- Benchmark ASINB0FLYJ99NB
- MarketplaceUS
- Category ID9425857011
- Analyzed Products
- Keywordhumidifier filter, evaporative humidifier filter
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：已经是高风险价格战区，不适合小商家，也不适合大品牌盲目切入。 证据很直接：新品牌有17个、近一年新上架品牌持续增加，但新产品盈利率只有7.89%，新品牌新上架盈利率也只有11.54%，都低于你要求的安全线；而且最近月份几乎全是亏损或未跑通，说明竞争不是在变好，而是在变差。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 现在不是“还能不能做”的问题，而是已经进入了高风险价格战区，且新品牌成功率太低；你的50万人民币预算可以勉强覆盖单个ASIN的前期启动，但不足以把你从这个市场的结构性劣势里拉出来。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?31.57%New listing success rate (old brands):0.00%New listing success rate (new brands):11.54%Which new brands have these successful new listings?Potential certificate expensesFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 使用蒸馏水或纯净水，直接减少白粉和水垢，通常比持续更换滤芯更便宜、也更省事。
- 改用非蒸发式/超声波加热外置净化方案时，先做水质预处理：比如便携式桌面净水壶/滤水壶后再加湿，成本低、购买容易。
- 如果目标是降低空气干燥而不是特定依赖蒸发式滤芯，可改用小型风扇式空气循环器配合室内晾水/加湿托盘，维护更简单。
- 对于只想减少白尘和异味的人，使用除矿物质的加湿器清洁添加剂或水箱抑菌片，往往比买专用滤芯更容易买到、操作更直观。
- 在已拥有设备的前提下，直接定期除垢并手动清洗水箱/雾化片，是替代滤芯的低成本方案，虽然效果不如专用滤芯稳定。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近/进入价格战高风险区：整体可盈利产品只有13.75%，新上架可盈利率只有7.89%，低于10%的高风险线；而且近几个月新品牌和新链接持续涌入，但盈利面没有同步改善，说明竞争在加剧。对大品牌来说，只有靠更重的投放和供应链优势才勉强有机会；对小商家来说，这个盘子不友好，除非能做到明显差异化，否则不建议做。
New products with Highest revenueSOMEWAYTOP
Recent Monthly Revenue (USD):$696.50(50pcs/month)B0FF9NBP3G (4.2/5 (1118 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsLevoit
Recent Monthly Revenue (USD):$15,710.00(1000pcs/month)B09ZY9N6PD (4.7/5 (6551 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$14,990.00(1000pcs/month)B09X9PLMYC (4.5/5 (942 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productszhujude
Recent Monthly Revenue (USD):-(-)B0G5G1VLD3 (4/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 专用卡匣结构，和通用滤芯外形差异大
- |
- 三枚装独立灰白卡匣，视觉辨识度高
- |
- 面向DREO 774S老用户，购买意图明确
B0FLYJ99NB (4.6/5 (42 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 12只装蓝色胶囊外观，和常见滤芯差别明显
- |
- 大包装补充装形态，适合高频替换用户
- |
- 兼顾除矿物和去异味，卖点更直观
B0FF9NBP3G (4.2/5 (1118 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论是直接不做。 核心原因很明确：新产品盈利率只有7.89%，远低于可接受线；而且新品牌里能赚钱的几乎都不是干净的小商家，更多是靠品牌力、老品承接或激进打法在硬撑。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09ZY9N6PDLevoit2022-05-16Yes$15.711000pcs$15710.030.9%$4854.39B09X9PLMYCLevoit2022-04-25Yes$14.991000pcs$14990.030.56%$4580.95
B01C5UCWIAAennon2016-02-24Yes$22.34200pcs$4468.028.68%$1281.43
B08R8GMRD3APPLIANCEMATES2021-04-02Yes$10.7200pcs$2140.014.57%$311.8B0FLYJ99NBDREO2025-09-10Yes$19.9350pcs$996.529.42%$293.18
B01LYD1V6KAir Innovations2016-06-20Yes$18.9150pcs$945.527.88%$263.61B0FF9NBP3GSOMEWAYTOP2025-08-05Yes$13.9350pcs$696.520.93%$145.78
B0DSZS8VNSBoxing2025-01-14Yes$12.9950pcs$649.518.46%$119.9
B0G4WYZH9XHWEIUA2025-12-03Yes$13.6450pcs$682.014.03%$95.69
B00CBZ38TWPureGuardian2013-04-12Yes$12.7450pcs$637.012.17%$77.53
B0C1XXJFNJNispira2020-05-12Yes$10.9950pcs$549.512.84%$70.56Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FLYJ99NBDREO2025-09-10Yes$19.9350pcs$996.529.42%$293.18B0FF9NBP3GSOMEWAYTOP2025-08-05Yes$13.9350pcs$696.520.93%$145.78B0G4WYZH9XHWEIUA2025-12-03Yes$13.6450pcs$682.014.03%$95.69#New Product Success Rates
Listing这个市场不值得进入，已经进入明显的饱和/价格战区。 新品成功率只有8.11%，新品牌新品成功率也只有11.54%，而旧品牌新品成功率为0%；这说明大多数新进入者都在亏损，真正能跑通的只是少数靠低价、旧款改造或强品牌力支撑的产品。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SOMEWAYTOPHWEIUADREONonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HareberyOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向拥挤和价格战。 近一年新品牌入场已经从早期几乎没有，快速堆到最近统计里至少 18 个新品牌相关新上架，其中 2025 年 23 个新产品里只有 3 个盈利，2026 年又有 11 个新产品几乎全是亏损，说明竞争不是在变好，而是在变难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 3 1 1 2 0 0 18 2026 0 0 0 0 0 0 0 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 2 2025/8 0 1 0 0 1 0 0 3 2025/9 1 0 0 0 1 0 0 2 2025/10 0 2 0 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 1 1 0 0 0 6 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAennon - Ultrasonic Universal Humidifier Filter Replacements for Home, Cool Mist Demineralisation Cartridges, Ceramic Stone Material, 500 Hours, 3 Pack
This listing is deemed profitablePrice (USD)$22.34Released TypeOld Release (2016-02-24)Brand is an old entry in this marketSize and Weight17.1 x 10.4 x 6.8 cm, 222.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
通用圆柱式替换滤芯，外观为常见公开市场设计Key Buying Motive
标称可持续约500小时，属于较长寿命的通用型去矿化滤芯Target Customers
面向已有加湿器用户的通用替换耗材需求，尤其是希望减少白粉、异味并维持雾化效果的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,468.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight26.50% / 28.68%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight21.66% / 23.84%Peak / Non PeakSales & BSR Performance
SOMEWAYTOPB0FF9NBP3G (4.2/5 (1118 Reviews))12-Pack Demineralization Cartridge for Humidifier Compatible with HoMedics Total-Comfort Ultrasonic Humidifier Demineralizer Tablets Filter Replacement for Water Decalcification, Remove Odor
This listing is deemed profitablePrice (USD)$13.93Released TypeNew Release (2025-08-05)Brand is a new entry in this marketSize and Weight12.0 x 9.1 x 5.4 cm, 109.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
蓝色外观在同类去矿物滤芯里较显眼，辨识度比白色/灰色常规款更强, 12只装胶囊/圆柱式去矿物滤芯，强调大包装补充装形态，适合高频替换Key Buying Motive
含活性炭+阳离子树脂，兼顾除矿物与去异味；并主打适配多型号霍尼韦尔/通用加湿器Target Customers
适合需要高频更换滤芯、且希望以低单次成本长期维护加湿器的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$696.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.34% / 20.93%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight14.53% / 17.12%Peak / Non PeakSales & BSR Performance
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