
结论很直接:这个市场不值得进入。 新品牌新上架样本成功率是0%,12个新发布里没有任何一个跑出可验证盈利,且近两年新增品牌持续进场但结果几乎全是亏损,说明这里不是机会窗口,而是已经进入高压价格战区。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这不是一个适合现在进入的市场,用户预算500,000 CNY也不够。 市场已经明显偏向低成功率、低利润和新品牌失败区;按当前数据看,不管是大品牌还是小商家,都没有足够好的胜率,不建议继续投入。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,已经接近价格战/饱和状态,新品牌几乎没有成功空间。数据里新品牌一共只有6个,但新增产品12个里,已确认“可盈利且有稳定销量”的新发布为0%,而且新品牌代表样本 MOSENVKA 的新上架 ASIN B0GRTGK7B6 直接亏损,利润率-7.73%,销量还没起来;这说明对小卖家来说不是“能不能做”,而是“做进去大概率也卖不动”。
这个市场不适合进入,结论很明确:新产品几乎全线亏损,已经进入高风险价格战区,而且对新卖家尤其不友好。 目前新上架产品盈利率为0%,已识别到的新品牌新产品盈利率也是0%,这不是“少数失败”,而是市场现实:连看得见盈利数据的样本里,也没有新品牌跑出来的正例。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DSJ7FX4M | CAMOLO GEEK | 2025-01-08 | Yes | $24.41 | 200pcs | $4882.0 | 33.2% | $1620.83 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FNRC25PW | FEUNLEM | 2025-08-26 | No | $7.17 | 50pcs | $358.5 | -7.73% | $-27.71 |
![]() | B0GRTGK7B6 | MOSENVKA | 2026-03-09 | No | $28.12 | -pcs | $- | 32.21% | $- |
![]() | B0FWRLS9YV | VRIG | 2025-10-17 | No | $18.18 | -pcs | $- | 32.87% | $- |
![]() | B0FVSGRKDJ | NEEWER | 2025-10-11 | No | $33.26 | -pcs | $- | 18.79% | $- |
![]() | B0GXYP7MN3 | NEEWER | 2026-04-21 | No | $38.99 | -pcs | $- | 29.61% | $- |
B0FZV43V94 | NEEWER | 2025-11-05 | No | $24.99 | -pcs | $- | 27.99% | $- | |
![]() | B0GSTGBRV4 | SnowTing | 2026-03-17 | No | $11.82 | -pcs | $- | 15.14% | $- |
![]() | B0GGY95JCB | KtanKros | 2026-01-25 | No | $23.99 | -pcs | $- | 31.3% | $- |
![]() | B0G7V9VKCD | NEEWER | 2025-12-17 | No | $30.71 | -pcs | $- | 33.87% | $- |
![]() | B0H1MRL2XT | Mionondi | 2026-05-13 | No | $27.25 | -pcs | $- | 16.3% | $- |
![]() | B0GVHH54D7 | NEEWER | 2026-03-31 | No | $40.58 | -pcs | $- | 37.08% | $- |
![]() | B0GHTNKWVQ | NEEWER | 2026-01-21 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入:新品牌成功率为0%,新上架产品100%都不赚钱,整体已经进入高风险价格战/饱和状态。 对新卖家来说,这不是“能不能做”的问题,而是“进去后大概率会亏”的问题;大品牌也只能靠更重的投入去硬碰,普通小卖家不应推进。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场现在不适合进入,已经明显是高风险的价格战区,而且新品牌几乎没有成功样本。 最近新增新品全部是非盈利,且新品牌新品成功率是0%;更糟的是,2025到2026年仍在持续冒出新品牌,但这些新进入者基本都在亏,说明竞争不是在变容易,而是在继续恶化。
证据很直接:近两年的新品牌新品表现是0%盈利、100%非盈利,而市场整体可识别盈利产品只有6.25%。时间上看,2025年开始出现新品牌集中入场,2025年有至少4个新品牌相关失败样本,2026年又继续出现5个新品牌失败样本,说明不是需求空白,而是持续有新人被卷进来。价格层面也不乐观:像 MOSENVKA / B0GRTGK7B6,售价约$28.12,利润率32.2%看起来不低,但无有效销量、毛利无法转化成结果;FEUNLEM / B0FNRC25PW 售价约$7.17,利润率-7.73%,已经直接亏损。更关键的是,旧品牌也没有给出可复制的轻量成功路径:CAMOLO GEEK / B0DSJ7FX4M 虽然做到33.2%利润率和200/月销量,但它是老品牌,不是小商家可直接照抄的案例;而新品牌这边没有任何真正的正向样本。用户预算500000 CNY看起来足够做单个ASIN的起步,但在这个市场里,预算不是问题,问题是进入后大概率会被拉进低利润、低转化、低成功率的竞争。
结论很明确:不要进。 大品牌如果硬要试,必须把它当成重投入、强品牌、强内容、强供应链的项目;小商家更不适合,因为没有看到任何真实可复制的“<300评论”的新品牌成功案例,反而看到的是持续失败和疑似靠营销堆出来的竞争压力。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |