- Benchmark ASINB0GYK1D24Z
- MarketplaceUS
- Category ID23538328011
- Analyzed Products
- Keywordsensory toy, educational toy
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入高竞争、接近价格战的状态。 新品牌进场虽然看起来不少，但真正跑出利润的只有 5/31，成功率 16.13%，失败率 83.33%；而最近新增的利润区间已经被压到 -6.66%～12.28%，说明不是“再便宜一点就能赢”，而是整体利润被持续挤薄。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经接近价格战/过度拥挤，500,000 CNY 只够做少数入场样本，撑不起长期获胜。 数据上，已确认的新品牌新上架成功率只有16.13%，但失败率高达80.65%；更关键的是，你给的预算虽然明显高于当前新上架推荐预算区间（约11,118–12,703 USD，约合8万–9.1万 CNY），却仍然不够覆盖R&D、品牌和认证等长期成本，而这个市场的新产品利润本身又偏薄，属于高风险入场。
Early sourcing + logistics + marketing budget (USD)$11,118.17 - $12,703.39Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):16.13%Which new brands have these successful new listings?...Alternatives- 普通软橡皮泥/捏捏泥：通常更便宜、玩法更开放，用户可随手捏、拉、搓，适合想要触觉放松但不想买成型玩具的人。
- 指尖陀螺/金属旋转小玩具：价格往往更低，携带方便，适合办公室或课堂里短时分心和手部占用，比大号造型捏捏乐更隐蔽。
- 可重复使用的减压气泡膜/按压垫：成本低、入口门槛低，按压反馈明确，适合只需要“按下—回弹”感受的用户。
- 弹力手指训练环/手部握力圈：比拟物造型玩具更实用，兼具锻炼和减压，适合办公桌场景与手部康复/训练需求。
- 纸质涂色书/成人涂色本：如果用户买这类产品是为了缓解焦虑和转移注意力，涂色本通常更便宜、获取更容易，且有更长时长的专注收益。
- 小型桌面捏压球替代方案中的发泡海绵块：通常更耐用、价格接近但更容易在本地商店买到，适合只追求“反复挤压”手感的人。
- 手机上的冥想/呼吸引导App：如果购买动机是减压而不是玩具本身，App几乎零边际成本，更容易立刻使用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显过热，属于价格战高风险区。新品牌在2026年集中涌入，已有5个新品牌打出盈利款，但同时出现25个新上架亏损款，整体新上架盈利率只有16.13%，市场正在快速走向内卷；更关键的是，低价款大量集中在5%~10%甚至负利润区间，说明不是“做得更便宜就能赢”，而是“越打越薄”。
从大品牌看，The Orb Factory 的 B0DGL6L3R2 是最强对标：售价18.31美元，月销9000件，月收入1647.9万美元，利润率16.21%，靠的是老ASIN延伸、自有品牌势能、外观差异化和功能升级。DASDSA 的 B0GRBWHWGG 也能赚钱，售价10.05美元，月收入7.035万美元，利润率11.94%，但品牌整体只有2个可识别产品，且盈利率只有50%，说明这类新品牌是“单点爆款”，不是稳定可复制模型；相反，Funlinwan 的 B0GVGGNNYK（5.98美元，181评，-12.62%）和 B0GVGCGBXH（10.11美元，182评，9.45%）都没跑通，说明低客单、同质化、靠堆量的打法基本会亏。市场里真正的“小商家成功案例”只剩 fyjous 的 B0GRM54MK9（8.76美元，255评，-5.92%）和 B0GRMKL7V8（5.88美元，277评，-13.62%），但这两个都不是真正可复制的正向样板：一个亏损，一个接近亏损，而且 255/277 这种年评论量已经逼近“疑似激进营销”区间，不能当成健康小商家成功案例。
如果硬要抄作业，只能抄The Orb Factory 的大号奶酪解压玩具：醒目黄色、夸张尺寸、慢回弹、可水洗、成人桌面解压/送礼定位；对应 ASIN 是 B0DGL6L3R2。小商家则应该只参考 LYPMWKMWH 的 B0GXLT4YW4（13.86美元，290评，利润率约12%以上，月销100件）和 GYYDSGS 的 B0H41PVM3R（13.04美元，127评，利润率约10%以上，月收入9,128美元）这类真正低评、靠差异化外观和功能取胜的款，但它们也只是“能活”，不是“轻松赢”。结论很直接：大品牌进场还有机会，但必须重投入、做差异化和品牌势能；小商家不建议进，这个品类已经接近/进入价格战，继续进场大概率先亏后难翻身。
New products with Highest revenueDASDSA
Recent Monthly Revenue (USD):$70,350.00(7000pcs/month)B0GRBWHWGG (3.6/5 (173 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsThe Orb Factory
Recent Monthly Revenue (USD):$164,790.00(9000pcs/month)B0DGL6L3R2 (3.9/5 (469 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsfyjous
Recent Monthly Revenue (USD):$876.00(100pcs/month)B0GRM54MK9 (4/5 (255 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$23,520.00(4000pcs/month)B0GRMKL7V8 (4/5 (277 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Most investment in new productsFunlinwan
Recent Monthly Revenue (USD):-(-)B0GVG7HGSNBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,990.00(500pcs/month)B0GVGGNNYK (4/5 (181 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$9,099.00(900pcs/month)B0GVGCGBXH (4/5 (182 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productslrdecahut
Recent Monthly Revenue (USD):-(-)B0GZPC8SYF (4.4/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$2,646.00(300pcs/month)B0GYD1MXCF (4.2/5 (31 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 整块巨型奶酪造型，视觉冲击最强
- |
- 亮黄色高辨识度，最容易吸引点击
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- 桌面摆件感强，适合送礼和解压
B0DGL6L3R2 (3.9/5 (469 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 仿黄油条外观很少见，差异化强
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- 单一奶油黄配色简洁醒目
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- 更偏成人桌面解压，购买场景明确
B0GXLT4YW4 (4.2/5 (290 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：新品牌已经明显拥挤，且低利润产品占比过高，属于高风险价格战环境。 500000 CNY 的预算表面上足够覆盖单个 ASIN 的早期投入，但这个市场里真正能活下来的不是靠低预算的小卖家，而是能持续砸钱做营销、甚至带点“强推式”打法的品牌。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DGL6L3R2The Orb Factory2024-09-10Yes$18.319000pcs$164790.016.21%$26712.46B0GRBWHWGGDASDSA2026-03-05Yes$10.057000pcs$70350.011.94%$8399.79B0GXLHVD2DLYPMWKMWH2026-04-17Yes$15.14600pcs$9084.023.14%$2102.04B0H41PVM3RGYYDSGS2026-03-26Yes$13.04700pcs$9128.017.04%$1555.42B0GYK1D24ZUDZRL2026-04-25Yes$10.99300pcs$3297.012.11%$399.27B0GXLT4YW4LYPMWKMWH2026-04-17Yes$13.86100pcs$1386.019.03%$263.76Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GRBWHWGGDASDSA2026-03-05Yes$10.057000pcs$70350.011.94%$8399.79B0GXLHVD2DLYPMWKMWH2026-04-17Yes$15.14600pcs$9084.023.14%$2102.04B0H41PVM3RGYYDSGS2026-03-26Yes$13.04700pcs$9128.017.04%$1555.42B0GYK1D24ZUDZRL2026-04-25Yes$10.99300pcs$3297.012.11%$399.27B0GXLT4YW4LYPMWKMWH2026-04-17Yes$13.86100pcs$1386.019.03%$263.76#New Product Success Rates
Listing这个市场不值得进入，已经明显是高竞争、偏价格战的状态。 新品牌真正跑出来的只有少数，整体新产品成功率只有16.67%，而失败率高达83.33%；更关键的是，样本里已经出现多个老品牌强势占位，说明新人不是没机会，而是要付出更高投入才可能活下来。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LYPMWKMWHGYYDSGSDASDSAUDZRLNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
TAKUAOLYPMWKMWHMidouFunlinwanOther#Success Rate by Entry Time
Listing这个市场不值得进入：新品牌已经处在明显的高风险价格战区，最近31个新上架里只有5个真正赚钱，成功率16.13%，而且最近新品利润区间只有-6.66%到12.28%，说明利润被压得很薄。 你手上的预算是500000 CNY，表面上足够覆盖单个新品早期投入，但这个市场的关键问题不是“能不能投”，而是“投进去后极难跑出稳定利润”，尤其最近新增品牌已经达到10个，进入门槛和竞争强度都在上升。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 2 6 6 4 1 0 0 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 2 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 2 1 0 2 0 0 0 4 2026/4 0 0 4 2 1 0 0 1 2026/5 0 1 2 0 0 0 0 4 2026/6 0 2 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesThe Orb FactoryB0DGL6L3R2 (3.9/5 (469 Reviews))ORB Easy Sqweezy Super Cheesy - Squeeze This Big, Fun, Squishy, Slow Rising, Extra Soft Giant Block of Cheese for Stress Relief - Original Sensory / Fidget Novelty Toy and Gift for Kids and Adults
This listing is deemed profitablePrice (USD)$18.31Released TypeOld Release (2024-09-10)Brand is an old entry in this marketSize and Weight13.2 x 12.3 x 12.2 cm, 499.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
明亮的整块奶酪黄配色，视觉辨识度高，和常见小型拟真奶酪挤压玩具相比更醒目。, 超大号整块奶酪造型，尺寸更夸张，作为桌面摆件和解压玩具都更有存在感。Key Buying Motive
自有品牌 Easy Sqweezy 系列，强调超软 TPR、慢回弹、可水洗和高耐用性，兼顾感官触感与长期使用。Target Customers
面向需要桌面解压、感官刺激和送礼场景的儿童与成人，尤其适合办公室、旅行和特殊感官需求人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$164,790.009000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.71% / 16.21%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.55% / 2.94%Peak / Non PeakSales & BSR Performance
Cheese Squishy Cube Block, Squishy Fidget Toys for Adults, Easter Basket Stocking Stuffers, Sensory Stress Ball Squeeze Toys for Stress Relief (Yellow 2.4 in)
This listing is deemed profitablePrice (USD)$10.05Released TypeNew Release (2026-03-05)Brand is a new entry in this marketSize and Weight15.9 x 5.9 x 5.6 cm, 41.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
亮黄色奶酪造型，视觉辨识度强，适合做桌面解压摆件, 方块奶酪+洞洞纹理的拟真外观，和常见果冻球、动物类解压玩具相比更有记忆点Key Buying Motive
主打成人桌面减压与搞笑礼物双场景，兼具解压和整蛊属性Target Customers
更适合办公室白领、成人解压用户、奶酪/食物梗礼物购买者Early Investment
Investment
Monthly Revenue (Recent) (USD)$70,350.007000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.65% / 11.94%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.41% / 7.70%Peak / Non PeakSales & BSR Performance
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