- Benchmark ASINB0GS6L1CTH
- MarketplaceUS
- Category ID3744811
- Analyzed Products
- Keyworddesk organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-25
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，已经是明显的低利润+高竞争区，新品牌和小企业都不该硬进。 当前可识别的新上架产品里，只有1个盈利、15个不盈利，成功率只有6.25%；新品牌新上架成功率也只有10.00%。利润面更差，新产品利润区间大致在-3.79%到10.88%，多数都落在10%以下，已经是价格战信号。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场不是好机会。 目前新品新品牌失败率极高，且同质化严重；你有 50 万人民币预算可以启动，但这只够覆盖前期进货、物流和营销，远不足以支撑长期研发、品牌和认证投入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?37.50%New listing success rate (old brands):0.00%New listing success rate (new brands):10.00%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 利用现有的纸箱/快递箱自制桌面文件收纳盒：成本最低，适合临时分类，不需要额外采购。
- 用鞋盒、礼盒或食品包装盒改造成竖立式文件架：比买成品更便宜，也更容易按尺寸裁切。
- 直接使用可折叠文件袋/牛皮纸档案袋替代桌面收纳盒：更轻便，适合少量文件和随手归类。
- 把文件放进抽屉分隔板或抽屉收纳托盘中：如果用户已经有桌子抽屉，这通常比桌面单独买收纳器更省空间、更省钱。
- 使用墙面文件袋/粘贴式文件挂袋：比占桌面空间的桌面收纳更适合小工位，也更容易保持台面整洁。
- 采用办公台下挂篮或夹式收纳篮：不占桌面面积，适合不想再买桌面摆件但又需要整理纸张的人。
- 用便签+电子扫描/拍照归档替代纸质分类收纳：对于主要是待办、票据、说明书的人来说，几乎零成本且更省事。
- 购买二手/二手平台的旧文件架或杂志架：比新品更便宜，且功能接近，适合预算敏感用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，而且已经明显接近/处于同质化与低利润区间：整体可识别盈利产品只占4.76%，新上架产品里可盈利比例也只有6.25%；同时新品牌新上架的失败率高达90%，老品牌新上架失败率更是100%。这不是一个适合大品牌或小企业去押注的市场，除非你有非常强的差异化和预算优势，但从当前数据看，胜算仍然很低。
New products with Highest revenuePoola Voidra
Recent Monthly Revenue (USD):$1,159.50(50pcs/month)B0GJ8DWZ86 (5/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsAmazingSpark
Recent Monthly Revenue (USD):$1,499.50(50pcs/month)B0DZMJFWGN (4.4/5 (23 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsOFIDELITY
Recent Monthly Revenue (USD):-(-)B0FXW87JB1 (4.2/5 (58 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 花卉多彩图案，视觉辨识度最高
- |
- 更像教室/返校装饰收纳，图面更吸睛
- |
- 6个分格+标签，适合分类购买需求
B0GJ8DWZ86 (5/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 木纹+黑色金属网面，风格反差明显
- |
- 复古工业风外观，和常见文件盒差异大
- |
- 桌面/地面双场景，图片展示更有质感
B0FXW87JB1 (4.2/5 (58 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是明显的价格战+饱和风险市场。 仅看可识别利润的样本里，亏损/低于10%利润的产品占绝大多数：全部产品中低于10%的占30.95%，其中新产品里低于10%的占25%，而新产品样本里只有1/16达到10%~20%，没有任何新产品超过20%。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GJ8DWZ86Poola Voidra2026-01-22Yes$23.1950pcs$1159.515.33%$177.76B0DZMJFWGNAmazingSpark2025-03-07Yes$29.9950pcs$1499.510.05%$150.7Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GJ8DWZ86Poola Voidra2026-01-22Yes$23.1950pcs$1159.515.33%$177.76#New Product Success Rates
Listing这个市场不适合进入，已经进入明显的高风险/接近价格战状态。 关键原因很直接：新产品整体盈利率只有6.25%，新品牌新产品盈利率只有10.00%，而且已识别的成功样本几乎只剩1个，失败样本却有15个；这不是“可挑机会”的市场，而是“多数人会亏”的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Poola VoidraNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Poola VoidraWisuce EssentialsSlinerLimitlihoZAYHENYOOOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经明显进入价格战/超饱和区。 近端数据里，新品牌几乎没有真正跑通：新品牌新上架盈利率只有6.25%，市场整体可识别盈利产品仅4.76%，而最近一批新品牌里90%都是非盈利；同时 2026 年新品牌新货的结果是1个盈利、11个不盈利，趋势是越来越难做，不是越来越容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 4 2026 0 0 0 1 0 0 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 1 0 0 0 3 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 5 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 3 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAmazingSparkB0DZMJFWGN (4.4/5 (23 Reviews))AmazingSpark 5 Pack Magazine File Holder Office Desk Storage Holder Set Vertical Desk Cardboard Organizer for Office Home Classroom Organize Your File Magazines Paperwork Books or Binders (Beige)
This listing is deemed profitablePrice (USD)$29.99Released TypeOld Release (2025-03-07)Brand is an old entry in this marketSize and Weight38.2 x 34.3 x 3.0 cm, 1388.00gProfitable Factors
Based on old ASINDesign & Appearance
浅米色极简外观，搭配金色烫金装饰, 5个竖立式纸板文件盒套装，带标签位，整体更偏家居/桌面装饰风Key Buying Motive
主打轻量纸板材质+可快速安装，适合按分类批量收纳文件、杂志和书本Target Customers
更适合想要桌面统一风格、同时需要一次性批量分类收纳的人群，如家庭办公、教室和文具整理场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,499.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.00% / 10.05%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-16.52% / -12.47%Peak / Non PeakSales & BSR Performance
Poola VoidraB0GJ8DWZ86 (5/5 (5 Reviews))Poola Voidra 6 Set Floral Cardboard Magazine Holders Set Classroom File Folders Organizer with 6 Printable Labels Vertical Book Storage Boxes for Back to School Classroom Teacher Desk
This listing is deemed profitablePrice (USD)$23.19Released TypeNew Release (2026-01-22)Brand is a new entry in this marketSize and Weight33.0 x 33.0 x 2.4 cm, 585.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
花卉主题与多款不同图案组合，区别于常见纯色/单色文件盒, 6个竖式纸板杂志盒采用花卉装饰外观，整体更偏课堂装饰风格而非传统办公极简风Key Buying Motive
6个收纳位+6个可打印标签，适合按学科/科目快速分类Target Customers
更偏向教师、教室和返校场景的文件分类收纳需求Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,159.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.06% / 15.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.22% / 3.05%Peak / Non PeakSales & BSR Performance