
这个市场不建议进入:它已经明显拥挤,且正在往价格战方向走,新品牌并不少,但真正跑出来的很少。对小商家尤其不友好;大品牌也只能靠差异化和更高投入硬进,普通同质化玩法不成立。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不值得进入,直接判定为高风险,不建议继续。 价格不差、利润率表面看也高,但新品成功率只有25%,失败率高达70%,而且近一年新入场品牌已经出现明显堆积,市场正在往竞争拥挤、快速内卷的方向走。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这不是适合新进入者的市场:新品牌很多,但能跑出来的很少,整体已经明显偏向竞争过热,而不是健康增长。可复制的只是少数高差异化款式;如果你要做同质化产品,基本就是在和老品牌、强营销品牌硬碰硬。
这个市场不适合进入,尤其不适合小品牌;它已经接近价格战状态,而且新进入者里真正能赚钱的太少。 现在看到的是:新品牌里只有少数靠明显差异化活下来,多数新上架产品利润都卡在30%~40%但仍然卖不动,说明不是简单“有利润就能进”,而是已经被强竞争和强品牌挤压。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GV79L2RV | AMAZEAR | 2026-03-28 | Yes | $29.5 | 500pcs | $14750.0 | 36.25% | $5346.88 |
![]() | B0F5VXVTM3 | TELESIN | 2025-04-22 | Yes | $30.1 | 400pcs | $12040.0 | 37.16% | $4474.07 |
![]() | B0FM87FZV6 | TELESIN | 2025-08-13 | Yes | $29.64 | 400pcs | $11856.0 | 36.91% | $4376.05 |
![]() | B0FC1L5LCK | COOAV | 2025-06-05 | Yes | $22.5 | 500pcs | $11250.0 | 31.43% | $3535.88 |
![]() | B0GWMQMHVJ | JOYYE | 2026-04-17 | Yes | $29.99 | 100pcs | $2999.0 | 35.84% | $1074.85 |
![]() | B0H1RMYWFN | AMAZEAR | 2026-05-14 | Yes | $29.55 | 100pcs | $2955.0 | 36.28% | $1072.08 |
![]() | B0CSFTLP2N | KraftGeek | 2024-01-16 | Yes | $36.99 | 50pcs | $1849.5 | 37.07% | $685.61 |
B0GBMY4SXY | Ceroray | 2025-12-21 | Yes | $39.48 | 50pcs | $1974.0 | 32.14% | $634.45 | |
![]() | B0F66YYCTQ | Keledz | 2025-04-24 | Yes | $27.75 | 50pcs | $1387.5 | 35.68% | $495.06 |
![]() | B0FGJLZD3T | KIWIFOTOS | 2025-07-03 | Yes | $23.82 | 50pcs | $1191.0 | 30.01% | $357.42 |
![]() | B0GDXT173Z | AIHOME | 2026-01-18 | Yes | $22.34 | 50pcs | $1117.0 | 31.35% | $350.18 |
![]() | B0DM1M1X7K | KIWIFOTOS | 2024-11-05 | Yes | $21.95 | 50pcs | $1097.5 | 31.57% | $346.49 |
![]() | B0CG8R8H3Z | JJC | 2023-08-22 | Yes | $19.48 | 50pcs | $974.0 | 30.46% | $296.69 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GV79L2RV | AMAZEAR | 2026-03-28 | Yes | $29.5 | 500pcs | $14750.0 | 36.25% | $5346.88 |
![]() | B0FM87FZV6 | TELESIN | 2025-08-13 | Yes | $29.64 | 400pcs | $11856.0 | 36.91% | $4376.05 |
![]() | B0GWMQMHVJ | JOYYE | 2026-04-17 | Yes | $29.99 | 100pcs | $2999.0 | 35.84% | $1074.85 |
![]() | B0H1RMYWFN | AMAZEAR | 2026-05-14 | Yes | $29.55 | 100pcs | $2955.0 | 36.28% | $1072.08 |
B0GBMY4SXY | Ceroray | 2025-12-21 | Yes | $39.48 | 50pcs | $1974.0 | 32.14% | $634.45 | |
![]() | B0GDXT173Z | AIHOME | 2026-01-18 | Yes | $22.34 | 50pcs | $1117.0 | 31.35% | $350.18 |
这个市场不适合进入,已经接近价格战型拥挤市场,新品牌成功率不够高。 新品牌新上架的成功率只有31.25%(5个成功、11个失败),但失败样本里大量是近期开出的新品牌产品,说明不是“机会很多”,而是“很多人在试、但大多数没跑出来”。
从数据看,真正能跑出来的新人并不多:AMAZEAR 作为新品牌有2个盈利产品,B0GV79L2RV 月销500、月利润$5,346.88,利润率36.2%,但它的早期投入就到$10,805.64,而且仅广告就$2,430.19;B0H1RMYWFN 也是同品牌,利润率36.28%,月销100,说明要做出结果,通常需要明显高于你看到的ASIN启动预算,并且要靠差异化功能,而不是普通同款。Ceroray 的 B0GBMY4SXY 也是新品牌盈利样本,售价约39.48,47条评论、月销50,功能上是“手机相机手柄+可拆卸无线快门+自拍灯+三脚架接口”的组合,这类成功点都不是低成本同质化玩法。反过来,失败产品集中在 imgrose、JJC、KIWIFOTOS、TELESIN、NEEWER、ULANZI 等品牌,像 B0GQKVGM8Y、B0FS6BD4B9、B01DNXLLQC、B0H4QQ2M6R、B0FM23RVKC、B0GQDZ312C、B0GNFVTS4R 等都没有形成稳定盈利;老品牌这边更明显,老品牌新产品成功率只有25%,而且成功基本只靠 TELESIN 的 B0FM87FZV6,说明老牌也在被压利润,新人更难靠常规打法突围。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很直接:这个市场已经进入明显的过热和价格战区,不建议新品牌或小商家继续进入。 最近一年新品牌新上架只有5个真正赚钱、11个亏钱,成功率仅31.25%,而全部新发布产品盈利率只有28.57%;更关键的是,2026年新发布里亏钱的多达11个,赚钱只有4个,说明进入难度正在快速上升,越晚进越难做。
证据也很清楚:2025年还能看到少量成功,但2026年明显恶化。 2025年新上架里赚钱的只有 Ceroray 的 B0GBMY4SXY、TELESIN 的 B0FM87FZV6,以及 JJC、KIWIFOTOS、NEEWER 的少数样本;到2026年,赚钱样本虽然有 JOYYE 的 B0GWMQMHVJ、AIHOME 的 B0GDXT173Z、AMAZEAR 的 B0GV79L2RV、B0H1RMYWFN,但亏钱样本扩散到 Kehuitry、imgrose、VRIG Express、ULANZI、Desiontal、PEYAKO、TELESIN 等多个品牌,显示竞争不是集中在少数对手,而是全面压缩利润。另一个危险信号是,市场里多数非盈利新产品利润率落在 10% 以下甚至更差,而你要做一个单 ASIN,前期可见投入参考就要约 3,664.58 美元,且这还不含研发、品牌、认证等长期成本;按 500,000 CNY 的预算看,资金不是问题,问题是回报环境已经很差。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 3 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 12 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |