- Benchmark ASINB0FF22B78F
- MarketplaceUS
- Category ID16310091
- Analyzed Products
- Keywordcake box, bakery box, window cake box
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战和饱和市场。 现有数据里，新品牌只有3个，近41个新上架里新品牌新产品成功率是0%，整体新上架盈利率也只有0%；新产品利润结构里，样本可见范围内亏损占31.7%，再加上新品牌样本极少却全线失败，说明现在不是“试试”的阶段，而是“进去就被压价”的阶段。
证据很直接：市场里真正能跑出来的，几乎都是老品牌的老打法，且大多是通用款、低差异、低毛利。 Moretoes 这类老品牌有30个可识别产品，月收入约1284.9万日元?（不，用原始数据看是12,849,000，月销量7750），但它的新产品盈利率仍是0%，说明老品牌也不是靠新款轻松赚钱；WINKIO、PFAMKEER、qiqee 等老品牌在新上架里也大量失败。产品层面，B0B... 这些失败样本共性非常一致：同质化强、市场太挤、利润薄，比如 Moretoes 的 B0C7VQQVQ9 和 B0G8XZJ6NH、TOMNK 的 B09XGXF67G，都是基础开窗纸盒、价格不高但利润不足，根本撑不起健康竞争。相反，少数盈利样本如 Huoshange 的 B0BC388YFZ、Kootek 的 B0DFLYPXK6/B0DFLZZK47、EQOREIIN 的 B0F1CZNTZX，都是“老款基础上做功能和外观升级”的路径，且品牌本身是成熟玩家，不是小商家可直接复制的低成本机会。
结论对两类卖家都一样：不建议进入。 大品牌如果硬要进，至少要准备明显高于单个ASIN基础投放与打样成本的长期投入，并且必须做出结构、尺寸、用途上的真实升级，否则只会卷进价格战；小商家更不适合，500000元预算看似够一款产品启动，但在这个市场里不足以换来稳定胜率，而且如果想碰到存活空间，基本得靠激进营销甚至高压打法。最关键的短结论是：现在不该进，市场过热、利润太薄、新品牌没有可验证成功样本。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，用户预算 50万人民币也不够形成安全入场。 市场已经进入价格战/高风险区，新品牌新上架几乎没有成功样本，且多数新产品利润率都低于10%，不是适合大品牌或小商家下注的方向。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?85.36%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 玻璃纸/塑料透明自封袋：更便宜、收纳更省空间，适合饼干、马卡龙等干燥小点心的临时打包；虽然展示感不如窗口盒，但对个人烘焙、试吃和小批量外带更省成本。
- 牛皮纸食品袋配贴纸封口：采购门槛低、单价通常更低，适合面包店散卖、活动赠品和非高端包装场景；如果不强调礼品感，这是比盒装更轻量的替代方案。
- 纸质托盘/蛋糕底托加热缩膜：对整块蛋糕、切片甜点或烘焙礼盒来说，材料更少、装配更快，且更容易按尺寸灵活组合；适合想要降低包装复杂度的卖家。
- 可重复使用的PP食品收纳盒：对于家庭烘焙、短途配送或需要反复装卸的场景，前期成本更高但单次使用更划算；比一次性窗口盒更适合多次周转。
- 无窗折叠纸盒：如果主要目的是防尘、承重和基础外带，而不是展示内容物，无窗款通常更便宜、库存更简单，也避免PVC窗口带来的材质顾虑。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经处于严重拥挤和价格战状态：新品牌新上架里没有任何可确认的盈利案例，整体可盈利产品占比只有3.28%，而新上架产品盈利率是0.00%。更关键的是，2025到2026年新增上架里，几乎清一色都是亏损或暂未跑通的产品，说明现在不是“还能试一试”，而是“进去就被挤压”的阶段。
New products with Highest revenueYinlinsta
Recent Monthly Revenue (USD):-(-)B0H5WQNWH5Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,499.50(50pcs/month)B0FXX83BRV (4.8/5 (113 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsMoretoes
Recent Monthly Revenue (USD):-(-)B0H2YSX9B7Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0DRXY1Z17Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GVJHSCYPBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast investment in new productsMost investment in new productsLeast profitable new productsGODCDKC
Recent Monthly Revenue (USD):-(-)B0GQTL73WV (4.8/5 (117 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FQ61WKNHBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 高款加高盒，和常见低矮盒差异明显
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- 白色干净专业，更像婚礼/展示场景
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- 透明顶窗更吸引人，适合展示层叠蛋糕
B0BC388YFZ (4.8/5 (485 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 6x6x5英寸加高设计，和普通小蛋糕盒区别大
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- 套装含蛋糕底板和贴纸，开箱就能用
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- 适合迷你蛋糕/礼品甜点，视觉更像成品礼盒
B0F1CZNTZX (4.7/5 (238 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场：当前已进入明显的价格战/过度拥挤状态，且新品牌几乎没有成功空间。 新产品里可见利润率数据中，亏损占 31.7%（13/41），<10% 的低利润占 7.3%（3/41），也就是近四成新产品处在低利润或亏损；更关键的是，新品牌新上架产品的盈利率为 0%，而老品牌新上架产品的盈利率同样为 0%，说明现在不是靠“新进场就能赚”的阶段。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F1CZNTZXEQOREIIN2025-03-13Yes$15.99300pcs$4797.010.17%$487.86
B0DFLZZK47Kootek2024-08-29Yes$14.56200pcs$2912.012.21%$355.56B0BC388YFZHuoshange2022-08-27Yes$21.99100pcs$2199.011.34%$249.37
B0DFLYPXK6Kootek2024-08-29Yes$9.4450pcs$472.010.36%$48.9Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GVDD7FK7RYDDOY2026-03-30No$5.761000pcs$5760.0-33.31%$-1918.65
B0FS1DBYTSqiqee2025-09-22No$17.98500pcs$8990.0-21.29%$-1913.97
B0G2LR3NGWMoretoes2025-11-17No$12.5550pcs$6875.0-17.63%$-1212.06
B0FS1C5YL8qiqee2025-09-22No$17.98500pcs$8990.0-11.33%$-1018.56
B0FS17CCK5qiqee2025-09-22No$17.36300pcs$5208.0-15.52%$-808.28
B0FRLBSHY2Moretoes2025-09-18No$23.53200pcs$4706.0-7.4%$-348.24
B0FRMWVHJYWINKIO2025-09-18No$10.99400pcs$4396.0-7.72%$-339.37
B0G8XZJ6NHMoretoes2025-12-19No$23.01200pcs$4602.0-6.59%$-303.27
B0FRLVN87TMoretoes2025-09-18No$13.68200pcs$2736.0-7.43%$-203.28
B0G48FQYY3Moretoes2025-11-27No$25.19300pcs$7557.0-2.57%$-194.21
B0FR5CTZJ6PFAMKEER2025-09-15No$25.44200pcs$5088.0-3.8%$-193.34
B0FRMWMC21WINKIO2025-09-18No$13.81200pcs$2762.0-2.7%$-74.57
B0G2LR4TGYMoretoes2025-11-17No$23.89300pcs$7167.0-1.01%$-72.38
B0G38K7SW5LNDIEHS2025-11-21No$14.850pcs$740.0-9.05%$-66.97B0FXX83BRVYinlinsta2025-10-27No$29.9950pcs$1499.53.43%$51.44
B0FRMYC5GRWINKIO2025-09-18No$15.83400pcs$6332.03.11%$196.93
B0GSQLNCBCPFAMKEER2026-03-16No$27.99-pcs$--10.95%$-
B0GVDXNJZ2RYDDOY2026-03-30No$20.2-pcs$--13.94%$-
B0GSQH29X8PFAMKEER2026-03-16No$27.61-pcs$--13.06%$-B0GQTL73WVGODCDKC2026-03-02No$14.92-pcs$--8.13%$-#New Product Success Rates
Listing这个市场不值得进入：新产品成功率为0%，整体可识别盈利率只有3.28%，而且新品牌新发布产品全军覆没，已经是明显的价格战/饱和市场。 现在不是适合大品牌或小商家切入的窗口；如果硬进，必须接受高预算、强运营和高风险，但即便如此也没有看到可靠的成功样本。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MoretoesPFAMKEERWINKIOqiqeeOther#Success Rate by Entry Time
Listing这个市场已经明显过热，不建议进入。 近一年新品牌新上架的成功率是0%，而新上架产品整体盈利率只有3.28%，这已经是典型的低胜率、强竞争市场；最近 2025 年到 2026 年的新增基本都集中在失败和低利润区间，说明竞争在加剧而不是变好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 4 8 1 0 0 0 0 8 2026 1 0 0 0 0 0 0 19 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 3 5 1 0 0 0 0 3 2025/10 0 0 0 0 0 0 0 2 2025/11 1 2 0 0 0 0 0 1 2025/12 0 1 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 1 0 0 0 0 0 0 7 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 3 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHuoshangeB0BC388YFZ (4.8/5 (485 Reviews))Huoshange Tall Cake Boxes for Tier Cakes,8X8X10 Inch [4Pack ] Thick Sturdy Cake Box with Window,White Cake Carrier, Disposable Cake Containers
This listing is deemed profitablePrice (USD)$21.99Released TypeOld Release (2022-08-27)Brand is an old entry in this marketSize and Weight38.3 x 29.5 x 4.8 cm, 762.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
白色外观更偏向婚礼、生日和展示型场景，视觉更干净专业, 8x8x10英寸加高箱体，适合双层/层叠蛋糕；顶部透明窗口便于展示成品Key Buying Motive
可调高1英寸，兼顾普通蛋糕与更高的装饰蛋糕Target Customers
面向需要运输/展示高款蛋糕的烘焙店、家庭烘焙卖家和活动甜品台商家Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,199.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight5.33% / 11.34%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-14.68% / -8.67%Peak / Non PeakSales & BSR Performance
Kootek Cake Box with Board Drum, 8x8x8 Inches Tall Bakery Box with Window, Disposable Cake Container with Lid for Cake, Treat Cookie Dessert, Pastry, Birthday Party, Weddings
This listing is deemed profitablePrice (USD)$9.44Released TypeOld Release (2024-08-29)Brand is an old entry in this marketSize and Weight21.1 x 20.9 x 1.9 cm, 181.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
白色极简外观，偏礼品/婚礼包装风格, 8x8x8英寸立方高盒，搭配顶部透明开窗与独立蛋糕托盘，区别于常见低矮饼干盒Key Buying Motive
随盒附带加厚蛋糕板，提升承重与运输稳定性Target Customers
需要包装6英寸以内高层蛋糕、生日蛋糕和婚礼甜品的家庭烘焙用户与小型烘焙店Early Investment
Investment
Monthly Revenue (Recent) (USD)$472.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.72% / 10.36%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-2.61% / 1.03%Peak / Non PeakSales & BSR Performance
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