
这个市场不值得进入,已经是明显的价格战区,而且对小商家尤其不友好。 近期开出的新品里,真正盈利的只有8.00%,新品牌新品盈利率也只有6.67%,而且这类成功几乎都不是普通同质化新品,而是靠老品牌做出明确功能差异或设备适配才跑出来;普通新品牌靠低预算硬冲,基本很难赢。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入,用户预算虽然能覆盖单个ASIN的前期启动,但整个赛道已经进入明显的价格战区,成功率太低。 关键不是钱够不够,而是现在新品大多赚不到钱:新上架产品盈利率只有8.00%,全市场可识别盈利率也只有14.94%,而且新品牌新品未盈利率高达93.33%,这说明不是“机会多”,而是“踩坑多”。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个适合进入的市场:新品盈利率只有8%,整体盈利产品占比仅14.94%,而且新品牌新品亏损率高达93.33%,已经是明显的价格战/高风险区。 其中真正能跑出来的,基本都不是“普通同质化新品”,而是老品牌做出明显差异化;如果你要做小品牌,必须避开通用除臭粉、晶体、挂片这类低价同质化路线。
这个市场不值得进入,已经接近价格战+高失败率的状态。 近期开出的新产品里,真正盈利的只有8.00%,而新品牌新发布产品的盈利率更低,只有6.67%;反过来,93.33%的新品牌新产品都没跑通,说明这里不是“还有机会”的市场,而是“多数新人进来都在亏”的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 10pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B00DSAHBSS | Zero Odor | 2020-01-17 | Yes | $39.99 | 800pcs | $31992.0 | 23.25% | $7438.14 |
![]() | B0DCBN7Q4Q | Meowant | 2024-09-04 | Yes | $15.55 | 800pcs | $12440.0 | 28.63% | $3561.58 |
![]() | B0FJ8ZQ7LT | Ellenpent | 2025-07-21 | Yes | $18.99 | 400pcs | $7596.0 | 31.32% | $2379.07 |
![]() | B0DN1D91VY | waatoos | 2024-11-14 | Yes | $16.99 | 400pcs | $6796.0 | 25.36% | $1723.47 |
![]() | B06Y6KJCZ5 | SMELLS BEGONE | 2017-04-11 | Yes | $17.95 | 400pcs | $7180.0 | 22.37% | $1606.17 |
![]() | B076KPCJL5 | SMELLS BEGONE | 2017-07-01 | Yes | $17.95 | 400pcs | $7180.0 | 22.32% | $1602.58 |
![]() | B0D6G47VQZ | waatoos | 2024-06-07 | Yes | $15.99 | 400pcs | $6396.0 | 23.53% | $1504.98 |
![]() | B0GZP8R3PX | Meowant | 2026-05-06 | Yes | $25.18 | 100pcs | $2518.0 | 23.27% | $585.94 |
![]() | B0FJRJNB7D | Harich CurLife | 2025-08-22 | Yes | $15.95 | 100pcs | $1595.0 | 22.96% | $366.22 |
![]() | B0CZ6ZLSZ7 | VIKOS Products | 2024-03-26 | Yes | $14.99 | 100pcs | $1499.0 | 21.43% | $321.24 |
![]() | B0F7R1KDQG | NIXOOT | 2025-05-07 | Yes | $15.99 | 50pcs | $799.5 | 21.69% | $173.42 |
![]() | B0CJ9JBJ82 | LITTLE SAVER | 2023-08-16 | Yes | $12.95 | 50pcs | $647.5 | 20.23% | $130.99 |
![]() | B0DG848S6M | Qualirey | 2024-09-06 | Yes | $9.99 | 50pcs | $499.5 | 22.38% | $111.79 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GZP8R3PX | Meowant | 2026-05-06 | Yes | $25.18 | 100pcs | $2518.0 | 23.27% | $585.94 |
![]() | B0FJRJNB7D | Harich CurLife | 2025-08-22 | Yes | $15.95 | 100pcs | $1595.0 | 22.96% | $366.22 |
这个市场不值得进入:新产品成功率只有8.33%,新品牌成功率更低到6.67%,已经是明显的高风险、接近价格战的市场。 现有赢家几乎都靠“旧思路上的改造+高匹配度+更高投入”取胜,而不是靠真正便宜、轻量化的新品牌自然起量;对小商家来说,合法、低预算地做成的概率很低。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经接近价格战/过度拥挤状态;对大品牌和小商家都不是好机会。 近一年里新品牌新品成功率只有8.00%,整体可识别盈利产品也只有14.94%,而2026年的新品牌新上架里14个失败、只有1个成功,说明最近进入门槛明显变高、赚钱变难。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 10 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 6 |
| 2026 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 14 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 10 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 3 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |