月销500件，但早期投入要2314.46美元，且这类老品牌样本明显不适合作为小商家参考。
Most investment in new productsNew products with Highest revenueLeast investment in new productsS-Union
Recent Monthly Revenue (USD):-(-)B0GTDJBGDZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,598.50(50pcs/month)B0G51YSQQN (4.6/5 (56 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsLuludamier
Recent Monthly Revenue (USD):$7,495.00(500pcs/month)B0DJNV1ZLP (4.6/5 (1436 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,747.50(250pcs/month)B0DJNVQK1T (4.6/5 (1431 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,497.50(250pcs/month)B0DJNTQ6NR (4.6/5 (1431 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 青绿色大理石纹，外观最有差异化
- |
- 装饰感强，适合想统一厨房风格的用户
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- 图片辨识度高，容易吸引点击
B0GH54LLQ8Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 南瓜秋季主题，和其他产品风格差异最大
- |
- 节日装饰属性强，适合感恩节/万圣节场景
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- 图案鲜明，商品图更容易引发点击
B0DBGJQWBV (4.4/5 (66 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场。 近似样本里新品利润主要集中在20%~40%，但真正能代表“新品牌成功”的只有S-Union和JXDXHCW这类案例，而且三款新品里100%都没达到可复制的成功标准；同时，市场里老牌大户Luludamier靠成熟产品吃掉了最强利润位，新品牌想硬闯，基本只能靠更重的投放或更强的产品创新。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DJNV1ZLPLuludamier2024-10-08Yes$14.99500pcs$7495.027.12%$2032.65B0DJNVQK1TLuludamier2024-10-08Yes$18.99250pcs$4747.532.13%$1525.38B0DJNTQ6NRLuludamier2024-10-08Yes$17.99250pcs$4497.530.3%$1362.75
B0DJNVQ61DLuludamier2024-10-08Yes$14.99300pcs$4497.027.13%$1220.04
B0DJNSQPW7Luludamier2024-10-08Yes$14.99250pcs$3747.527.63%$1035.44
B0DJNT8N4GLuludamier2024-10-08Yes$14.99250pcs$3747.526.93%$1009.21
B0DJNW4GWDLuludamier2024-10-08Yes$14.99250pcs$3747.526.83%$1005.46
B0DJNVGGFVLuludamier2024-10-08Yes$14.99200pcs$2998.027.31%$818.76
B0CKVNSL3XRikzor2023-10-11Yes$17.99100pcs$1799.031.1%$559.49
B0CKVMZW8WRikzor2023-10-11Yes$17.99100pcs$1799.030.84%$554.82
B0CKVN7KBDRikzor2023-10-11Yes$17.99100pcs$1799.030.56%$549.78
B0CJYDSQGWRikzor2023-09-27Yes$15.99100pcs$1599.029.67%$474.43
B0CJYDQMVKRikzor2023-09-27Yes$15.99100pcs$1599.028.67%$458.44
B0CJYF81FSRikzor2023-09-27Yes$15.99100pcs$1599.028.53%$456.2
B0CJYCYQDBRikzor2023-09-27Yes$15.99100pcs$1599.028.15%$450.12
B0CJYDD4YWRikzor2023-09-27Yes$15.99100pcs$1599.028.01%$447.88
B0DJNV35RVLuludamier2024-10-08Yes$14.99100pcs$1499.027.03%$405.18
B08TTC7749Miss.Silk2021-01-23Yes$9.99200pcs$1998.016.68%$333.27
B08Y6TC8TDVolecy2021-03-24Yes$14.76125pcs$1845.016.37%$302.03B0DBGJQWBVHUISEFOR2024-07-28Yes$21.250pcs$1060.026.58%$281.75Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G51YSQQNS-Union2026-01-14No$31.9750pcs$1598.519.86%$317.47B0GH54LLQ8JXDXHCW2026-01-16No$--pcs$--%$-B0GTDJBGDZS-Union2026-03-21No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论是明确的：新品牌几乎没有合法成功空间，老品牌主导且新入场产品成功率为 0%。 你当前预算 50万人民币，表面上够启动单个 ASIN，但从市场结果看，这不是“钱不够”的问题，而是“进入后也很难赢”的问题。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JXDXHCWS-Union#Success Rate by Entry Time
Listing这不是一个适合进入的市场：新品牌几乎没有真正跑通的案例，最近新增里只有失败，没有可复制的成功路径。从时间趋势看，2026年才出现少量新进入，但全部落在亏损/不活跃，说明不是机会窗口，而是已经开始卷进价格和流量消耗战。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Volecy Refrigerator Door Handle Covers, Set of 6, Velvet Non-Slip Adjustable Handle Protectors, Kitchen Decor Keep Appliance Clean for Fridge Oven Stove Microwave Dishwasher(Black Silve)
This listing is deemed profitablePrice (USD)$15.99Released TypeOld Release (2022-02-23)Brand is an old entry in this marketSize and Weight38.2 x 14.4 x 4.0 cm, 181.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑银配色更偏中性百搭，适合现代厨房风格, 6件套混合尺寸组合，包含长/中/短三种规格，适配不同家电把手Key Buying Motive
天鹅绒材质可吸附液体和油污，双面可翻转使用并可机洗Target Customers
注重厨房整洁、希望减少把手清洁频次的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,199.2575 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.41% / 16.58%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight1.24% / 5.42%Peak / Non PeakSales & BSR Performance
Rikzor Refrigerator Handle Covers, 5 PCS, Adjustable Appliance Handle Covers, Keep Your Kitchen Clean, Microwave Oven Stove Dishwasher Handle Protector, Non Slip Fridge Handle Cover (Dark Gray)
This listing is deemed profitablePrice (USD)$15.99Released TypeOld Release (2023-09-27)Brand is an old entry in this marketSize and Weight37.3 x 13.9 x 1.2 cm, 100.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
深灰色更偏向耐脏、家居百搭风格, 外观为简洁纯色套管式设计，偏实用型，不是花纹装饰款Key Buying Motive
采用可擦拭处理面料，主打比绒布/普通布套更不易沾水沾污，清洁成本更低Target Customers
更适合重视厨房整洁、希望减少频繁拆洗的家用用户，尤其是不想要花纹装饰、偏好低维护方案的家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,599.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight27.81% / 29.67%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight24.65% / 26.51%Peak / Non PeakSales & BSR Performance
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