- Benchmark ASINB0FRMQQKTH
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keywordclear desk organizer drawers, acrylic desk organizer, desktop file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，已经是明显的高竞争、低利润、接近价格战的状态；对大品牌和小商家都不是好赛道。新品牌新品盈利率只有6.25%，而且93.75%新品不盈利，最近一批新品里亏损占比还在继续上升，说明市场不是在变热，而是在变得更难赚。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing证据很直接：新品推荐预算中位数约 278,832.98 USD，最低也要 1,160.78 USD；你虽然有 500,000 CNY（约 7 万美元级别），能覆盖单个 ASIN 的早期投入，但远低于市场里那些真正跑出规模的头部老品牌投入。 例如 WOWBOX 8 个产品累计预算约 875,585.77 USD，月收入约 101.92 万 USD，但其新上架变体 B0FQ2G41BW 只有 0.64% 利润率，B0CHNXC87V 甚至 -0.72%；AZ. MIFENO 3 个新品全部亏损；HBlife 是少数新品牌里跑出来的成功样本，B0FS1DQF7G 仅靠 1,160.78 USD 预算做到 10.96% 利润率、月销 400、月收 663,600。
Early sourcing + logistics + marketing budget (USD)$1,160.78 - $294,441.84Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?43.75%New listing success rate (old brands):9.52%New listing success rate (new brands):3.70%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 桌面文件架/分层文件架：通常比亚克力带抽屉收纳盒更便宜，安装几乎零门槛，适合只想先把文件和纸张立起来的人。
- 可堆叠塑料收纳盒/周转盒：价格更低、容量更大，适合临时分装文具、票据和杂物，不强调桌面颜值但实用性强。
- 抽屉分隔片/可调节抽屉隔板：如果用户本来就有桌面抽屉，这类方案更省钱，能直接利用现有空间替代独立桌面收纳器。
- 简易网格笔筒+文件筐组合：单件购买门槛低，可按需逐步增加，比一体式亚克力收纳更灵活，适合预算有限的用户。
- 便携式文件袋/资料立袋：对只需要管理少量文件、合同、课程资料的人来说更轻便，成本低且可随手移动，适合工位共享场景。
- 磁吸/粘贴式桌边收纳件：不占桌面中心区域，安装简单，适合桌面已经拥挤、又不想买整套收纳产品的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经明显处于高竞争、低利润、接近价格战状态。 样本里整体可盈利产品仅4.80%，新品可盈利率只有6.25%，远低于你要求的健康线；而且新品牌里不少是靠低毛利甚至负毛利硬冲，说明不是“能赚”，而是“拼谁更能烧钱”。
证据很直接： 进入门槛不低但回报很差。市场总样本收入约156.4万美金（68个可识别收入产品），但利润率上限在新品里只看到11.0%左右，很多新上架产品只有7.7%（AIMOLLY B0FP8YJZ81，售价$16.99，月销1000，预算1229.42美元，70条评论）甚至0.64%（WOWBOX B0FQ2G41BW，售价$19.92，预算278832.98美元，14434条评论）和-0.72%（WOWBOX B0CHNXC87V，14479条评论）；更差的是，AZ. MIFENO 3个新产品全部亏损、0收入、0可识别预算，HBlife 4个产品里只有1个盈利，品牌盈利率表现极不稳定。市场时间趋势也偏弱：新品牌密集进入，但成功率没有同步上升，反而是“进来很多、赚到很少”。
可抄的只有“少数成功样本”，但它们不能代表市场健康。 大品牌参考只能看 WOWBOX 这类老牌的成熟款：B0FQ2G41BW、B0CHNXC87V 这类都证明这个细分靠的是规模、长周期铺货和强资源，不适合小品牌照抄；真正适合小品牌参考的是 HBlife 的 B0FS1DQF7G（31条评论，11.0%利润率，月销400，月收入6636美元，启动预算1160.78美元），它的打法是“透明亚克力 + 桌面一体收纳 + 小空间高密度分类 + 低价位”，但这已经带有明显黑帽推广痕迹，不是稳健模型。结论很明确：大品牌进场也只能靠重投放和品牌力，小品牌更不该进场；若硬做，只能复制极强差异化设计、接受前期亏损和高营销压力。
New products with Highest revenueMost investment in new productsAIMOLLY
Recent Monthly Revenue (USD):$16,990.00(1000pcs/month)B0FP8YJZ81 (4.8/5 (70 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Old brand with the most profitable new productsWOWBOX
Recent Monthly Revenue (USD):-(-)B0D9MYNX1PBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$996.00(50pcs/month)B0FQ2G41BW (4.4/5 (14434 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$5,832.00(300pcs/month)B0CHNXC87V (4.4/5 (14479 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsHBlife
Recent Monthly Revenue (USD):$6,636.00(400pcs/month)B0FS1DQF7G (4.5/5 (31 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsAZ. MIFENO
Recent Monthly Revenue (USD):-(-)B0GS5CSJQP (4.1/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GS5X4ZBT (4.1/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GS5ZP6D6Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 25件多尺寸套装，组合自由度高，和常见单件收纳差异大
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- 全透明亚克力，能一眼看清内容，适合化妆台/抽屉展示
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- 抽屉内分格明显，满足精细分类收纳需求
B0FBWGDZB2 (4.4/5 (268 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 桌面一体式设计，带抽屉和6个分区，和抽屉托盘类产品差异明显
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- 通体透明亚克力，视觉清爽，图片更容易吸引点击
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- 兼顾笔筒、便签和小抽屉，适合小空间高密度收纳
B0FS1DQF7G (4.5/5 (31 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing不建议进入，这个市场已经接近价格战并且明显偏饱和。 以新产品看，只有6.25%能盈利，而93.75%都不盈利；利润率里低于10%的产品占比很高，说明新品一进来就被低利润挤压，风险非常高。
从趋势看，市场不是在变好，而是在变差：2025年只有2个新产品盈利、15个亏损；到了2026年，1个盈利、24个亏损，亏损新品明显加速。按品牌看，真正能赚到钱的新产品几乎都来自老品牌：DILIBRA 的 B0FKYDVT67，利润率16.8%，月利润2868.44美元，早期投入约8528.25美元；CHOWAY 的 B0GDVDL1QV，利润率14.04%，月利润386.1美元；HBlife 的 B0FS1DQF7G，利润率10.96%，月收入6636美元，早期投入1160.78美元，但这是黑帽新上架，不是干净的小卖家成功样本。反过来，新品牌里像 AZ. MIFENO 基本全军覆没，3个新品全亏，连收入都没有；AIMOLLY 也是1个新品全亏，B0FP8YJZ81 只有7.7%利润率，且带黑帽特征。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DK2V5F62Hiitytin2024-10-15Yes$30.49900pcs$27441.013.74%$3770.4
B0FBR1GG7YDILIBRA2025-06-03Yes$31.03700pcs$21721.013.43%$2917.14B0FKYDVT67DILIBRA2025-10-19Yes$34.25500pcs$17125.016.75%$2868.44B0FS1DQF7GHBlife2025-12-03Yes$16.59400pcs$6636.010.96%$727.31
B0BT9MKCLYMaitys2023-01-28Yes$21.31200pcs$4262.011.91%$507.61
B0GDVDL1QVCHOWAY2026-02-14Yes$27.5100pcs$2750.014.04%$386.1Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FKYDVT67DILIBRA2025-10-19Yes$34.25500pcs$17125.016.75%$2868.44B0FS1DQF7GHBlife2025-12-03Yes$16.59400pcs$6636.010.96%$727.31B0GDVDL1QVCHOWAY2026-02-14Yes$27.5100pcs$2750.014.04%$386.1#New Product Success Rates
Listing这个市场不适合进入，结论很直接：新品成功率只有6.25%，老品牌新品成功率也只有9.52%，整体只有4.80%可盈利，已经是明显的价格战高风险市场。 这不是适合小品牌试水的赛道；对大品牌来说也不是好市场，因为成功主要被老品牌和少数强势玩家拿走，新品牌多数在亏钱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
HBlifeDILIBRACHOWAYNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AofastOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入高风险价格战区，且新品牌几乎全军覆没。 近期新品牌涌入很多，但可持续盈利非常少；对大品牌来说也不是好机会，对小商家更不适合，除非你愿意承担高预算和强营销对抗。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 6 2 0 0 0 10 2026 1 3 1 1 0 0 0 22 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 2 1 0 0 0 0 3 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 1 1 0 0 0 0 2025/11 0 0 3 0 0 0 0 2 2025/12 0 0 1 1 0 0 0 3 2026/1 0 1 0 0 0 0 0 14 2026/2 0 0 1 1 0 0 0 2 2026/3 0 2 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 0 2026/5 1 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesDILIBRA 12 Pcs Clear Extendable Drawer Organizer, Adjustable Drawer Storage 2-Size Desk Drawer Organizer, Plastic Non-Slip Storage Bins for Makeup Cosmetic Jewelries Utensils Stationery Dressers
This listing is deemed profitablePrice (USD)$34.25Released TypeNew Release (2025-10-19)Brand is an old entry in this marketSize and Weight22.4 x 18.7 x 18.3 cm, 1592.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
全透明亚克力/塑料外观，适合强调可视化收纳, 12件可伸缩抽屉收纳盒组合，2种尺寸可自由拼配，区别于常见固定尺寸分隔盒Key Buying Motive
可伸缩调节，能适配不同抽屉尺寸；12件组合更灵活，且带防滑与透明可视化收纳Target Customers
更适合需要按抽屉尺寸灵活组合的家庭收纳用户，以及化妆台、办公桌、厨房抽屉的多场景整理需求Early Investment
Investment
Monthly Revenue (Recent) (USD)$17,125.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.33% / 16.75%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-11.29% / -5.87%Peak / Non PeakSales & BSR Performance
HBlife Acrylic Desk Organizer with Drawer, Pen & Pencil Holder, Multifunctional Desktop Caddy for Office Supply and Organization (Clear)
This listing is deemed profitablePrice (USD)$16.59Released TypeNew Release (2025-12-03)Brand is a new entry in this marketSize and Weight22.8 x 12.7 x 9.6 cm, 349.00gProfitable Factors
Distinct functions and featuresUnique appearance designLow pricing strategyDesign & Appearance
通体透明亚克力，主打清爽通透的桌面视觉, 桌面型一体式收纳结构，带1个抽屉和6个分区，兼顾竖放与抽屉式分类Key Buying Motive
把笔筒、文件/便签收纳和小抽屉合并到一个紧凑桌面收纳器里，减少占用空间Target Customers
需要小空间高密度分类收纳的办公桌、宿舍桌和家庭书桌用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,636.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.27% / 10.96%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.32% / -2.63%Peak / Non PeakSales & BSR Performance
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