- Benchmark ASINB0FKGN1VSQ
- MarketplaceUS
- Category ID21550399011
- Analyzed Products
- Keywordcell phone stand, phone holder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌成功样本为0，整体新上架盈利率0%，而且所有已知利润都挤在0%~10%低毛利区，已经是明显的价格战市场。对大品牌和小商家都不友好，硬进只会把钱消耗在低利润和投放上。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：已经明显偏向价格战，而且对小商家和大品牌都不友好。 你能拿出50万人民币，勉强够做单个ASIN的前期入场，但按当前数据看，钱够不代表能赚——新上架产品整体可盈利比例为0%，说明这个赛道不是“有利润机会”，而是“多数人都在亏”。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 手机壳自带镜头边框保护方案：很多用户会直接选带加高镜头圈的手机壳，省去单独贴镜头膜，安装更简单，综合成本也更低。
- 通用软质硅胶/TPU手机壳：比专门的镜头装饰保护件更容易买到，主要通过整体包边减少镜头磕碰，属于更低门槛的替代方案。
- 屏幕保护+谨慎使用习惯：对预算敏感或不想改变外观的用户，可能只买基础屏幕膜并依赖日常收纳、避免和钥匙混放等习惯来降低风险。
- 手机镜头保护壳一体式方案：如果用户本来就打算换壳，可以直接选“全包保护壳”而不是额外加装镜头盖，操作更少、兼容性问题更少。
- 低价通用镜头贴/透明保护片：相较于带装饰金属圈的专用款，普通透明镜头贴更便宜、外观更低调，也更容易接受。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，核心问题是几乎没有可复制的盈利样本，而且已经是明显的价格战/低利润市场。 现有数据里，市场可识别的盈利产品占比是0.00%，新上架产品盈利占比也是0.00%；同时，老品牌 Choiche 的新上架款 B0FKGN1VSQ 只卖到 7.14 美元，利润率仅 7.8%，月销 50 件、月营收 357 美元，属于“能动但不赚钱”的典型，根本不构成健康机会。
Old brand with the most profitable new productsChoiche
Recent Monthly Revenue (USD):-(-)B0DBLB3FD7Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$357.00(50pcs/month)B0FKGN1VSQ (4.5/5 (327 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FKGN1VSQ (4.5/5 (327 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0DBLB3FD7Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已进入价格战/低利润状态，且新产品几乎没有成功样本。 现有数据里，新品可识别盈利率为0%，新发布产品盈利率也是0%；利润分布里，已知利润率的产品全部都落在0%~10%区间，说明不是健康竞争，而是低毛利硬拼。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FKGN1VSQChoiche2025-08-10No$7.1450pcs$357.07.84%$27.99B0DBLB3FD7Choiche2024-07-30No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FKGN1VSQChoiche2025-08-10No$7.1450pcs$357.07.84%$27.99#New Product Success Rates
Listing结论很明确：这个市场不值得进入，且对大品牌和小品牌都不友好。 公开数据里，新产品盈利率是0%，新上架产品盈利率也是0%，说明这里已经进入了明显的价格战/低利润区，当前不是可行的入场窗口。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Choiche#Success Rate by Entry Time
Listing这个市场不值得进入，结论非常明确：已处于价格战高风险区，而且没有任何真实的新品牌成功样本。 目前可见的新入局结果只有1个样本，品牌 Choiche 的 ASIN B0FKGN1VSQ，利润率只有 7.8%，低于可接受的 15% 线；同时市场盈利率为 0.00%，新上架产品盈利率也为 0.00%，说明不是“可选择性差”，而是“基本没跑通”。
证据非常直接：市场节奏在变差，且成功案例几乎全部来自老品牌而不是新品牌。 时间上看，2025 年只有 1 个新发布样本，且是非盈利；2022–2024 没有可用成功样本，2025/8 出现的唯一案例 B0FKGN1VSQ 也只是老品牌 Choiche 的老链接新款，不是新品牌真正从零切入。这个样本月销 50 件、月营收 357 美元，但最新售价只有 5.99 美元，早期投入约 1314.05 美元，其中广告 295.27 美元，说明即便有白帽推广，也只能换来很薄的利润，远不到能支撑长期扩张的程度。品牌层面，Choiche 总计 2 个可见产品，盈利产品 0 个，非盈利产品 2 个，盈利率 0%。
对两类卖家都不友好：大品牌也要重投，小卖家更没有真实可复制的成功路径。 大品牌如果要进场，至少要准备超过当前单品 1314.05 美元的投入，并额外承担研发、品牌和认证成本；但这类投入在这个市场里也未必能换来正利润，因为市场里没有看到多品牌分散成功，反而是单一老品牌在靠旧链接延伸。小卖家这边没有任何 <300 评论/年 的真实成功案例可参考，B0FKGN1VSQ 已有 327 条评论，已超过小卖家可参考范围，更像是“强营销/高曝光”样本，不是小商家成功模板。短结论：不要进入。 对大品牌和小卖家都不是高胜率市场；如果硬进，只会落入低利润、强投放、强竞争的陷阱。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 1 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases