
这个市场不值得进入,已经进入价格战和低容错区。 数据很直接:新品牌新上架成功率只有18.18%,新上架产品里赚钱的只有2个、亏钱的有8个;整体新产品盈利率更低,只有10.53%,而近一年的新入场产品几乎都没跑出来,说明不是单个爆款问题,而是结构性竞争太重。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是一个适合进入的市场。 价格战已经很明显,新品牌新上架产品里只有18.18%赚钱,而新品牌新上架不赚钱的比例高达72.73%;整体可识别盈利产品也只有40.74%,说明大多数产品都被低毛利和激烈竞争压住了。对你来说,500000 CNY 的预算可以做一款入场产品,但不足以改变这个市场的结构性问题,贸然进入风险很高。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,结论很明确:已经进入价格战区,而且新品牌成功率低到危险。 当前样本里整体可盈利产品只有40.74%,但新上架产品可盈利率只有10.53%;同时 2026 年新品牌/新品集中爆发,已出现明显的超饱和信号,继续进场对大品牌和小商家都不是好市场。
这不是适合进入的市场:利润结构明显偏弱,且新品牌的真实成功率只有10.53%,市场已经接近价格战/过度竞争区。 但凡要做,必须按大品牌打法投入;对小商家来说,除非你能做出明确差异化,否则不建议进场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GWHWQ8XP | MUBBI | 2026-04-08 | Yes | $40.11 | 500pcs | $20055.0 | 20.26% | $4063.15 |
![]() | B0DXP9JVPW | PAPIFEED | 2025-02-19 | Yes | $36.94 | 600pcs | $22164.0 | 15.92% | $3528.51 |
![]() | B0F8TRWN31 | PETULTRA | 2025-05-16 | Yes | $43.9 | 500pcs | $21950.0 | 15.42% | $3384.69 |
![]() | B0BW3L59HR | PETULTRA | 2023-02-07 | Yes | $40.88 | 500pcs | $20440.0 | 16.27% | $3325.59 |
![]() | B0DXPKQ4HN | PAPIFEED | 2025-02-19 | Yes | $42.99 | 300pcs | $12897.0 | 20.96% | $2703.22 |
![]() | B0FGCSMHZB | PAPIFEED | 2025-07-02 | Yes | $34.69 | 500pcs | $17345.0 | 14.23% | $2468.2 |
![]() | B0F8TMVRHQ | PETULTRA | 2025-05-16 | Yes | $40.01 | 500pcs | $20005.0 | 11.96% | $2392.6 |
![]() | B0BK8XVHFS | PETULTRA | 2022-10-24 | Yes | $36.37 | 500pcs | $18185.0 | 12.03% | $2187.66 |
![]() | B0GGZZJ3RV | oneisall | 2026-03-31 | Yes | $52.59 | 100pcs | $5259.0 | 25.64% | $1348.41 |
![]() | B09TKH9Q31 | PAPIFEED | 2022-02-28 | Yes | $43.04 | 100pcs | $4304.0 | 21.09% | $907.72 |
![]() | B0DLKRKBJ1 | PAPIFEED | 2024-10-31 | Yes | $38.04 | 100pcs | $3804.0 | 16.89% | $642.5 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GWHWQ8XP | MUBBI | 2026-04-08 | Yes | $40.11 | 500pcs | $20055.0 | 20.26% | $4063.15 |
![]() | B0GGZZJ3RV | oneisall | 2026-03-31 | Yes | $52.59 | 100pcs | $5259.0 | 25.64% | $1348.41 |
这个市场不适合进入,核心原因是新品牌成功率只有20%,但新产品失败率高达80%(12/14),老品牌新上架更是100%失败(4/4),这已经不是“可优化”而是明显的高竞争、低容错市场。 同时,市场里可见的低价竞争已经很重:不少新产品利润率只有1.39%和-139.97%、-148.36%,这说明不是单纯卖得慢,而是结构性价格战/体积成本把利润打穿了。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得进入,属于高竞争、低容错的价格战区域。 近一年新品牌进入虽然不算爆发式失控,但成功率只有20%,失败率80%,而且最近几个月失败明显集中,说明竞争在变硬,不是在变好;对小品牌尤其不友好,想靠常规打法进场,胜算很低。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 16 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |