- Benchmark ASINB0GHQZG7GY
- MarketplaceUS
- Category ID16310091
- Analyzed Products
- Keywordreplacement tumbler lid, coffee mug replacement lid, insulated mug lid
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是价格战+过度拥挤的状态。 现在的结果不是“有点难”，而是新品和新品牌几乎都跑不出正利润，继续加码只会更亏；不管大品牌还是小商家，当前都不适合单独切入。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进，既不适合大品牌，也不适合小商家。 目前样本里可识别利润的产品盈利率是0%，新品盈利率也是0%；同时可见新进入品牌至少有6个（HNYYZL、avodvo、Docik、CYHTSHFZ、Generic、NYTGAH），但没有出现可复制的成功案例，说明市场已经进入强烈的价格竞争区。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?15.38%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 一次性保鲜膜/拉伸膜临时封口：比买专用替换盖更便宜，适合只想先防尘、防溢一阵子的用户。
- 通用硅胶杯盖/杯口密封盖：通常价格更低、尺寸覆盖更广，用户不用严格匹配特定品牌或型号。
- 带盖玻璃/塑料保鲜杯或随行杯：直接换容器而不是换盖子，适合旧杯子盖子丢失或频繁漏水的用户，整体决策更简单。
- 可重复使用的硅胶杯套配吸管孔：在不追求原厂密封的前提下，能兼顾防尘和饮用便利，使用门槛低。
- 弹盖式通用旅行杯盖/替换饮水盖：如果用户主要是通勤喝咖啡，这类更容易单手开合，且往往比品牌专用替换件更容易买到。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是价格战+过度拥挤的状态。 13个新上架里盈利率是0%，新品牌新上架盈利率也是0%，近一年新品牌只有6个，但全部11个新品牌新上架都没跑通，说明不是“还有机会”，而是“大家都在亏”。
证据很直接：市场里可识别利润的产品中，盈利占比0.00%；新产品利润分布里，0%~10%和负利润区间几乎没有空间，最近一批新上架里9个来自2026年且全部非盈利，市场正在往更差的方向走。品牌层面，老牌 YEBTS Life 的 3 个老链接全部非盈利，avodvo 作为新品牌 2 个链接也全亏；这不是个别失误，是类目结构性问题。再看具体产品，B0GHQZG7GY 虽然有100单/月、845美元/月收入，但利润率仍是-1.9%，早期投入约2535美元；B0FRLYRP6V 有3195条评价、100单/月、760美元/月收入，利润率也只有0.8%，说明想靠常规款硬拼，最后基本就是卷到没利润。更危险的是，B0FRLYRP6V 这种已经有3195评的链接，属于明显的predatory competitors，不是小商家可模仿的成功案例；而真正能算“小商家成功”的样本，这里一个都没有。
如果硬要对标，只能学“避坑”，不能学“进场”：大品牌可参考的只是 CYHTSHFZ 的 B0FRLYRP6V 这种高评高量款的流量打法，但它也不赚钱，且早期投入至少1504.8美元、累计3195评，门槛很高；小商家这边没有合格成功样本，最接近的 avodvo B0GHQZG7GY 也只是白帽投放下维持销量但继续亏。结论很明确：别进场。 如果你是大品牌，也要有至少数千美元级别的单品投放预算且接受亏损；如果你是小商家，这个类目不适合做单ASIN切入。
New products with Highest revenueavodvo
Recent Monthly Revenue (USD):-(-)B0H33248QGBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$845.00(100pcs/month)B0GHQZG7GY (3.4/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsYEBTS Life
Recent Monthly Revenue (USD):$699.00(100pcs/month)B0GJ439L6N (4.1/5 (62 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$795.00(100pcs/month)B0GJ3K28JF (4.1/5 (62 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$799.00(100pcs/month)B0GJ3CZHZ1 (4.1/5 (62 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Most investment in new productsLeast profitable new productsLeast investment in new productsHNYYZL
Recent Monthly Revenue (USD):-(-)B0GVDWXY8F (3.5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 透明圆形替换盖，外观简洁，容易吸引点击
- |
- 四件装更直观，适合备件/替换需求
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- 通用适配杯型明确，购买决策容易
B0GVDWXY8F (3.5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 细长款20oz专用，和其他标准杯盖区分明显
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- 扁平透明滑盖外形，视觉上更简洁利落
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- 适配瘦身随行杯，目标人群更明确
B0CXSMS7KG (4/5 (26 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近/进入价格战高风险区，而且新品牌几乎没有真正跑出来的样本。 目前已看到的可识别利润样本里，低于10%利润段占了大头；新产品里只有极少数勉强为正，且没有任何新产品进入15%+的“可接受区间”，这意味着不只是难赚钱，而是连活下来都很吃力。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0DTDY2LG4ORJ2025-02-27No$8.4200pcs$1680.0-5.21%$-87.52
B0CFPPC4L3CORYTAO2023-08-15No$5.3450pcs$267.0-30.17%$-80.55
B0FLCQFJRBNYTGAH2025-10-20No$9.8950pcs$494.5-8.27%$-40.89
B0DTDWFD3PORJ2025-02-26No$6.4250pcs$321.0-11.98%$-38.45B0GJ439L6NYEBTS Life2024-09-20No$6.99100pcs$699.0-4.3%$-30.05
B0B9H9W576Meanplan2022-08-12No$6.9950pcs$349.5-6.39%$-22.33B0GHQZG7GYavodvo2026-05-27No$8.45100pcs$845.0-1.92%$-16.22
B0FRLYRP6VCYHTSHFZ2025-09-17No$7.6100pcs$760.00.82%$6.24B0GJ3K28JFYEBTS Life2024-09-20No$7.95100pcs$795.01.13%$8.99B0GJ3CZHZ1YEBTS Life2024-09-20No$7.99100pcs$799.01.5%$11.99
B0D6N46HN4AICMEI2024-06-10No$9.9950pcs$499.52.67%$13.34
B0D6N6HX6TAICMEI2024-05-05No$9.9950pcs$499.56.47%$32.32
B0D6N6LL8YAICMEI2024-06-10No$9.9950pcs$499.56.75%$33.72B0GVDWXY8FHNYYZL2026-03-30No$9.99-pcs$--1.03%$-
B0CYZ8VC8XAICMEI2023-06-26No$7.59-pcs$--2.33%$-
B0D6N499WHAICMEI2024-06-10No$8.99-pcs$-9.07%$-B0CXSMS7KGDwwffer2024-04-12No$6.89-pcs$--9.19%$-
B0D6N1CLCGAICMEI2024-06-10No$9.59-pcs$-1.02%$-
B0H1VQXVYCGeneric2026-05-15No$9.99-pcs$-4.91%$-
B0D6N9HJ99AICMEI2024-05-05No$8.99-pcs$-9.07%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FLCQFJRBNYTGAH2025-10-20No$9.8950pcs$494.5-8.27%$-40.89B0GHQZG7GYavodvo2026-05-27No$8.45100pcs$845.0-1.92%$-16.22B0FRLYRP6VCYHTSHFZ2025-09-17No$7.6100pcs$760.00.82%$6.24B0GVDWXY8FHNYYZL2026-03-30No$9.99-pcs$--1.03%$-B0H1VQXVYCGeneric2026-05-15No$9.99-pcs$-4.91%$-
B0H1VWVNXHGeneric2026-05-15No$8.99-pcs$-0.56%$-
B0GKBJT7XGGeneric2026-01-28No$7.59-pcs$--14.38%$-B0GQKLB7S2Meanplan2026-02-28No$--pcs$--%$-B0GQ8WRQWGORJ2026-02-26No$--pcs$--%$-B0H6LKXNV6Generic2026-06-25No$--pcs$--%$-
B0FKH26PPQDocik2025-07-30No$--pcs$--%$-B0H33248QGavodvo2026-05-27No$--pcs$--%$-B0FLCHCHQLNYTGAH2025-08-06No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新品成功率为0%，且新品牌新品100%不盈利，已经是明显的价格战/过度竞争市场。 近几个月新品持续增加，但几乎全部落入亏损，说明不是“少数产品没做好”，而是整个赛道的进入门槛和获利空间都被压得很低；对大品牌和小商家都不友好，直接不建议做。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GenericNYTGAHavodvoOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向饱和，而且新品牌几乎没有成功样本。 近期新入场品牌全部是亏损，价格竞争已经把可做空间压得很薄；如果现在进场，无论大品牌还是小商家，成功概率都低。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 3 2026 0 1 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 1 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 1 0 0 0 0 0 3 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases