- Benchmark ASINB0GHQZG7GY
- MarketplaceUS
- Category ID18098914011
- Analyzed Products
- Keywordlab supplies, safety supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-19
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是低差异化、低利润的价格战区。 目前可见的市场里，新增品牌只有 1 个、可识别的新上架产品只有 2 个，但新品牌新产品盈利率是 0%，整体新上架产品盈利率也是 0%；再看趋势，2026 年 5 月出现的 2 个新产品，一个亏损、一个无销售，说明不是“还有空间”，而是新入场连基本盈利都跑不出来。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场不适合现在切入。 目前可见样本里新品牌新上架产品盈利率是0%，市场总盈利产品比例也是0%，而且两款新上架产品都亏损，说明这里不是正常竞争，而是低差异化、低利润的硬拼价格区。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 通用直饮杯盖/万用杯盖：比专用替换盖更容易买到，通常价格更低，适合先临时替代使用；缺点是密封与贴合度不如原装。
- 一次性外带杯盖（同口径）：在咖啡店、办公场景或急用时更容易获得，获取成本低；缺点是耐用性和保温性较差。
- 可裁剪硅胶防溅盖：适配范围更广，能覆盖多种杯口尺寸，降低“量错尺寸就买错”的风险；缺点是外观和手感通常不如专用盖。
- 杯口夹式简易防溅罩：安装步骤少，不需要精准匹配螺纹或卡扣，适合临时防泼洒；缺点是密封能力一般。
- 直接改用带自带盖子的保温杯/旅行杯：虽然不是同类替换件，但从总成本看可能更划算，避免继续找配件；缺点是前期投入更高。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已经进入价格战区，且当前样本里新品牌几乎没有成功案例。 现有可见数据里，市场可盈利产品比例为0%，新上新产品盈利率也是0%，说明不是“还有空间”，而是连基本的盈利面都没跑出来；在这种状态下，不管大品牌还是小商家，都不适合贸然进入。
证据很直接：样本品牌 avodvo 是新进入者，2个已识别产品全部亏损，成功率0%，其中B0GHQZG7GY售价8.45美元，月销100、月收入845美元，但利润率仍是-1.9%，早期投入约2535美元，广告占718.17美元，4条评价、3.4分，说明它靠的是低价+投放硬推，但仍然没转正；另一个B0H33248QG甚至是无销售的负样本。 这组数据不是“少数失败”，而是“低价通用替换件+高度同质化+小受众”导致的结构性亏损。按你的规则，>200-300条评价才要警惕异常营销，而这里仅4条评价，倒不是刷评问题，而是更糟：连自然跑量都还没站稳，证明这个细分太窄、太卷、利润太薄。市场趋势侧面也很差：当前样本没有任何盈利新品牌，且新品牌新发布产品盈利率为0%，说明新入场并没有出现可复制的成功路径。
你能抄的不是这个品牌，而是它的反面教训：不要做“通用外观、功能同质、只卖替换需求”的单一小件，不要把售价压到8美元左右还承担FBA和投放成本。 如果一定要总结可参考对象，只有一个负面样本：B0GHQZG7GY / avodvo，问题在于缺少差异化、市场太小、竞争太密；对大品牌来说，即使有钱也不该进，因为这不是“砸钱就能赢”的市场；对小商家来说更不该进，因为500000 CNY预算也只能覆盖单个ASIN前期，无法解决这种结构性低毛利。短结论：不要进入。
Most investment in new productsNew products with Highest revenueLeast investment in new productsavodvo
Recent Monthly Revenue (USD):-(-)B0H33248QGBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$845.00(100pcs/month)B0GHQZG7GY (3.4/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GHQZG7GY (3.4/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0H33248QGBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是可进入的市场，而是明显的亏损市场。 目前只看到2个新上架产品，全部都不盈利，利润率分别是-1.92%和不可用；新品牌成功率0%，不是小品牌可复制的机会，而是直接踩进低利润甚至亏损区。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GHQZG7GYavodvo2026-05-27No$8.45100pcs$845.0-1.92%$-16.22B0H33248QGavodvo2026-05-27No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GHQZG7GYavodvo2026-05-27No$8.45100pcs$845.0-1.92%$-16.22B0H33248QGavodvo2026-05-27No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经是高风险的价格战市场：目前样本里新品牌新发产品盈利率是0%，整体盈利率也是0%，而且唯一可见的新品牌 avodvo 连续两个新发 ASIN 都亏损，说明新入场者几乎没有真实盈利空间。对大品牌和小商家都不是好机会；如果硬要进，只能靠更高预算、长期品牌投入和强运营，但这依然不改变当前市场偏冷、偏卷的事实。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
avodvo#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已经接近价格战/低利润环境，新品牌几乎没有真实成功样本。 当前只看到 2 个新品牌相关失败样本，且全部来自 avodvo；没有任何可验证的真实小品牌成功案例，说明现在进场风险极高。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 1 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 1 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases