- Benchmark ASINB0GHR7Y123
- MarketplaceUS
- Category ID2619525011
- Analyzed Products
- Keywordwasher door lock, washing machine door latch
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
不建议进入，这个市场已经是明显的价格战高压区，不适合大品牌也不适合小卖家。 现有样本里，新品牌只有3个，真正有结果的新上架只有4个，其中新上架盈利率50%，但这只是4个样本里的2个成功，样本太小，不能当成可复制机会；更关键的是，失败样本已经显示出同质化严重、低价挤压明显，市场不是在打开，而是在收紧。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进场的市场：表面上有少数高利润样本，但整体已经明显偏向价格战，且新增品牌里只有约33.33%能跑通，新品牌失败率约66.67%。 用户预算50万人民币，足够覆盖单个ASIN的前期铺货、物流和基础投放，但不足以让你在这个类目里用“试错”方式反复烧钱；更关键的是，这里出现了明显的老品牌与新品牌混战，且新品成功并没有稳定复制性。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?25.00%New listing success rate (old brands):0.00%New listing success rate (new brands):66.67%Which new brands have these successful new listings?Alternatives- 洗衣机门锁/门扣的通用兼容件（按OEM型号匹配的第三方替代件）：通常比原厂件更便宜，且Amazon上现货多，适合预算敏感用户。
- 二手拆机件（eBay、当地维修拆件店或回收件）：价格往往最低，适合只想临时恢复使用、对外观和寿命要求不高的用户。
- 本地维修店配件采购+上门更换：虽然总价可能更高，但对不想自行确认型号的用户更省心；在部分情况下，维修店能直接从库存拿到更易买到的替代锁扣组件。
- 整套门锁/锁扣组件的‘维修包’或‘组合套装’：如果原本只考虑单一门锁件，改买包含锁体+锁扣/strike的套装有时单价不高很多，但可减少二次下单风险和兼容性问题。
- 延保/维修服务替代方案：对于老旧洗衣机，用户可选择直接购买服务而不是配件，尤其在门锁故障不易确认时，这比反复试错买错零件更省时间。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：样本里已经出现明显的价格战/高竞争信号，且新品牌成功率并不稳定。 现有数据里，新品牌里能跑通的只有少数，真正可复制的低门槛成功案例非常少；如果你要做，必须按“强资源品牌”或“成熟配件品牌”去打，不适合普通小卖家直接切入。
证据很直接。 这个类目样本总收入约为31,328.5美元，但盈利产品只集中在少数成熟ASIN上；BigHead（新品牌）只有1个盈利产品B0FVL1K13S，月销200、月收入4,598美元、利润率29.8%，早期投入约3,311.59美元，其中广告约844.79美元，虽然看起来能跑通，但它的样本太小，且属于新品牌里少见的成功点，不代表普遍可复制。KOLEOLL（老品牌）ASIN B0D1VJYPK9 月销300、月收入6,300美元、利润率32.3%，早期投入约2,910.60美元，说明老品牌仍然靠资源和积累占优；这不是小卖家应模仿的起点。反面例子更关键：Replizo 的 B0GHR7Y123 虽然标价21.12美元、表面利润率25.4%，但实际是非盈利且滞销，月销只有50、近乎没有有效市场验证，品牌成功率0%，这类新品很容易被高估。新品牌新上架产品的盈利率只有66.67%，而新品牌新上架失败率也有33.33%；老品牌新上架盈利率为0%，失败率100%。这说明新机会并不宽，竞争已经偏硬，不是“随便上一个ASIN就能赚”的市场。
结论：不建议推进。 如果一定要抄作业，只能看两类：BigHead 的 B0FVL1K13S，重点学它的配件兼容定位、白帽推广、22.99美元价格带和较高利润结构；KOLEOLL 的 B0D1VJYPK9，重点学它的OEM兼容、118条评论、4.7星和稳定300月销。但对小卖家来说，真正该学的是不要做 Replizo 这种“高表面利润、低销量、最终跑不动”的新品。
Most investment in new productsNew products with Highest revenueLeast investment in new productsBigHead
Recent Monthly Revenue (USD):$4,598.00(200pcs/month)B0FVL1K13S (4.4/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsKOLEOLL
Recent Monthly Revenue (USD):$6,300.00(300pcs/month)B0D1VJYPK9 (4.7/5 (118 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsReplizo
Recent Monthly Revenue (USD):$1,056.00(50pcs/month)B0GHR7Y123 (5/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 套件式门锁+门扣组合，视觉上比单件更完整
- |
- 黑白双色块状外观，图片辨识度高
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- 面向LG/Kenmore前开门洗衣机维修用户，需求明确
B0FVL1K13S (4.4/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 单独门锁挂钩，和整套门锁件差异最大
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- 金属细长件外观极简，和其它大体积锁体很不同
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- 低价单件替换，适合已知型号的精准维修
B0B4FWWXLX (4.6/5 (79 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：它已经进入低利润、强同质化的挤压区，新品牌想靠正常打法切入，成功率很低。 现有数据里，已识别利润的产品只有42.86%是盈利的，而且盈利主力集中在20%~40%利润带，几乎没有高于40%的健康高毛利空间；新品牌这边只看到4个可判断新产品，其中2个盈利、1个亏损、1个仍不确定，表面是50%，但样本太小，不能当成可复制机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D1VJYPK9KOLEOLL2024-04-16Yes$21.0300pcs$6300.032.32%$2036.16B0FVL1K13SBigHead2025-10-10Yes$22.99200pcs$4598.029.75%$1367.91
B0DCNP5VY4Cykemo2024-08-24Yes$23.89100pcs$2389.033.49%$800.08
B0BBFTPGFZTechecook2022-08-22Yes$23.99100pcs$2399.030.67%$735.78
B09XM2W8L8Techecook2022-04-11Yes$21.72100pcs$2172.032.95%$715.68
B0859CMRP6Beaquicy2020-02-27Yes$22.11100pcs$2211.026.63%$588.79
B0FZJWQZK7Pulluty2025-11-04Yes$25.9950pcs$1299.531.27%$406.36
B09XM7VZ6LUPTTHOW2022-04-11Yes$15.89100pcs$1589.020.85%$331.31
B0C3TJDH86ATEEfaee2023-04-28Yes$12.49100pcs$1249.026.28%$328.24B0B4FWWXLXTUAIC2022-06-18Yes$11.9875pcs$898.525.18%$226.25
B09Q88JY4Qfolosem2022-01-12Yes$9.99100pcs$999.013.24%$132.27
B09XLZ1Q48Techecook2022-04-11Yes$9.69100pcs$969.012.06%$116.87Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FVL1K13SBigHead2025-10-10Yes$22.99200pcs$4598.029.75%$1367.91B0FZJWQZK7Pulluty2025-11-04Yes$25.9950pcs$1299.531.27%$406.36#New Product Success Rates
Listing结论很直接：这个市场不该进入。 新品牌/新品看起来有少数成功案例，但失败与成功几乎对半，且老品牌新品成功率为0%，说明这里已经是强竞争、强比价的维修件市场，新进者想稳定赚钱非常难。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
BigHeadPullutyNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
DAIYAWEIDXReplizo#Success Rate by Entry Time
Listing这个市场不值得进入，尤其是小品牌；它已经出现明显的价格战和过度拥挤信号。 近期开新品牌的成功主要只出现在少数旧款替换件里，真正的新品牌成功率只有66.67%，但样本只有3个；同时最近新进品牌里已有失败案例，说明门槛在快速抬高，不是一个适合盲目切入的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 1 0 1 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 1 0 0 0 2025/11 0 0 0 0 0 1 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases134937300 Washer Striker Assembly Replacement for Electrolux Frigidaire Washing Machine – Door Strike Latch Replaces 1483065, AP4365553, AH2345126, PS2345126, EAP2345126, 7134937300
This listing is deemed profitablePrice (USD)$9.99Released TypeOld Release (2022-01-12)Brand is an old entry in this marketSize and Weight6.5 x 4.3 x 2.5 cm, 41.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
金属+ABS的常规门扣结构，外观为标准替换件造型Key Buying Motive
主打134937300原厂替换，直接对应Electrolux/Frigidaire常见故障件，安装门槛低Target Customers
面向需要快速自行维修西门子式前装洗衣机门扣故障的家用用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$999.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.72% / 13.24%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight8.72% / 11.25%Peak / Non PeakSales & BSR Performance
TechecookB09XLZ1Q48 (4.7/5 (136 Reviews))134937300 Washer Striker Assembly by Techecook - Fit for Electrolux Frigidaire Washing Machine - Washer Door Strike Latch Replaces AP4365553, 1483065, AH2345126, PS2345126, EAP2345126
This listing is deemed profitablePrice (USD)$9.69Released TypeOld Release (2022-04-11)Brand is an old entry in this marketSize and Weight6.5 x 5.0 x 2.3 cm, 41.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
金属+ABS的通用门扣/门撞块结构，外观为常见黑银配色，属于公开市场标准件样式Key Buying Motive
低价易替换，适合洗衣机门锁失效后的快速DIY维修, 直接替换原厂件号，解决无法启动、门无法闭合/锁止等常见故障Target Customers
面向Electrolux/Frigidaire洗衣机用户的低成本维修需求，尤其是门锁撞块损坏后的即时替换场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$969.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.46% / 12.06%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.40% / 10.01%Peak / Non PeakSales & BSR Performance
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