- Benchmark ASINB0GSZ2FXM3
- MarketplaceUS
- Category ID7073960011
- Analyzed Products
- Keywordphone case, cell phone case
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，对大品牌和小商家都不是机会。 新品几乎没有成功样本，利润被压在低位，已经是明显的价格战市场；继续进入只会把预算烧在投放和试错上。
数据上，市场已经接近失效。 整体可识别盈利产品比例是 0.00%，新品盈利比例也是 0.00%；按进入时间看，2026/1、2026/3、2026/6 的新品全部未盈利，趋势不是变好，而是在恶化。新品牌新品盈利率同样是 0.00%，而且新品牌两款新品 B0GSZ2FXM3、B0H6LJ873M 全部亏损。老品牌方面，casmilee 的 B0B812J9B5 月销 200、月营收约 $200,400，利润率只有 8.27%，已经低于你要求的 15% 可接受线；这说明不是“有生意就能赚钱”，而是要靠更强的价格和投放去抢单，典型的价格战信号。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场。用户预算 50万人民币 够做单个ASIN的前期上架，但不够改变这个赛道的结果：新品盈利率是 0%，整体可判定为价格战/低胜率市场，继续进入风险极高。
证据很直接：当前样本里，INIU 作为新品牌，两个新上架产品都不盈利，B0GSZ2FXM3 定价 $44.99，月销 50、月营收约 $224,950，却仍未跑通；B0H6LJ873M 也是新上架后不盈利。老品牌 casmilee 的 B0B812J9B5 月销 200、月营收约 $200,400，但利润率只有 8.27%，低于你要求的“可接受”15% 线，说明这个市场大概率在低毛利区间竞争。更关键的是，市场中可识别的盈利产品比例和新上架盈利比例都为 0%，而且过去几个月持续出现新上架但都未盈利，趋势不是上升机会，而是持续恶化的竞争信号。**
如果按你的两种进入方式看：大品牌要模仿的样本只能是 INIU 这种高投入新品，但它现在已经验证为亏损，说明即使有品牌力和预算也不代表能赚钱；小商家这边没有任何“真实小商家成功案例”可参考，因为现有可见成功样本里，老品牌不是小商家，新品牌又全部未盈利。更糟的是，casmilee 的 8.27% 利润率已经落入价格战区，想要站稳很可能需要更强促销和更高投放，接近你要警惕的“predatory competitors”打法。结论：不要进入；大品牌和小商家都不应把这里当成正向机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Other major expensesR&DPotential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 直接用手机壳自带支架/背板磁吸片，不额外买磁吸充电宝：适合只想增加握持和随手放置，不需要移动充电的人，成本更低、使用更简单。
- 普通有线充电器 + 短USB-C线：如果主要场景是办公室、家里、车内，便宜很多，充电效率通常也更稳定，不受磁吸对位和发热影响。
- 小容量轻便充电宝（非磁吸、非Qi2）：价格通常更低、可兼容更多机型，出门临时补电更灵活，且不依赖手机背部磁吸配件。
- 充电插头式一体充（插墙即充/AC自带插头的便携充电器）：适合经常住酒店、通勤到固定场所的人，省去单独带充电线和充电头。
- 车载充电器或车充线：对于通勤和导航用户，这是比随身磁吸充电宝更省钱也更稳定的替代方案，使用门槛低。
- 带数据线的普通移动电源收纳包/整理袋：如果用户主要担心的是充电宝和线材收纳，而不是磁吸无线充电体验，这类收纳方案更便宜、更通用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品利润数据几乎全线失真，且最近上新的品牌都在亏损，已经出现明显的价格战/高投放竞争。对大品牌和小商家都不是好市场；小商家尤其不该进，因为要么靠高预算硬砸，要么只能走高风险促销，成功概率很低。
证据很直接：当前可识别的盈利产品比例是0.00%，新上架产品盈利比例也是0.00%；按时间看，2026年3月、6月各有新品进入，但代表性案例都不赚钱。大品牌样板是 INIU B0GSZ2FXM3：售价 $44.99，月销 50，月营收约 $2,249.50，但首期投入约 $3,960.69，广告就占 $889.97，而且是新品牌新品却仍处于非盈利、404条评论，说明这类位置要靠品牌力和持续投放，不是普通入场能轻松复制。小商家样板里，没有真正健康的低评论成功案例；相反，casmilee B0B812J9B5 虽然月销 200、月营收约 $2,004、价格 $10.02，但利润率只有 8.3%，已经落入你定义的价格战危险区，且有 918 条评论，明显更像激进竞争者而不是可复制的小商家成功范例。
Least investment in new productsMost investment in new productsNew products with Highest revenueINIU
Recent Monthly Revenue (USD):-(-)B0H6LJ873MBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,249.50(50pcs/month)B0GSZ2FXM3 (4.6/5 (404 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productscasmilee
Recent Monthly Revenue (USD):-(-)B0D3Q6KR77Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,004.00(200pcs/month)B0B812J9B5 (4.6/5 (918 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 橙色机身很醒目，货架上更抓眼
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- 磁吸快充形态直观，适合想一眼看懂用途的用户
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- 自带可拆线与指示灯，产品图信息量高，点击率更强
B0GSZ2FXM3 (4.6/5 (404 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 黑色EVA硬壳包和充电宝组合图，功能一眼明确
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- 适合外出收纳场景，旅行用户容易产生购买联想
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- 产品图展示内部固定带和网袋，实用感强
B0B812J9B5 (4.6/5 (918 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，属于明显的高风险价格战市场，不管是大品牌还是小商家都不该贸然进场。 你看到的不是健康利润，而是少数品牌靠高投入和强品牌力撑出来的表面利润；对新卖家来说，真正可复制的盈利空间很窄。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0B812J9B5casmilee2022-07-29No$10.02200pcs$2004.08.27%$165.74B0GSZ2FXM3INIU2026-03-27No$44.9950pcs$2249.543.05%$968.41
B09YBCD433CaseSack2022-04-23No$14.86-pcs$-18.53%$-
B0D3D3V1HSMchoi2024-04-29No$10.35-pcs$-5.81%$-B0BJ1HFJXJCaseSack2026-01-15No$--pcs$--%$-B0H6LJ873MINIU2026-06-25No$--pcs$--%$-B0D3Q6KR77casmilee2024-05-09No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GSZ2FXM3INIU2026-03-27No$44.9950pcs$2249.543.05%$968.41B0BJ1HFJXJCaseSack2026-01-15No$--pcs$--%$-B0H6LJ873MINIU2026-06-25No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新产品成功率为0%，新品牌成功率也是0%，而且已经出现明显的价格战/过度拥挤信号。 你面对的不是一个还能靠小预算试错的市场，而是一个几乎只剩老品牌和高投入玩家还能挤进去的低胜率赛道。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CaseSackINIU#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已进入高风险价格战区，且对新品牌和小商家都不友好。 近似可确认的新品利润表现几乎是全军覆没：市场层面可识别的盈利产品占比接近0%，新上架产品盈利率也是0%，最近可见的新品样本里 3 个全部不盈利；按年份看，2026 年出现的新品里也是 3 个全非盈利，说明最近不是变容易了，而是更难了。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases