
这个市场不值得进入,已经进入明显的价格战区,且对小品牌几乎没有健康胜算。 现有数据里,新品牌进入只有14个,但真正盈利的新品牌新款只有1个,成功率仅2.13%;整体新上架产品盈利率也只有1.85%,而新款利润区间基本落在-6.39%到1.73%,说明大多数新品连基础利润都守不住。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:不适合进入。 这个市场已经是价格战区,而且明显偏向大品牌/老品牌碾压,新品牌要么亏钱,要么靠高投入硬砸;以你现在 50万CNY 的预算,连这类新品的推荐起步资金门槛都够得上,但在当前竞争结构下,钱够不代表能赢。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显过热且接近价格战区。 数据里可见可识别盈利产品仅占2.56%,新上架产品盈利率只有1.85%,远低于你要求的可接受水平;而且样本里大量新品利润率落在10%以下,说明利润空间被运费和平台费用压得很薄。
这个市场不适合进入,属于高风险、接近价格战的市场。新品牌里真正赚钱的案例极少,而且大多数新产品都卡在低利润甚至亏损,说明小品牌想靠常规打法进入,成功率很低。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GZG41JXB | Enoxen | 2026-04-30 | Yes | $133.96 | 400pcs | $53584.0 | 10.53% | $5642.4 |
![]() | B0CW9QHKRT | ARTINRACK | 2024-04-08 | Yes | $59.31 | 50pcs | $2965.5 | 21.28% | $631.06 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GZG41JXB | Enoxen | 2026-04-30 | Yes | $133.96 | 400pcs | $53584.0 | 10.53% | $5642.4 |
这个市场不值得进入:新品牌成功率只有2.13%,整体可识别盈利率只有2.56%,而新上架产品里97.87%都不赚钱,已经是明显的价格战+高风险市场。 对小商家来说几乎没有合法胜算;对大品牌来说也只是能靠更高预算和更强品牌力硬打,但仍然不是好市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经明显过热,不建议进入。 近一年新品牌新发布里,真正盈利的只有 Enoxen 1 个,而未达盈利标准的有 34 个,成功率仅 2.86%;同时近几个月持续有新品牌涌入,但大多数新品都在亏损,已经是典型的价格战和高失败率市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 3 | 2 | 0 | 0 | 0 | 0 | 15 |
| 2026 | 0 | 5 | 1 | 1 | 0 | 0 | 0 | 27 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2025/10 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2025/12 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 3 |
| 2026/1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/4 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 8 |
| 2026/5 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |