
这个市场不建议进入,已经是明显的过热价格战区。 新品牌数量高达71个,远超30~100+的过饱和警戒;新品牌新品盈利率只有21.62%,但非盈利样本有114个,近8成新品都没赚到钱,说明大多数入场者只能被迫卷低价、卷规格、卷包装,市场不是“能不能做”,而是“谁先被利润挤死”。
证据很直接:新品利润率分布里,能赚钱的新产品只有32个,而123个新品不赚钱;入场时间越往后,赚钱样本并没有明显变好,反而最近持续有大量失败款出现,说明竞争在加速恶化。典型亏损样本里,YHOVID 的 B0F93BXWTS 只有 8.54% 利润,SafeFight 的 B0FR8F19KD 是 -29.14%,Zoomcritter 的 B0FNR2336S 只有 7.93%;而看起来能跑出来的款,几乎都靠“可裁剪长卷 + 低价 + 轻差异化”,比如 KissYee 的 B0GWCX7Q1L 月销 7000、利润率 31.09%,但它的成功并不稳定:同品牌还有 B0FQ9TQ733、B0FV1684HY 失败。对小商家来说,这已经不是正常竞争,而是需要接近掠夺式营销才能勉强进场;对大品牌来说,虽然资金上能扛,但也必须有明确的产品升级、认证、设计差异,否则一样会被压进低毛利。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合现在进入。 不是单纯“有机会”,而是已经进入明显的价格战和挤压期:新品牌一旦进来,亏损/低利润样本占比很高,成功并不稳定;小品牌更不该硬冲,大品牌即使能砸钱,也只能在少数具备认证、差异化和品牌势能的款式里勉强打。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经进入价格战区,且新品牌扎堆,风险很高。 关键不是“有没有机会”,而是大多数新入场都在亏钱:新品牌新上架盈利率只有21.62%,非盈利率高达77.03%;近一年新品牌新上架数量明显抬升,2025年爆发式增加,2026年继续高位运行,说明竞争在加剧而不是收缩。
不建议进入,这个市场已经明显过热,属于高风险价格战市场。 新品里可识别利润率只有20.38%能赚钱,但按已知利润分布看,低于10%的产品占比接近一半,0~10%与亏损段合计非常高,说明大多数卖家是在薄利甚至亏损硬撑,竞争已经把利润压得很低。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GWCX7Q1L | KissYee | 2026-04-29 | Yes | $19.72 | 7000pcs | $138040.0 | 31.09% | $42916.64 |
![]() | B0FQJ922HN | KissYee | 2025-11-05 | Yes | $13.57 | 7000pcs | $94990.0 | 22.67% | $21534.24 |
![]() | B0GGZ6GTZY | Dimora | 2026-04-30 | Yes | $21.02 | 2000pcs | $42040.0 | 30.47% | $12809.59 |
![]() | B0FQJG5TVP | KissYee | 2026-02-03 | Yes | $12.7 | 3700pcs | $46990.0 | 20.11% | $9449.69 |
![]() | B0FPCSW4HP | KOVOQ | 2025-09-22 | Yes | $19.15 | 400pcs | $7660.0 | 22.06% | $1689.8 |
![]() | B0G6K9NK3B | DooWee | 2026-01-01 | Yes | $13.98 | 600pcs | $8388.0 | 19.57% | $1641.54 |
![]() | B0FBR1Y8FX | Phyyixs | 2025-07-22 | Yes | $12.12 | 800pcs | $9696.0 | 14.97% | $1451.5 |
![]() | B0GWCT327H | KissYee | 2026-04-29 | Yes | $14.02 | 400pcs | $5608.0 | 23.67% | $1327.42 |
![]() | B0FCDZ5GD6 | Dkmord | 2025-06-09 | Yes | $20.58 | 200pcs | $4116.0 | 30.27% | $1245.92 |
![]() | B0FVZH4C65 | Pellipatch | 2025-11-15 | Yes | $19.99 | 200pcs | $3998.0 | 28.61% | $1143.83 |
![]() | B0FWRM5PXV | TKTK | 2025-11-20 | Yes | $15.86 | 300pcs | $4758.0 | 23.85% | $1134.79 |
![]() | B0G6S3S7BF | SUBEFA | 2025-12-13 | Yes | $11.1 | 600pcs | $6660.0 | 16.92% | $1126.88 |
![]() | B0GSP9JJX5 | Daltura | 2026-03-20 | Yes | $16.98 | 250pcs | $4245.0 | 24.44% | $1037.48 |
![]() | B0FLPBFYT4 | Bioemmalab | 2025-11-10 | Yes | $12.13 | 450pcs | $5458.5 | 16.37% | $893.56 |
![]() | B0FCYDR589 | Dkmord | 2025-06-12 | Yes | $12.99 | 300pcs | $3897.0 | 21.44% | $835.52 |
![]() | B0FPCRYWH6 | KOVOQ | 2025-09-01 | Yes | $15.11 | 250pcs | $3777.5 | 21.62% | $816.7 |
![]() | B0GDYDFZHK | LIFARA | 2026-01-04 | Yes | $11.64 | 500pcs | $5820.0 | 13.71% | $797.93 |
![]() | B0F5WXFVX8 | LukToMao | 2025-04-22 | Yes | $14.52 | 200pcs | $2904.0 | 24.59% | $714.1 |
![]() | B0H1LMCDTL | yarster | 2026-05-13 | Yes | $12.44 | 300pcs | $3732.0 | 17.66% | $659.08 |
![]() | B0GYRYLP3H | yarster | 2026-04-28 | Yes | $14.7 | 200pcs | $2940.0 | 21.48% | $631.52 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GWCX7Q1L | KissYee | 2026-04-29 | Yes | $19.72 | 7000pcs | $138040.0 | 31.09% | $42916.64 |
![]() | B0FQJ922HN | KissYee | 2025-11-05 | Yes | $13.57 | 7000pcs | $94990.0 | 22.67% | $21534.24 |
![]() | B0GGZ6GTZY | Dimora | 2026-04-30 | Yes | $21.02 | 2000pcs | $42040.0 | 30.47% | $12809.59 |
![]() | B0FQJG5TVP | KissYee | 2026-02-03 | Yes | $12.7 | 3700pcs | $46990.0 | 20.11% | $9449.69 |
![]() | B0FPCSW4HP | KOVOQ | 2025-09-22 | Yes | $19.15 | 400pcs | $7660.0 | 22.06% | $1689.8 |
![]() | B0G6K9NK3B | DooWee | 2026-01-01 | Yes | $13.98 | 600pcs | $8388.0 | 19.57% | $1641.54 |
![]() | B0GWCT327H | KissYee | 2026-04-29 | Yes | $14.02 | 400pcs | $5608.0 | 23.67% | $1327.42 |
![]() | B0FVZH4C65 | Pellipatch | 2025-11-15 | Yes | $19.99 | 200pcs | $3998.0 | 28.61% | $1143.83 |
![]() | B0FWRM5PXV | TKTK | 2025-11-20 | Yes | $15.86 | 300pcs | $4758.0 | 23.85% | $1134.79 |
![]() | B0G6S3S7BF | SUBEFA | 2025-12-13 | Yes | $11.1 | 600pcs | $6660.0 | 16.92% | $1126.88 |
![]() | B0GSP9JJX5 | Daltura | 2026-03-20 | Yes | $16.98 | 250pcs | $4245.0 | 24.44% | $1037.48 |
![]() | B0FLPBFYT4 | Bioemmalab | 2025-11-10 | Yes | $12.13 | 450pcs | $5458.5 | 16.37% | $893.56 |
![]() | B0FPCRYWH6 | KOVOQ | 2025-09-01 | Yes | $15.11 | 250pcs | $3777.5 | 21.62% | $816.7 |
![]() | B0GDYDFZHK | LIFARA | 2026-01-04 | Yes | $11.64 | 500pcs | $5820.0 | 13.71% | $797.93 |
![]() | B0H1LMCDTL | yarster | 2026-05-13 | Yes | $12.44 | 300pcs | $3732.0 | 17.66% | $659.08 |
![]() | B0GYRYLP3H | yarster | 2026-04-28 | Yes | $14.7 | 200pcs | $2940.0 | 21.48% | $631.52 |
![]() | B0GCFT2ZNB | LIFARA | 2025-12-24 | Yes | $12.37 | 300pcs | $3711.0 | 16.47% | $611.21 |
![]() | B0GY1B1S5B | XANBYYE | 2026-04-21 | Yes | $23.18 | 100pcs | $2318.0 | 25.62% | $593.88 |
![]() | B0FXVJ4R7M | Akgen | 2025-10-26 | Yes | $12.04 | 250pcs | $3010.0 | 18.08% | $544.21 |
![]() | B0FQH6QHFZ | HONKID | 2025-08-24 | Yes | $13.87 | 150pcs | $2080.5 | 23.24% | $483.51 |
这个市场不适合进入,结论很直接:新品牌成功率只有20.38%,但老品牌新上架产品100%都不赚钱,说明市场已经进入高压竞争区,且新品牌要想站稳几乎只能靠少数强势打法。 更关键的是,真正的“可复制小商家成功”几乎看不到,反而有明显的旧品牌压制和大量失败新款,属于高风险、低容错市场,不建议现在入场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经明显过热,不建议进入。 近一年新品牌涌入很多,但成功率只有 21.92%,而最近新增的失败数量远高于成功,说明竞争正在加速变难;更关键的是,最近的胜出几乎都靠“卷装可裁剪 + 低价 + 轻度差异化”,不是靠真正稀缺创新,后进者很容易被卷进价格战。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 7 | 5 | 14 | 10 | 10 | 0 | 0 | 67 |
| 2026 | 1 | 0 | 1 | 5 | 5 | 2 | 0 | 30 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 3 | 3 | 1 | 1 | 1 | 0 | 0 | 16 |
| 2025/9 | 2 | 2 | 5 | 3 | 6 | 0 | 0 | 21 |
| 2025/10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 11 |
| 2025/11 | 0 | 0 | 4 | 1 | 3 | 0 | 0 | 12 |
| 2025/12 | 1 | 0 | 2 | 4 | 0 | 0 | 0 | 7 |
| 2026/1 | 1 | 0 | 0 | 3 | 0 | 0 | 0 | 6 |
| 2026/2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 8 |
| 2026/4 | 0 | 0 | 1 | 0 | 3 | 2 | 0 | 5 |
| 2026/5 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 7 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |