- Benchmark ASINB0C6RX44HX
- MarketplaceUS
- Category ID16310101
- Analyzed Products
- Keywordcoffee candy, coffee hard candy
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这不是一个适合进入的市场，结论很明确：新品牌成功率只有16.67%，但真正能稳定跑出来的只有 Hominics，且新产品盈利率只有9.09%，已经落入价格战和高压竞争区。 用户预算50万人民币表面上够做单个ASIN，但按现有数据只能算“入场费”，不够形成长期竞争力；对小商家和跨品类大品牌来说，都不值得现在硬冲。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这不是一个适合中小卖家或大品牌新进入的市场。 现有数据里，新品牌新上架产品的成功率只有16.67%，失败率高达83.33%；而且新品牌里真正跑出来的只有Hominics 的 B0G1L8ZRZ6，说明新入场本身就很难稳定复制。虽然表面上有利润，但更像是少数强势产品吃到流量，不是普遍机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?45.45%New listing success rate (old brands):0.00%New listing success rate (new brands):16.67%Which new brands have these successful new listings?Alternatives- 咖啡口味无糖薄荷糖：通常更便宜、单颗独立包装、随身提神更直接，适合想要咖啡风味但不一定追求硬糖口感的人。
- 即饮黑咖啡小罐装/浓缩咖啡饮料：如果购买目的主要是提神而不是吃糖，这类替代品更高频、获取更容易，单位提神效率也更高。
- 咖啡口味口香糖：更低门槛、便携、吃完不占口腔残留，适合办公室、开车或临时提神场景。
- 咖啡胶囊或速溶咖啡单条装：比硬糖更接近‘咖啡’本体，价格覆盖面广，且可按需冲泡，适合家庭和办公场景。
- 无糖焦糖/太妃糖单品：如果用户主要喜欢‘咖啡糖’里的焦糖甜感，这类产品往往更常见、更便宜，也更容易在本地商超买到。
- 咖啡味蛋白棒或能量棒：对于把咖啡糖当作‘下午零食+提神’的人，这类替代品更有饱腹感，使用场景更全面。
- 咖啡风味含片/口气清新片：如果需求偏向口腔清新与轻微咖啡风味，这类产品通常更便携、功能更明确。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已进入价格战区，且对小品牌尤其不友好。 目前可识别的盈利产品占35.14%，但新发布产品盈利率只有9.09%，已经低于你要求的安全线；同时2025年出现1个新品牌成功、7个新品牌失败，2026年又继续出现3个新品牌失败，说明新进入者正在快速被淘汰，市场不是“可打”，而是“谁进去谁被压”。
New products with Highest revenueHominics
Recent Monthly Revenue (USD):$5,798.00(200pcs/month)B0G1L8ZRZ6 (4.7/5 (149 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsCoffee Rio
Recent Monthly Revenue (USD):$23,653.00(700pcs/month)B08NTJJWLF (4.4/5 (878 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,892.00(200pcs/month)B00T41QK6O (4.7/5 (381 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,850.00(100pcs/month)B08NTH815H (4.2/5 (166 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsMost investment in new productsLeast investment in new productsThink Candy
Recent Monthly Revenue (USD):-(-)B0H2T2CDYD (4/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 功能最差异化：蘑菇咖啡+适应原，主打专注和清晰度
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- 冷热皆可，偏功能饮品场景，不是普通糖果
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- 无糖低酸，适合控糖和肠胃敏感人群
B0C6RX44HX (4.4/5 (92 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 三种口味混合，和单一咖啡糖相比更有新鲜感
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- 1磅独立小包装，适合糖果碗、礼袋和分享
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- 无糖巧克力/咖啡/焦糖组合，送礼和办公室场景更吸睛
B0G1L8ZRZ6 (4.7/5 (149 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：新产品盈利率只有9.09%，而可识别的整体盈利率也只有35.14%，最近一批新品里亏损产品明显占上风，市场已经进入高压竞争状态。 价格带上，能撑住利润的不是多数，而是少数做出差异化、靠品牌力和旧链接承接的产品；如果你是小商家，直接冲进去大概率会被低利润和投放成本吃掉。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08NTJJWLFCoffee Rio2020-09-10Yes$33.79700pcs$23653.019.49%$4609.97B0C6RX44HXIQBAR2023-05-31Yes$47.02200pcs$9404.035.6%$3347.83
B0C5W8WGJ3Aromatik2023-05-22Yes$21.97700pcs$15379.020.68%$3180.38B0G1L8ZRZ6Hominics2025-11-09Yes$28.99200pcs$5798.024.13%$1399.06
B005LJ5GIGAdams & Brooks, Inc.2011-09-06Yes$22.49300pcs$6747.019.06%$1285.98
B0018AVV0OWerther's Original2011-03-24Yes$40.15100pcs$4015.027.98%$1123.4B00T41QK6OCoffee Rio2015-02-03Yes$24.46200pcs$4892.021.3%$1042.0B08NTH815HCoffee Rio2020-09-10Yes$38.5100pcs$3850.023.33%$898.21
B09LKN2GJ1MAESTRO MASSIMO2021-11-10Yes$24.55200pcs$4910.015.79%$775.29
B08NTMZFHLCoffee Rio2020-09-10Yes$31.76100pcs$3176.017.43%$553.58
B0018AXEWCWerther's Original2012-05-24Yes$39.8750pcs$1993.519.3%$384.75
B08NTFGPLPCoffee Rio2020-09-10Yes$27.96100pcs$2796.012.8%$357.89
B08NTGCHC7Coffee Rio2020-09-10Yes$33.9950pcs$1699.519.45%$330.56Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G1L8ZRZ6Hominics2025-11-09Yes$28.99200pcs$5798.024.13%$1399.06#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌成功率只有9.09%，整体盈利产品占比也只有35.14%，已经进入高风险、低容错的竞争区。 更关键的是，老品牌在新产品上是0%成功，新品牌也只有Hominics这一条真正成功样本，说明不是“还有空间”，而是“少数强势打法吃掉了大部分机会”。
证据很直接：新品牌里，Hominics 的新品 B0G1L8ZRZ6 能做到24.13%利润率，月销200、月收入约579,800，但它不是普通小卖家打法，而是靠无糖+混合口味+礼赠/分享场景+明显功能差异撑起来的；Think Candy 的 B0H2T2CDYD 只有1.44%利润率，基本没起量；Donty-Tonty 的4个新产品全部亏损，最低到-18.8%利润率，说明靠普通包装和轻微变化根本打不过。老品牌方面，Coffee Rio 仍在用B08NTJJWLF、B00T41QK6O、B08NTH815H等老款稳定赚钱，利润率约19.49%~23.33%，这是典型的品牌壁垒，不是新手能轻易复制的。 市场里还出现明显价格战信号：多款新产品利润率低于10%，甚至负值；而且新品牌中真实成功样本只有Hominics这一家，其他新品牌大多失败，说明这不是可轻松切入的增量市场。用户预算50万人民币，看似够做单个ASIN，但对这种市场只够“入场”，不够长期打赢；如果没有研发、品牌和差异化投入，结果大概率还是亏。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
HominicsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Donty-TontyOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近价格战且对新品牌极不友好。 近期开新品牌只有 6 个，但新上市 11 个里只有 1 个真正盈利，成功率仅 9.09%；同时新产品利润分布里，亏损和低利润占绝大多数，说明不是正常增长，而是在被压价和挤压。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 2 0 0 1 0 0 3 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 2 2 0 0 0 0 0 1 2025/11 0 0 0 0 1 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesWerther's OriginalB0018AVV0O (4.7/5 (1079 Reviews))Werther's Original Sugar Free Caramel Coffee Hard Candy - Individually Wrapped Hard Candies for Halloween, Parties, or Snacks - 2.75 oz Bags (Pack of 12)
This listing is deemed profitablePrice (USD)$40.15Released TypeOld Release (2011-03-24)Brand is an old entry in this marketSize and Weight29.4 x 19.5 x 10.9 cm, 936.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
经典黄棕包装，延续Werther's Original品牌识别度, 普通袋装独立包装硬糖，无明显私模或特殊结构Key Buying Motive
无糖咖啡焦糖口味，面向控糖人群且保留经典奶油焦糖口感Target Customers
需要无糖咖啡味硬糖的控糖/糖尿病人群，以及喜欢经典老牌焦糖咖啡风味的成人消费者Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,015.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight24.32% / 27.98%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.69% / 15.36%Peak / Non PeakSales & BSR Performance
Coffee RioB00T41QK6O (4.7/5 (381 Reviews))Coffee Rio Original Roast Coffee Caramels Candy, Pack of 3 Stand-Up Bags (9 oz Each) - Individually Wrapped Hard Candies w/Fresh Dairy Cream - Perfect for Office Candy Bowls & More - Kosher Certified
This listing is deemed profitablePrice (USD)$24.46Released TypeOld Release (2015-02-03)Brand is an old entry in this marketSize and Weight26.0 x 21.8 x 6.3 cm, 340.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
三袋装站立袋，包装组合更适合办公场景和补货陈列Key Buying Motive
采用真咖啡+鲜奶油的经典咖啡焦糖风味，主打熟悉稳定的口感Target Customers
偏好经典咖啡焦糖硬糖、用于办公室糖碗和日常随手吃的消费者Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,892.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.49% / 21.30%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.65% / 9.46%Peak / Non PeakSales & BSR Performance
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