- Benchmark ASINB0FXN8GJ1X
- MarketplaceUS
- Category ID2975315011
- Analyzed Products
- Keyworddog supplies, cat supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：已经进入高风险价格战区，且新品牌成功率太低。 25个新上架里只有2个盈利，成功率只有8%，低于10%警戒线；而新品牌里能跑通的只有 Yicostar，说明不是“小而美”机会，而是少数高投入、强差异化玩家在吃结果，普通新进入者大概率会亏。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场。新品牌已大量涌入，但盈利成功极少，整体更像是被老品牌和少数高投入新品牌控制的竞争场。 以用户500000 CNY预算来看，能做单个ASIN的“入场启动”，但很难支撑长期获胜所需的研发、品牌和持续投放，所以预算只能算“勉强够试”，不是“足够赢”。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?52.00%New listing success rate (old brands):0.00%New listing success rate (new brands):16.67%Which new brands have these successful new listings?Alternatives- 普通生日庆祝用品替代宠物主题派对套装：如纸杯、气球、生日帽、横幅等通用装饰，价格通常更低，且适用于人和宠物共用场景，不必单独买宠物专用款。
- 基础宠物拍照配件替代：单独购买一条‘生日快乐’围巾/三角巾或一顶小帽子即可完成拍照需求，成本更低、上手更容易，也更不挑狗体型。
- 自制宠物生日道具替代：用家里已有的布料、丝带、旧围巾或打印纸自制标签/背板，几乎零成本，且可按宠物尺寸临时调整。
- 无装饰式庆祝替代：直接用零食、罐头或一顿特别加餐代替穿戴型派对套装，执行最简单，也更适合不喜欢穿戴的宠物。
- 数字化纪念替代：不买实物派对用品，改为给宠物拍照/录视频并做电子相册或社媒贴文，便宜、快速，也能达到‘纪念生日’的目的。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经明显偏向价格战，而且新品牌成功率低、失败样本多。 现有数据里，新品牌新上架盈利率只有16.67%，但新品牌新上架非盈利率高达83.33%；按全市场看，盈利产品只占19.05%，新上架盈利只占8.00%，已经低于你要求的高风险门槛。
New products with Highest revenueYicostar
Recent Monthly Revenue (USD):$7,272.00(600pcs/month)B0G4MF41PD (4.6/5 (1566 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,466.00(600pcs/month)B0DQL84XZ9 (4.7/5 (1600 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsvercosee
Recent Monthly Revenue (USD):$999.00(100pcs/month)B0D3PY22JJ (4.7/5 (340 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$999.00(100pcs/month)B0D2GLFTGP (4.7/5 (340 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$900.00(100pcs/month)B0C9YHM2T1 (4.7/5 (340 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsPAPIAMEN
Recent Monthly Revenue (USD):-(-)B0FSCW9X25 (4.3/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FSCWVFF9 (4.3/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FSCLD2JDBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 一站式生日套装，包含帽子、围巾、横幅和气球，最容易吸引点击
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- 粉色生日主题明显，拍照效果强，适合派对场景
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- 可替换数字设计，使用场景更灵活，购买价值感更高
B0G4MF41PD (4.6/5 (1566 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 性别揭晓主题非常明确，和生日款、日常款差异大
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- 粉蓝双色+标语设计，画面识别度高，适合吸睛图片
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- 轻便百搭，适合宝宝官宣和宠物合影，购买意图清晰
B0D3PY22JJ (4.7/5 (340 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，尤其不适合小品牌。 新品整体利润只剩极少数能站上15%门槛，真正能赚钱的只有少数靠差异化和品牌力撑起来的款式；同时，新品牌的新款成功率极低，市场已经明显进入低利润竞争区。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G4MF41PDYicostar2025-12-01Yes$12.12600pcs$7272.014.98%$1089.35B0DQL84XZ9Yicostar2025-09-28Yes$9.11600pcs$5466.015.26%$834.12
B096RC9S1TTinsow2021-06-07Yes$7.99500pcs$3995.011.4%$455.43
B0DHYYLGVPSCENEREAL2024-09-26Yes$19.9475pcs$1495.525.68%$384.05
B08L4C7FYSSCENEREAL2020-10-13Yes$15.8275pcs$1186.523.22%$275.51B0D3PY22JJvercosee2024-05-09Yes$9.99100pcs$999.019.99%$199.71B0D2GLFTGPvercosee2024-04-23Yes$9.99100pcs$999.019.98%$199.61B0C9YHM2T1vercosee2023-07-02Yes$9.0100pcs$900.016.2%$145.8
B09K7924KHXuniea2021-10-25Yes$12.7550pcs$637.521.59%$137.64
B09MK7VB9YXuniea2021-11-25Yes$13.6550pcs$682.517.32%$118.21
B08X4M3RW4Weewooday2021-03-30Yes$8.9950pcs$449.513.26%$59.61
B09M3T6GK3Weewooday2021-12-07Yes$8.9950pcs$449.512.83%$57.68Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4MF41PDYicostar2025-12-01Yes$12.12600pcs$7272.014.98%$1089.35B0DQL84XZ9Yicostar2025-09-28Yes$9.11600pcs$5466.015.26%$834.12#New Product Success Rates
Listing结论很明确：这个市场不值得进入，属于高风险、强价格竞争市场。 新品成功率只有8%，远低于10%的高风险线；新品利润率分布里，能稳定做到10%以上的只有极少数，市场已经明显偏向“少数赢家+大量失败者”的结构。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
YicostarNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
PAPIAMENvercoseeWHTYEFZOther#Success Rate by Entry Time
Listing这不是值得进入的市场。过去一年新品牌只有4个，但新上架产品里只有2个达到盈利、23个没达标，整体新款成功率只有8%，已经低于你要求的10%警戒线；同时 92% 的新产品都不赚钱，市场正在明显走向价格战和拥挤化。
证据很直接：2025年新产品里只有Yicostar做成了两款盈利新品，分别是B0DQL84XZ9和B0G4MF41PD，利润率约15.26%和14.98%，但它们的早期投入分别约为2202.02美元，且要靠白帽推广和清晰的差异化设计才能跑出来。反过来，PAPIAMEN的B0FSCLD2JD、B0FSCWVFF9、B0FSCW9X25三款新品全部亏损，WHTYEFZ也有多款新品亏损；老品牌vercosee更明显，24个产品里只有3个赚钱，品牌整体盈利率只有12.5%，它的多个新款和改款都失败，说明这个市场不是靠简单复制就能赢。旧品牌成功的样本也主要是“旧列表改款”而不是纯新品，说明真正的新品进入门槛很高。
结论很明确：大品牌和小商家都不适合现在进场。 大品牌若硬要进，只能参考Yicostar这种高投入、强差异化、早期预算至少要覆盖约2200美元级别起步成本的打法；但这只是单个SKU的前期钱，还没算品牌、研发、认证。小商家这边几乎没有真正可复制的低成本成功案例，现有新品牌里成功率只有16.67%（2/12），且失败样本集中在PAPIAMEN、WHTYEFZ、IAXSEE等新品牌，说明不是“小而美”的机会，而是要么烧钱，要么失败。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 2 0 0 0 15 2026 0 0 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 3 2025/9 0 0 0 1 0 0 0 2 2025/10 0 0 0 0 0 0 0 4 2025/11 0 0 0 0 0 0 0 5 2025/12 0 0 0 1 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSCENEREALB08L4C7FYS (4.6/5 (1313 Reviews))SCENEREAL Dog Birthday Bandana with Hat and Dress Girl Set, Puppy Birthday Party Supplies, Cute Pink Tutu Skirt Outfit for Small Medium Large Dogs
This listing is deemed profitablePrice (USD)$15.82Released TypeOld Release (2020-10-13)Brand is an old entry in this marketSize and Weight18.7 x 11.7 x 3.5 cm, 45.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
整体粉色系，突出“生日公主”风格，和常见单一蓝色/中性款形成明显区分, 套装包含围巾+生日帽+裙子三件组合，且有明显蓬蓬裙/公主裙造型，比常见单件围巾更强视觉辨识度Key Buying Motive
不仅是生日围巾，还附带可调节生日帽和可穿脱裙子，适合拍照和派对场景Target Customers
专门面向给母犬/小型到中型犬做生日拍照、派对布置的宠物主人，偏重“生日仪式感”而非日常佩戴Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,186.5075 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight20.75% / 23.22%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.82% / 19.30%Peak / Non PeakSales & BSR Performance
Tinsow 2 Pcs Dog Bandanas Gay Pride Rainbow Bandanas Cotton Handkerchiefs Party Supply Pet Bandana
This listing is deemed profitablePrice (USD)$7.99Released TypeOld Release (2021-06-07)Brand is an old entry in this marketSize and Weight13.2 x 13.0 x 1.1 cm, 41.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
彩虹渐变与白底「LOVE IS LOVE」标语形成强识别度，适合骄傲主题场景, 以彩虹元素为核心的三角头巾设计，主题明确，和常规生日/节日宠物围巾区分明显Key Buying Motive
同时适用于狗和猫，且可作为头巾、头巾带、面罩等多用途佩戴Target Customers
面向LGBTQ骄傲游行、主题活动、纪念拍照以及支持平权表达的宠物主人Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,995.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.61% / 11.40%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.12% / 8.90%Peak / Non PeakSales & BSR Performance
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