- Benchmark ASINB0FQNHF1YM
- MarketplaceUS
- Category ID3744811
- Analyzed Products
- Keywordkitchen gadget
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-06-22
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品牌已经连续失败，且没有出现任何可复制的真实赚钱样本。 目前样本里只有 Pubgeer 这一家新品牌，2 个新发布产品全部亏损，品牌新产品成功率 0%，这不是“早期机会”，而是已经进入后就直接失速的市场。
证据非常直接：价格并没有换来利润，反而是同质化和低效率竞争。 Pubgeer 的两款产品分别是 B0FQNHF1YM 和 B0FQNYRSQD，都是墙挂式文件/杂志收纳，核心差异只是在黑色金属网框和木质边条这种表面变化；失败原因也被明确标成“缺乏独特性”和“小市场/极端竞争”。其中 B0FQNHF1YM 定价 48.99 美元，毛利率看起来有 24.29%，但仍然没有形成有效销售；另一个新品也同样不赚钱。时间上看，2025 年 9 月和 10 月各上新 1 个，全部失败，说明市场不是在变热，而是在新入场后快速变成失败样本。按你的规则，这种新品牌成功率 0%、样本虽不大但已连续失败的市场，就是高风险信号，不是可进场信号。
对两类卖家的判断都是否定的。 对大品牌来说，虽然 50 万人民币预算足以覆盖单个 ASIN 的前期启动，但这里没有任何高利润案例证明值得重投，若要硬进只能靠更强品牌、研发和投放去硬抢；对小商家来说，更没有低评论、低压迫下的真实成功案例，反而只有失败样本，而且这里的产品几乎没有创新空间，极容易卷入价格战。短结论：不要进入；如果一定要做，只能把它当成“失败案例研究”，而不是投资机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这不是一个适合进入的市场：样本里新品牌新上架产品盈利率为0%，整体可判定为高风险且偏价格战/低效率市场。 你的预算50万人民币可以覆盖单个ASIN的前期启动，但不足以说明能在这个市场长期打赢，因为这里连基础新品都没有出现可验证的盈利案例。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 桌面文件收纳篮/文件筐：通常更便宜、不用打孔，适合放在书桌或柜面上；对租房用户和临时办公场景更友好。
- 门后挂袋式收纳：利用门背空间，安装更简单，几乎不占墙面；适合小户型和宿舍。
- 可堆叠塑料文件盘：价格低、轻便、可扩展，适合按类别分层放置纸张和杂志。
- 磁吸/粘贴式墙面收纳袋：无需复杂安装，适合轻量纸张、便签和票据；对不想钻孔的用户更有吸引力。
- 简易金属网格壁挂篮（无木饰款）：同类功能但通常更低价，外观虽简单但满足基础收纳需求。
- 可折叠布艺杂志篮：更轻、更便携，收纳杂志、报纸和文件时搬动方便，适合低预算用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个值得进入的市场：目前样本里 100% 的新品牌产品都失败了，利润为正的产品占比 0%，而且 2025 年新增的两个新品全部不赚钱。 更关键的是，这个赛道没有出现可复制的真实小商家成功案例，反而是一个“低门槛外观微改、但没有销量和利润验证”的失败样本。
Most investment in new productsLeast investment in new productsNew products with Highest revenuePubgeer
Recent Monthly Revenue (USD):-(-)B0FQNHF1YM (4.4/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FQNYRSQDBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FQNHF1YM (4.4/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FQNYRSQDBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经是低利润、低成功率的高风险市场。 目前只看到 1 个新品牌 Pubgeer、2 个新产品，结果是 0% 盈利、100% 亏损，且近月新增节奏只有 2025 年 9-10 月各 1 个新品，没有任何转强迹象，说明不是增长机会，而是新入场后迅速失败的市场。
证据非常直接。 2 个新品分别是 B0FQNHF1YM 和 B0FQNYRSQD，品牌都是 Pubgeer；前者标价 48.99 美元、仅 4 条评论、4.4 分，却仍然是非盈利，后者也是非盈利；品牌层面看，Pubgeer 的可识别产品盈利率为 0%，新产品盈利率为 0%，新品牌新发产品盈利率也是 0%。从产品结构看，这两个 ASIN 都只是“墙挂式文件/杂志收纳”的常规款，只有木质边条这种表面差异，没有技术壁垒，也没有明显创新；更关键的是，市场里利润率分布里可识别新产品只有 1 个落在 20%-30% 区间，另 1 个落在其他区间，整体没有形成可复制的高利润样本。按你的规则，这种 0% 成功率、样本虽小但新品牌已连续失败的市场，对小商家和大品牌都不是好机会。
对两种入场者的判断：大品牌也不应进，小商家更不应进。 大品牌如果硬进，只能靠更大投放、品牌背书或差异化研发去抢位；但这里没有足够的高利润案例证明值得重投。小商家方面，没有看到任何真正成功的“低评论、低压迫式”的案例，反而 2 个新品都失败，且要复制这种常规款很容易陷入同质化和价格战。你 50 万人民币预算虽然能覆盖单个 ASIN 的前期上架与初期推广，但在这个市场里它更像是“够进场，不够赢”；我的建议是不要进入。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FQNHF1YMPubgeer2025-10-10No$48.99-pcs$-24.29%$-B0FQNYRSQDPubgeer2025-09-11No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FQNHF1YMPubgeer2025-10-10No$48.99-pcs$-24.29%$-B0FQNYRSQDPubgeer2025-09-11No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，已经明显偏向零和竞争。 目前样本里新品牌只有 Pubgeer 一个，且 2 个新发布产品全部亏损、成功率 0%，市场总体可判定为失败率极高；同时没有任何可验证的老品牌成功案例来支撑“可复制的胜出公式”，所以现在入场没有数据优势。
证据很直接：Pubgeer 作为新进入品牌，2 个 ASIN（B0FQNHF1YM、B0FQNYRSQD）全部非盈利，品牌盈利率 0%，新产品盈利率 0%，而且 B0FQNHF1YM 定价 $48.99，却仍是非盈利，利润率只有 24.3% 但销量为不可确认/无活跃销售，说明高客单并没有换来有效动销。时间上也没有起量迹象：2025 年 9-10 月集中上新，全部失败，说明不是短期波动，而是新产品进入后直接失速。更重要的是，当前样本里没有看到你要求的“真实小卖家成功案例（<300 reviews）”，也没有老品牌成功样本，反而完全是失败样本；这意味着如果要做起来，大概率只能靠更重预算、更强品牌或更激进推广，而不是普通小卖家自然切入。你的预算 50 万 CNY 只能覆盖单一 ASIN 的前期采购、物流和推广，连长期品牌/R&D/认证都不含在内，因此就算勉强启动，也很难形成稳定胜率。
结论：不要进。 现在看不到合法的小卖家成功路径；Big Brand 也没有值得跟随的成功标杆，只能看到“新品牌全灭”的信号。若你一定要研究，唯一可跟踪对象只能是 Pubgeer 的失败路径，而不是成功案例。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Pubgeer#Success Rate by Entry Time
Listing这个市场不值得进入，已经是高风险、明显偏饱和的价格战市场。 近年的新品牌成功率几乎为零，而最近进入的品牌 Pubgeer 只有 2 个新产品，全部失败；同时市场里看不到持续上升的利润质量，反而是新进入者在快速失血。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases