- Benchmark ASINB0D4QHWYYF
- MarketplaceUS
- Category ID21209103011
- Analyzed Products
- Keywordcell phone stand, phone holder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是明显的价格战+饱和市场。 新品牌的真实胜率是0%，全市场新产品盈利率只有8.33%，低于10%的高风险线；同时可盈利产品的利润区间只有0.55%~18.20%，大多数都挤在低利润带，说明你不是在做“增长市场”，而是在和成熟品牌拼极薄利润。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这不是一个适合进入的市场。 你预算 50万 CNY 表面上够做单个 ASIN 的前期启动，但这个类目已经明显价格战化、低利润化，而且新品牌几乎没有成功样本；对大品牌和小商家来说都不值得进。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?41.66%New listing success rate (old brands):20.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 手机背贴式磁吸环/指环支架贴片：比整套手机支架更便宜，直接贴在手机壳上即可同时提供握持和桌面支撑，适合不想额外带支架的人。
- 通用手机挂绳/腕绳基础款：如果用户主要是防摔、防丢，而不是需要桌面支撑，基础挂绳或腕绳通常更低价、安装更简单。
- 手机壳自带支架款：把“支架”功能并入手机壳，一次购买同时解决保护和支撑问题，减少额外配件和安装步骤。
- 车载出风口/磁吸支架：如果使用场景主要在通勤路上，车载支架比随身桌面支架更有刚需，价格通常也不高、使用频率更高。
- 可折叠手机夹/简易手机支架（免安装）：适合只想临时看视频、视频会议的人，折叠式轻支架往往更轻便、收纳更简单。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经明显进入价格战和饱和区。 关键信号很清楚：整体可盈利产品只有12.31%，新上架产品可盈利率只有8.33%，低于10%的高风险线；而最近的新品牌几乎全军覆没，Elderoaki 7个新产品里0个盈利，说明新进入者正在被快速淘汰。
Least investment in new productsNew products with Highest revenueMost investment in new productsElderoaki
Recent Monthly Revenue (USD):-(-)B0GZNKMDS9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GWHGPCQ9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$305.00(50pcs/month)B0GQGMLHS8 (4.4/5 (70 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsGear Beast
Recent Monthly Revenue (USD):$656.25(75pcs/month)B01KYCQDUO (4/5 (36174 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$649.50(50pcs/month)B082TQ42Y8 (4.2/5 (7348 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 配件组合最丰富，带笔夹+钥匙圈，功能差异明显
- |
- 斜挎/颈挂两用，适合通勤旅行人群
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- 外观偏精致，金属感和配件感更强，更容易吸引点击
B0FK9Y7F19 (4.8/5 (15 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 0.3mm超薄金属挂片，外观最轻薄隐形
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- 360°可转动，功能结构和常见织带款差别大
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- 适合想保留原手机壳手感的用户，图像卖点清晰
B0GQGMLHS8 (4.4/5 (70 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新产品里只有8.33%是盈利的，91.67%都在亏损，说明这是明显的价格战环境，而且新进入者几乎没有稳定胜率。对小卖家来说尤其不友好，因为真正能作为参考的“新卖家成功案例”几乎没有，唯一赚钱的新上架样本是 Azrra 的 B0FK9Y7F19，而且它靠的是旧链接延续+功能组合差异，不是纯白手起家型打法。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B082TQ42Y8Gear Beast2019-12-16Yes$12.9950pcs$649.525.95%$168.55
B085QGFVKLDoormoon2020-03-24Yes$11.8250pcs$591.023.41%$138.36
B085QG5KKWDoormoon2020-03-24Yes$11.7550pcs$587.523.23%$136.48B0FK9Y7F19Azrra2025-07-29Yes$13.9950pcs$699.516.56%$115.84B01KYCQDUOGear Beast2016-08-24Yes$8.7575pcs$656.2515.37%$100.87
B0FH2DFJ9XHpmjz2025-07-08Yes$7.99100pcs$799.011.08%$88.53
B083158CBJSHANSHUI2019-12-22Yes$7.99100pcs$799.010.16%$81.18B0D4QHWYYFMoKo2024-05-21Yes$9.9950pcs$499.512.68%$63.34Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FK9Y7F19Azrra2025-07-29Yes$13.9950pcs$699.516.56%$115.84#New Product Success Rates
Listing结论很明确：这个市场不值得进入，属于高竞争、偏价格战的成熟市场。 新品牌几乎没有真正跑出来的样本，成功主要集中在老品牌手里；对小商家来说，合规、低预算打法基本没有胜算，对大品牌来说即使有预算，也只是“能进”，不是“好进”。
证据很直接：新产品成功率只有 8.33%，低于 10% 的高风险线；新品牌样本里 7 个新上架产品全部亏损，成功率 0%。 全市场新产品里 11 个亏损、只有 1 个盈利；盈利的那个来自老品牌 MoKo 的 B0D4QHWYYF，售价 9.99 美元，毛利率 12.7%，月销 50 件，但它是旧款延续，不是新品牌真正的突破。失败端更典型：Elderoaki 的 B0G63HGMZ2、B0GQGSDGCK、B0GD6JSWT1、B0G63R914X 都是新产品且亏损，其中 B0G63HGMZ2 月亏 -83.67 美元、B0GQGSDGCK 月亏 -45.54 美元；Hpmjz 的 B0GZTMCMCV、B0G1WXT1HL 也都没跑起来。市场里老品牌占优很明显：MoKo、Gear Beast、Dutyway、SHANSHUI、Doormoon、Azrra 这些老牌都在吃到盈利样本，说明新进入者要面对的是既有品牌壁垒，不是空白市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AzrraNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HpmjzElderoakiOther#Success Rate by Entry Time
Listing这个市场不适合现在进入，结论是明显偏高风险，而且已经接近价格战区。 近期新品牌几乎没有真正跑出来，7个新品牌新品里盈利率是0%，而且近一年新增里几乎全是亏损或“其他”，说明竞争不是在变轻，而是在变难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 0 1 0 0 0 4 2026 0 0 1 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 1 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 0 2 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 1 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesGear BeastB01KYCQDUO (4/5 (36174 Reviews))Gear Beast Cell Phone Lanyard - Universal Neck Phone Holder w/Card Pocket and Silicone Neck Strap (Black)
This listing is deemed profitablePrice (USD)$8.75Released TypeOld Release (2016-08-24)Brand is an old entry in this marketSize and Weight23.6 x 13.6 x 1.8 cm, 20.00gProfitable Factors
Based on old ASINEstablished brand with longevityLow pricing strategyDesign & Appearance
黑色基础款，颜色本身不具备明显差异化, 通用颈挂式手机绳设计，带卡袋与硅胶颈带，属于常见公开市场款式Key Buying Motive
颈挂+卡袋一体，适合随身携带手机、证件和零钱Target Customers
需要免手持、快速取用手机的人群，如通勤、活动现场和户外轻度使用场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$656.2575 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.07% / 15.37%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.71% / 10.02%Peak / Non PeakSales & BSR Performance
Gear BeastB082TQ42Y8 (4.2/5 (7348 Reviews))Universal Phone Lanyard Holder and Ring Grip, Silicone Cell Phone Lanyard Neck Strap and Phone Ring Holder Stand Compatible with Most Smartphones
This listing is deemed profitablePrice (USD)$12.99Released TypeOld Release (2019-12-16)Brand is an old entry in this marketSize and Weight23.5 x 13.7 x 1.3 cm, 41.00gProfitable Factors
Based on old ASINDesign & Appearance
常规黑色硅胶+通用配色，没有明显独特配色, 颈挂绳+指环支架+卡位一体化的常见公版组合设计Key Buying Motive
同时兼顾防丢挂绳、指环握持和桌面支架三种用途Target Customers
需要随身防丢、频繁刷视频/通话、并希望顺手收纳卡片证件的手机用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$649.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.94% / 25.95%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight21.32% / 23.34%Peak / Non PeakSales & BSR Performance
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