- Benchmark ASINB0FLYJ99NB
- MarketplaceUS
- Category ID9425857011
- Analyzed Products
- Keywordhumidifier filter, humidifier cartridge
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，原因很明确：新品成功率只有22.22%，而且近一年新上架样本里77.78%都没跑通，已经是明显的价格竞争区，不是健康增长市场。对小商家尤其不友好；对大品牌来说也不是“轻松切入”，只能靠更强的品牌力、功能差异和更高投入勉强打进去。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入这个市场。 这不是一个适合小商家切入的市场，且对大品牌来说也只是“有机会但需要重投放”的高门槛市场；当前表现更像是被老牌与新进品牌一起挤压的价格竞争区，不是健康增长市场。
核心证据很直接：市场整体盈利产品占比只有25.56%，新上架产品盈利率只有22.22%，而新品牌新上架产品的亏损/不达标率高达77.78%。 这说明大多数新进入者都没跑通；同时新品牌里可直接看到 VERIVOXIA 这种案例，3个产品里2个盈利、1个不盈利，真正跑通的单品是 B0FNQV4DMK（$13.29，利润率18.66%，月销50，月收入$66,450）和 B0FNQK6FK5（$19.43，利润率24.64%，月销50，月收入$97,150），但它们只是少数成功样本，不代表普遍可复制。反过来看，Meinuo 的新款 B0GV138NFL（$9.99，利润率-0.55%）直接亏损，且无销售；这类新品牌失败案例说明，低价并不能自动换来利润，很多新品只是把现金花掉了。再看成熟品牌，Levoit 的新旧产品都能做出高利润，B0DKTBTQ47 利润率26.53%、月销1000、月收入$1,577,000；B09ZY9N6PD 利润率30.9%、月销1000、月收入$1,571,000，说明这个市场更偏向“强品牌+强资源”获胜。与此同时，市场里已经能看到不少旧品牌/老牌在新产品中占位，且不少新产品集中在同质化的通用耗材，唯一能拉开差距的点主要是功能差异、外观差异或品牌绑定，例如 Zouhwaso 的 B0FZ8JMNK9 用鱼形外观和通用功能做区分，但它的成功仍然是少数。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?25.00%New listing success rate (old brands):22.22%New listing success rate (new brands):22.22%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- 使用蒸馏水/纯净水替代自来水：通常比持续购买滤芯更便宜，也最容易执行，能明显降低白粉和水垢问题。
- 手动除垢护理方案：用白醋或柠檬酸定期清洗水箱、雾化片和底座，替代一次性矿物滤芯的部分作用，成本更低。
- 给加湿器加装外置净水方案：例如厨房端的简易滤水壶/龙头过滤器后再加水，比专用加湿器滤芯更通用、购买门槛更低。
- 改用蒸发式加湿器：这类设备对矿物沉积和白粉更不敏感，往往可以减少甚至取消对“去矿物滤芯/滤芯芯体”的依赖。
- 改用超声波加湿器的低成本替代耗材管理：直接减少使用频率、缩短运行时长，并配合定期倒空与擦洗，常比长期买滤芯更省钱。
- 采用加湿器清洁珠/清洁球或抑菌铜片等通用耗材：通常比品牌专用滤芯更便宜、兼容性更广，适合先做低成本替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近/进入价格战区，而且新品牌成功率太低。 过去一年里，新品牌新品盈利率只有22.22%，新品牌新品亏损率高达77.78%；整体可判断利润的产品里，盈利占比也只有25.56%。更关键的是，月度数据在2025年后明显恶化，2025年还能看到8个新品牌盈利、19个新品牌亏损，但到2026年几乎只剩亏损新品牌在持续冒出，说明市场正在从“还有机会”转向“快速拥挤”。
证据很直接：老品牌靠资源和品牌力仍能做出高利润，新品牌只有极少数真正可复制的成功样本，而且都不是靠硬碰硬。 典型大品牌是 Levoit：B0DKTBTQ47 价格15.77美元，利润率26.53%，月销1000、月收入157.7万美元；B09ZY9N6PD 价格15.71美元，利润率30.9%，月销1000、月收入157.1万美元。它们的共同点是老品牌、强兼容性、稳定耗材复购，用户基数大。真正能给小品牌参考的只有少数新品牌成功案例：VERIVOXIA 的 B0FNQK6FK5 价格19.43美元，利润率24.64%，月销50、月收入9.715万美元；B0FNQV4DMK 价格13.29美元，利润率18.66%，月销50、月收入6.645万美元。它们能活下来，是因为做的是“旧ASIN延伸+明确功能差异”，不是单纯低价复制。反面例子更典型：Meinuo 的 B0GV138NFL 价格9.99美元，利润率-0.55%，只有2条评价，直接失败；Crane 的 B000V4HNYG、Gazeer 的 B0F52Y61L4、SOMEWAYTOP 的 B0FH1P4G2N 都是“功能普通、差异不强、竞争太挤”而亏损。
Least investment in new productsNew products with Highest revenueMost investment in new productsVERIVOXIA
Recent Monthly Revenue (USD):$971.50(50pcs/month)B0FNQK6FK5 (4.1/5 (113 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$664.50(50pcs/month)B0FNQV4DMK (4.1/5 (112 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsLevoit
Recent Monthly Revenue (USD):$15,770.00(1000pcs/month)B0DKTBTQ47 (4.3/5 (262 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$15,710.00(1000pcs/month)B09ZY9N6PD (4.7/5 (6551 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$14,990.00(1000pcs/month)B09X9PLMYC (4.5/5 (942 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsMeinuo
Recent Monthly Revenue (USD):-(-)B0GV138NFL (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 鱼形外观很醒目，和常见滤芯差异大
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- 通用投放式设计，适合多数加湿器水箱
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- 主打去白粉、除水垢和异味，功能直观
B0FZ8JMNK9 (4.3/5 (51 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 三件装定制盒装，品牌感强，画面更易吸引点击
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- 专用DREO 774S，和通用耗材差异明显
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- 三重过滤+App提醒，智能感更强，利于购买
B0FLYJ99NB (4.6/5 (42 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入，属于明显的价格战高风险市场，不建议小品牌继续推进；大品牌也只有在带着强品牌和较重投入时才可能勉强切入。 新品利润并不稀缺，但真正能稳定赚钱的空间很窄，而且新品牌的成功里已经混入了明显的老品牌和强营销玩家，普通小卖家很难靠正常打法赢。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09ZY9N6PDLevoit2022-05-16Yes$15.711000pcs$15710.030.9%$4854.39B09X9PLMYCLevoit2022-04-25Yes$14.991000pcs$14990.030.56%$4580.95B0DKTBTQ47Levoit2024-10-24Yes$15.771000pcs$15770.026.53%$4183.79
B01C5UCWIAAennon2016-02-24Yes$22.34200pcs$4468.028.68%$1281.43
B0F295JD37ADDFRESH2025-03-24Yes$12.5300pcs$3750.016.53%$619.88
B0FJCP3MH7ShufudeJa2025-07-22Yes$11.53300pcs$3459.010.14%$350.75
B0002AHW0YProtec2023-07-25Yes$10.72200pcs$2144.014.98%$321.18
B08R8GMRD3APPLIANCEMATES2021-04-02Yes$10.7200pcs$2140.014.57%$311.8B0DFQ7JRGGDREO2024-10-28Yes$19.9950pcs$999.530.03%$300.15B0FLYJ99NBDREO2025-09-10Yes$19.9350pcs$996.529.42%$293.18
B01LYD1V6KAir Innovations2016-06-20Yes$18.9150pcs$945.527.88%$263.61
B0FM2ZPYFHDREO2025-09-13Yes$20.050pcs$1000.025.71%$257.1B0FNQK6FK5VERIVOXIA2025-08-26Yes$19.4350pcs$971.524.64%$239.38B0FZ8JMNK9Zouhwaso2025-11-10Yes$17.2650pcs$863.018.86%$162.77
B0FF9NBP3GSOMEWAYTOP2025-08-05Yes$13.9350pcs$696.520.93%$145.78
B0DFH4N6PZADDFRESH2024-08-28Yes$13.8150pcs$690.518.15%$125.33B0FNQV4DMKVERIVOXIA2025-08-26Yes$13.2950pcs$664.518.66%$124.0
B0DSZS8VNSBoxing2025-01-14Yes$12.9950pcs$649.518.46%$119.9
B0DHG71DZQADDFRESH2024-09-19Yes$12.450pcs$620.015.94%$98.83
B0G4WYZH9XHWEIUA2025-12-03Yes$13.6450pcs$682.014.03%$95.69Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FLYJ99NBDREO2025-09-10Yes$19.9350pcs$996.529.42%$293.18B0FM2ZPYFHDREO2025-09-13Yes$20.050pcs$1000.025.71%$257.1B0FNQK6FK5VERIVOXIA2025-08-26Yes$19.4350pcs$971.524.64%$239.38B0FZ8JMNK9Zouhwaso2025-11-10Yes$17.2650pcs$863.018.86%$162.77B0FF9NBP3GSOMEWAYTOP2025-08-05Yes$13.9350pcs$696.520.93%$145.78B0FNQV4DMKVERIVOXIA2025-08-26Yes$13.2950pcs$664.518.66%$124.0B0G4WYZH9XHWEIUA2025-12-03Yes$13.6450pcs$682.014.03%$95.69
B0FT2JMXX8Raipoment2025-11-22Yes$11.9950pcs$599.513.44%$80.58#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有22.22%，失败率高达77.78%，而且近一年新品发布明显集中在2025年后段，随后迅速放大到2026年大量失败，已经是竞争升温、利润被挤压的信号。 但它还没到你们规则里那种“30个以上新品牌涌入”的彻底过热阈值，所以不是满盘皆输式的绝对拥挤；真正的问题是，新品大多靠低价和老款兼容吃饭，容易被大品牌和成熟卖家压缩利润。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
VERIVOXIASOMEWAYTOPZouhwasoDREOHWEIUARaipomentNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Other#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入过度拥挤和价格战高风险区。 近一年新品牌新上架里只有22.22%成功、77.78%失败；最近月份里失败数量持续抬头，而2026年新品牌仍在继续进入，但几乎全部是亏损或未起量，说明竞争在加剧而不是变好。
证据很直接：新品牌里真正能跑通的只有少数，且大量是靠老品牌/强品牌逻辑。 新品牌成功样本里，VERIVOXIA占了2个盈利款，占新品牌盈利样本的33.33%，SOMEWAYTOP、Zouhwaso、HWEIUA、Raipoment各只有1个；但同一批新品牌失败样本里，21个全部落入“其他”，说明成功非常分散、失败面极广。更关键的是，2026年新品牌Meinuo的新品B0GV138NFL直接亏损，利润率-0.55%，2条评论、无销售验证，说明小品牌想靠普通新品切入几乎没有空间。相反，老品牌DREO的B0FLYJ99NB是29.4%利润率、42条评论、首3个月平均116件、早期投入约5056.08美元；Levoit的B0DKTBTQ47、B09ZY9N6PD分别是26.53%和30.9%利润率，但分别有262和6551条评论，明显是强品牌资产和长期积累，不是小商家可复制的入场样本。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 3 1 4 4 0 0 15 2026 0 0 0 0 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 2 2025/8 0 1 0 1 2 0 0 2 2025/9 0 0 0 0 2 0 0 1 2025/10 0 2 0 0 0 0 0 1 2025/11 0 0 0 2 0 0 0 2 2025/12 0 0 1 1 0 0 0 7 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Nispira K14-3W Filter Cartridige Replacement for Humidifier | Protec DynaFilter Dynamist Kaz Health CoolMist V400, V420, V425, CVS 4100, 3 Packs
This listing is deemed profitablePrice (USD)$10.99Released TypeOld Release (2020-05-12)Brand is an old entry in this marketSize and Weight11.0 x 8.0 x 5.2 cm, 50.00gProfitable Factors
Based on old ASINDesign & Appearance
白色框体搭配黑色滤网格栅，外观为常见通用替换滤芯设计Key Buying Motive
兼容多款老款加湿器型号，属于替换耗材型刚需产品Target Customers
使用Protec、Kaz、Vicks、CVS等老款加湿器、需要按期更换滤芯的存量用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$549.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.94% / 12.84%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.56% / 9.46%Peak / Non PeakSales & BSR Performance
SOMEWAYTOPB0FF9NBP3G (4.2/5 (1118 Reviews))12-Pack Demineralization Cartridge for Humidifier Compatible with HoMedics Total-Comfort Ultrasonic Humidifier Demineralizer Tablets Filter Replacement for Water Decalcification, Remove Odor
This listing is deemed profitablePrice (USD)$13.93Released TypeNew Release (2025-08-05)Brand is a new entry in this marketSize and Weight12.0 x 9.1 x 5.4 cm, 109.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
通用小型椭圆卡匣造型，属于市场常见公共设计Key Buying Motive
12枚装高周转替换，主打去除水中矿物质、减少白粉和异味Target Customers
使用霍尼韦尔/美的等同类超声波加湿器、且处于硬水地区需要频繁更换耗材的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$696.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.34% / 20.93%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight14.53% / 17.12%Peak / Non PeakSales & BSR Performance
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