- Benchmark ASINB0F8B45BLZ
- MarketplaceUS
- Category ID318295011
- Analyzed Products
- Keywordcar phone holder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，结论非常明确：已经进入低利润价格战区，而且新品牌没有任何成功样本。 当前可见的新品牌只有 3 个（Sporacingrts、ekurfos、sdidzad），新品成功率是 0%，失败率是 100%；更糟的是，利润分布里可见的新上架产品最高也只到 9.29%，而新产品盈利区间里 0%~10% 已经占主导，典型就是卖得动但不赚钱的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合现在进入：利润率几乎被压到接近零，且新品牌新品成功率为0%，典型价格战市场。 你有50万人民币预算，表面上够做单个ASIN的前期铺货和投放，但在这个类目里，预算优势换不来安全边际；更重要的是，市场里已经出现了明显的同质化和低利润挤压，继续进场只会把钱换成低回报库存。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 直接使用空调出风口夹式手机支架：通常更便宜、安装更快，且无需占用中控台或仪表台空间。
- 磁吸手机贴片 + 车载磁吸底座：配件成本低，单手取放方便，适合频繁上下车的用户。
- 仪表台防滑垫/硅胶手机托：几乎免安装，价格低，放上就能用，适合短途或临时导航需求。
- 遮阳板夹式支架：如果只是偶尔查看导航，这类方案更容易安装，且不影响挡风玻璃视野。
- 杯架式手机支架：利用原有杯架位置，通常比车内大体积支架更稳，也更适合老车或出租车场景。
- 粘贴式理线夹 + 手机短视频/语音导航替代：不买专用手机支架时，可用更简单的线材整理配件配合车机语音导航，降低使用复杂度。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：已经进入价格战区，而且新品牌几乎没有成功样本。 当前样本里可识别利润的产品里，整体盈利率是0%，新品盈利率也是0%；新品牌新品盈利率更是0%，等于新品牌进来后基本都没跑通，属于高风险、低回报市场。
Least investment in new productsMost investment in new productsNew products with Highest revenuesdidzad
Recent Monthly Revenue (USD):-(-)B0GSYQ7DGH (1.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsEnzeroTools
Recent Monthly Revenue (USD):-(-)B0GVTVSMXG (4/5 (1639 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$29,580.00(3000pcs/month)B0FBSM6PLB (4/5 (1654 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 4合1设计，功能组合最丰富，和其他产品区分明显。
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- 后排座椅背收纳，适合想集中放杯子、手机和纸巾的车主。
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- 图片结构直观、用途明确，容易吸引点击。
B0GSYQ7DGH (1.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 红色款外观最醒目，比常见黑色款更容易被注意。
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- 细长缝隙填充+手机槽造型清晰，购买意图一眼可懂。
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- 适合解决掉物问题，场景强，容易促成下单。
B0D1XF9B56 (3.7/5 (701 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很直接：新品牌几乎没有成功窗口，已经接近失速的价格战市场。 目前新品牌新上架产品盈利率是 0%，而新品牌新上架的非盈利率是 100%；全市场已知利润率里，50% 的产品只在 0%~10% 之间，33.33% 甚至低于 -10%，说明不是“正常竞争”，而是明显的低毛利/亏损战场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0D1X44L53Stacool2024-04-17No$7.23200pcs$1446.0-29.49%$-426.42B0D1XF9B56Stacool2024-04-17No$5.7950pcs$289.5-51.05%$-147.78
B0FFN5SP7Pcarleef2025-06-26No$7.5350pcs$376.5-22.81%$-85.87
B09J8RD4Q9SCOVVORD2021-10-12No$9.9950pcs$499.57.35%$36.72B0F8B45BLZTioollev2025-07-17No$15.950pcs$795.07.63%$60.66B0FBSM6PLBEnzeroTools2025-06-03No$9.863000pcs$29580.00.56%$165.65B0GVTVSMXGEnzeroTools2025-06-03No$10.19-pcs$-0.87%$-B0GSYQ7DGHsdidzad2026-04-15No$13.75-pcs$--45.9%$-
B0GX548X6Pekurfos2026-05-23No$8.89-pcs$-9.29%$-
B0FLT9YJJ8Sporacingrts2025-08-09No$17.18-pcs$--8.76%$-
B0C33C4BVSSCOVVORD2021-05-23No$9.99-pcs$-7.6%$-B0F8B5WK8ZTioollev2025-06-30No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GSYQ7DGHsdidzad2026-04-15No$13.75-pcs$--45.9%$-B0GX548X6Pekurfos2026-05-23No$8.89-pcs$-9.29%$-B0FLT9YJJ8Sporacingrts2025-08-09No$17.18-pcs$--8.76%$-#New Product Success Rates
Listing这个市场不适合进入，已经是高竞争、接近价格战的市场。新品牌刚进入的新品成功率是0%，整体新品成功率也是0%，而且当前可见的新品牌样本全部失败，说明不是“还有机会”，而是“进来就很难活”。
证据很直接：新品里，Sporacingrts、ekurfos、sdidzad 这三个新/近期入场品牌对应的新品全部亏损；其中 sdidzad 的新品 B0GSYQ7DGH 售价 13.75 美元，利润率 -45.9%，说明连定价都扛不住平台费用和物流成本。ekurfos 的 B0GX548X6P 售价 8.89 美元，同样不盈利；Sporacingrts 的新品 B0FLT9YJJ8 也亏损。时间趋势上，2025 年只有 1 个新品失败，2026 年已经出现 2 个新品失败，失败在加速，不是改善。更关键的是，老品牌 EnzeroTools 旗下 B0FBSM6PLB 虽然有 1654 条评论、月销 3000、月收入约 29.58 万美元，但利润率只有 0.56%，这就是典型的“卖得动但几乎不赚钱”的价格战信号；它不是小商家成功案例，而是老牌大玩家靠规模硬扛。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
sdidzadekurfosSporacingrts#Success Rate by Entry Time
Listing结论很明确：这个市场不可进入，属于价格战高风险区，且对新品牌和小生意都不友好。 最近新增的新品牌里，已看到 Sporacingrts、ekurfos、sdidzad 三个新品牌全部失败；新品牌新上架成功率为 0%，而且当前样本里可识别利润的产品里，整体盈利率也是 0%，说明不是“少数人做得好”，而是“绝大多数都被卷死了”。
证据很直接：市场里老品牌 EnzeroTools 仍在吃量，但利润几乎被压没了。 EnzeroTools 这类老品牌样本里，B0FBSM6PLB 月销 3000、月营收约 2,958,000 CNY，但利润率只有 0.56%；同品牌另一款 B0GVTVSMXG 只有 0.87%。新品牌 sdidzad 的 B0GSYQ7DGH 直接是 -45.9% 利润率，售价约 13.75 美元，连起步都没站住。更关键的是，近两年的新进入样本是 2025 年 1 个、2026 年 2 个，全部非盈利，说明不是市场在扩张，而是竞争在继续加码；利润分布里，低于 10% 的区间占主导，典型就是利润被打到地板上的市场。
对两类卖家都不建议做。 大品牌虽然有资金，但这里也只是被迫靠老品牌量和更强投放硬撑，属于“花大钱也未必赚钱”；小生意更没有空间，样本里没有任何真实的低评价/低投入成功案例可跟，反而有明显的伪成功风险信号——新品牌想进来要么砸营销，要么靠极强产品差异化，但当前数据没有看到这种可复制路径。结论：不要进入。如果一定要找标杆，最多只能看 EnzeroTools 的老牌运营方式，但不是进入信号；新品牌侧没有值得跟的 ASIN。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases