
结论很直接:这个市场不适合进入,已经是低利润、低成功率的高风险赛道。 现有可见样本里新品牌只有1个,2个新上架产品全部亏损,成功率0%;而且没有任何可复制的盈利新品牌样本,说明不是“少量失败”,而是新品牌在这里几乎跑不通。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入,用户预算500,000 CNY也不够安全,当前属于高风险且明显偏饱和/价格战信号。 现有样本里新品牌新上架产品盈利率是0%,市场整体可识别的盈利产品比例也是0%;而且核心品牌SOGUELIN虽然是新进入品牌,却已经有2个新上架产品全部亏损,说明新品牌在这个类目里几乎没有稳定跑通的空间。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品牌几乎没有成功样本,且当前已呈现价格竞争和低成功率特征。 你现在看到的不是可复制的机会,而是一个新品牌入场后迅速失血的市场;无论大品牌还是小商家,都不应把它当成优先赛道。
结论很明确:这个市场不值得进入,已经进入低质竞争状态。 现有可见样本里,2个新上架产品、1个新品牌,盈利率是0%,而且已知利润率最高也只有22.8%,看起来不差,但实际只赚到$211.06/月,且产品被判定为非盈利;这说明不是“有利润”,而是利润被投放、平台费用和竞争吃掉后,真实回报很弱。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0GS1F47WX | SOGUELIN | 2026-04-12 | No | $18.53 | 50pcs | $926.5 | 22.78% | $211.06 |
![]() | B0GS1M69H9 | SOGUELIN | 2026-03-10 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GS1F47WX | SOGUELIN | 2026-04-12 | No | $18.53 | 50pcs | $926.5 | 22.78% | $211.06 |
![]() | B0GS1M69H9 | SOGUELIN | 2026-03-10 | No | $- | -pcs | $- | -% | $- |
这不是一个适合进入的市场:当前样本里新品牌新产品盈利率为0%,整体新产品盈利率也是0%,而且新增品牌已经出现连续亏损,典型是低差异化+价格战+高竞争的组合。 这意味着不管大品牌还是小商家,都不应贸然进入;如果硬进,只会更依赖重投放和低价硬拼,回本压力很大。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是高风险且偏饱和的状态。 近期开新品牌的样本里,SOGUELIN 两个新品全部失败,成功率 0%,而且最近进入市场的新品没有任何可验证盈利案例,说明竞争正在变难,不是变容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |