- Benchmark ASINB0BSC3SRFX
- MarketplaceUS
- Category ID11350121011
- Analyzed Products
- Keywordbuilding toys
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，至少对小商家不值得，对大品牌也不是好赛道。 现在只有一个新品牌 Bulls I Tys 作为样本，2 个新上架里 1 个盈利、1 个亏损，表面成功率 50%，但样本太小，不能当成可复制机会；更关键的是，赚钱款只做到 18.08% 利润率，说明这不是宽松赚钱市场，而是靠差异化和投入硬跑出来的单品结果。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场可以低成本切入，但不适合把它当成低风险市场；对大品牌和小商家都不是“值得重仓”的环境。 你现在的预算 500000 CNY 足以覆盖单个ASIN的前期备货、物流和投放，但真正能赚钱的样本非常少，市场里呈现的是“少数成功、其余沉默”的结构，不是宽松增长型机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- Wings of Fire 主题纸质书/合集：比毛绒挂件更便宜，且能直接满足粉丝对角色和故事的需求。
- Wings of Fire 主题贴纸包/徽章/书签：价格更低、赠礼属性强，适合想要“同IP但更轻量”消费的用户。
- 普通龙类小公仔或迷你搪胶玩具：通常更便宜、选择更多，也能满足“龙”这一核心偏好。
- 夹包钥匙扣/毛绒挂饰的通用款：用途接近（可挂书包、钥匙），但不依赖特定IP，购买更容易。
- 二手/开封品的官方周边：通常比全新双装更省钱，适合只想要收藏外观、不强求全新包装的用户。
- DIY 龙主题手工材料包（纸模/拼装卡纸/简易手工套装）：成本更低、互动性更强，适合想要动手而不是买成品的家庭。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：不是机会市场，而是单品驱动、低样本下的高不确定市场，且新品牌样本里一半成功、一半失败，根本不能当作稳定可复制的赛道。 目前能拿到的核心样本只有 Bulls I Tys：一个新品牌同时出现 1 个盈利 ASIN 和 1 个亏损 ASIN，新品盈利率 50%，但这只是 2 个可判断产品，样本太小，不足以证明市场健康；更关键的是，亏损新品已经出现，说明并非“新品牌轻松赚钱”的环境。
Most investment in new productsLeast investment in new productsNew products with Highest revenueBulls I Tys
Recent Monthly Revenue (USD):$4,365.00(300pcs/month)B0BSC3SRFX (4.8/5 (277 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0BSC3SRFX (4.8/5 (277 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0G1CS7MBVBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场现在不值得进，原因很直接：样本里新产品只有2个，盈利和亏损各1个，整体新产品盈利率只有50%，但真正能拿来判断的高利润样本极少；同时目前没有看到足够多的品牌与新入场者，不能证明这是一个可复制的机会。 现有数据更像是“靠单品撑结果”，不是稳定的增量市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BSC3SRFXBulls I Tys2025-08-01Yes$14.55300pcs$4365.018.08%$789.2Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0BSC3SRFXBulls I Tys2025-08-01Yes$14.55300pcs$4365.018.08%$789.2#New Product Success Rates
Listing这个市场不值得进入：不是大盘蓝海，而是一个高度依赖旧款基础上改造、且只有少数赢家能跑出来的窄市场。 目前看到的样本里，只有1个新品牌 Bulls I Tys，2个新上架里1个赚钱、1个亏钱，表面成功率50%，但样本极小，不能代表可复制机会；更关键的是，赚钱款 B0BSC3SRFX 依赖“基于旧ASIN + 功能差异化”，不是纯新品牌轻松切入的打法。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Bulls I TysNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Bulls I Tys#Success Rate by Entry Time
Listing这个市场不值得现在进入。数据只显示出一个新品牌 Bulls I Tys 的两款新产品：一款盈利率 18.1%（ASIN B0BSC3SRFX，月销约300，最近月营收 4365 美元，前三个月平均月销300，早期投入 11699.07 美元），另一款直接亏损（ASIN B0G1CS7MBV）。这不是“可复制的低门槛机会”，而是样本极小、结果一半成功一半失败的高不确定性市场。
从时间信号看，2022-2024 没有可见的新品牌新发布，2025 才出现 1 个盈利、1 个亏损；也就是最近只有 2 个新发布样本，成功率 50%，但绝对样本太少，不能证明市场成熟可进。更关键的是，盈利的那款虽然是真正新品牌的新产品，但它已经用了 11,699 美元级别的早期投入才能跑出 18.1% 利润率，说明这更像是“需要资金、投放和一定品牌打法”的结果，不是小商家轻松能复制的模式。与此同时，市场总体盈利产品占比 50%，新发布盈利占比 50%，并没有出现你定义的那种 15%+ 普遍可接受、且大量新品牌持续成功的健康信号。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 1 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBulls I TysB0BSC3SRFX (4.8/5 (277 Reviews))Wings of Fire - Official Plush Dangler 2-Pack - Glory & Surprise Dragon
This listing is deemed profitablePrice (USD)$14.55Released TypeNew Release (2025-08-01)Brand is a new entry in this marketSize and Weight13.2 x 10.6 x 9.5 cm, 91.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
Glory 采用高饱和度的雨林系多色配色，在同类毛绒挂件里辨识度较高。, 双只装结构中包含“固定角色 + 神秘随机角色”的组合，比普通单只公仔更有收藏和开箱惊喜感。Key Buying Motive
带挂扣的毛绒摆件，兼顾背包挂饰、桌面装饰和收藏展示；同时加入盲盒式神秘搭配，提升复购与送礼属性。Target Customers
面向《Wings of Fire》IP粉丝、角色收集型用户，以及喜欢开箱惊喜和可随身挂载毛绒挂件的儿童/青少年。Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,365.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.58% / 18.08%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.17% / 10.66%Peak / Non PeakSales & BSR Performance