- Benchmark ASINB0DQTXMY3N
- MarketplaceUS
- Category ID234950011
- Analyzed Products
- Keywordskin care, personal care
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品几乎没有成功空间，已经是低利润、强竞争、接近价格战的市场。 当前可识别的新品牌只有2个，新增新品3个，但新品盈利率是0.00%；整体可判定的盈利产品只有20.00%，最近入场的样本也没有出现任何可复制的赚钱案例，说明新进入者基本被压制住了。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入，用户预算也不够覆盖一个有胜算的切入点。 现在能看到的市场结果是：整体可盈利产品只有20.00%，但新品可盈利率是0.00%，而且新品牌和老品牌的新发布都没有跑出可验证的盈利样本；这说明新品进入几乎被压到没有成功空间，属于高风险、偏价格战的环境。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 修眉刀/眉刀片套装：价格通常更低、上手更快，适合只需要处理眉形和少量面部细毛的用户。
- 一次性鼻毛剪刀/圆头安全小剪：无需充电、无需维护，购买门槛低，适合偶尔修剪鼻毛的人。
- 手动修眉剃刀/脸部剃毛刀：比电动修剪器更便宜，便于随身携带，适合预算敏感且使用频率不高的用户。
- 单功能鼻毛修剪器（非2合1/3合1）：如果用户只想处理鼻毛，单功能款往往更便宜、结构更简单、故障点更少。
- 夹眉镊子+修眉梳组合：非常低成本，适合只做零星修整、对“完整修剪工具”需求不强的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入。 结论很直接：新品几乎没有成功样本，整体已经偏向价格战；老品牌靠差异化和品牌力还能赚钱，但新品牌在这里基本被打穿，500,000 CNY 也不够改变胜率。
Least investment in new productsNew products with Highest revenueMost investment in new productsGERY
Recent Monthly Revenue (USD):-(-)B0G2T13P2W (4.3/5 (35 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsHEBECA
Recent Monthly Revenue (USD):$14,460.00(500pcs/month)B0DQTXMY3N (4.4/5 (453 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 粉色女性化外观，视觉上更容易吸引点击
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- 3合1修眉/鼻毛/面部细毛，功能更完整
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- 带旅行袋和防水设计，适合随身护理
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- 定位明确，适合注重精致美容的女性用户
B0DQTXMY3N (4.4/5 (453 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 黑色极简机身，和粉色款形成明显区分
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- 专注鼻毛/耳毛修剪，产品图更直观
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- 便携充电款，适合日常随身使用
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- 价格低，容易吸引入门型购买
B0F9T9LYSW (4.4/5 (66 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌几乎没有成功样本，整体已经接近价格战/饱和区。 现有样本里可明确判定的盈利产品只有1个，占可判定样本的20%，而新上架产品的盈利率是0%；更关键的是，新品牌只有2个，且这2个新品牌都没有跑出可复制的赚钱样本，说明不是“新手可轻松切入”的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DQTXMY3NHEBECA2025-01-22Yes$28.92500pcs$14460.036.65%$5299.59Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G2T13P2WGERY2025-11-18No$11.19-pcs$-14.23%$-
B0FZRRRL95HEBECA2025-11-04No$--pcs$--%$-#New Product Success Rates
Listing结论很明确：这个市场不适合进入，已经呈现出明显的低利润、低成功率和强竞争特征。 现有数据里，新品盈利率为0%，整体可判定盈利的样本只有20%，而且样本中所有新品都是非盈利，说明这个赛道对新进入者并不友好，尤其不适合小品牌直接硬闯。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GERYHEBECA#Success Rate by Entry Time
Listing这个市场现在不值得进入：新品牌几乎没有真正跑通，且新发布产品利润率为0%，已经是明显的低利润/价格战市场。 结合样本，最近入场的产品大多靠“常规功能堆叠+低价”，没有形成足够差异化；对小商家尤其不友好，对大品牌也只是高投入硬碰硬，不是优先进入的市场。
从数据看，市场节奏并没有放缓，反而在持续有新入场：2025年出现了2个新品牌相关的非盈利新产品，2026年又出现了1个新品牌相关的新发布，但新发布产品盈利率是0.00%，说明最近的新增不是机会，而是更多失败尝试。总体可识别产品里，盈利率只有20.00%，而新发布产品盈利率是0.00%，这已经满足“新进入更难赚到钱”的危险信号；同时，当前可见的新品牌只有2个：GERY、7AM2M PESONALCARE，旧品牌有3个：Generic、7AM2M、HEBECA，说明市场不是靠大量新品牌快速扩张，但也没有出现健康的新手胜出，属于进入难、利润弱的结构。
小商家这边没有可抄作业的真实成功案例。唯一可见的新品牌 GERY 的新品 B0G2T13P2W 直接亏损；旧品牌里 HEBECA 的 B0FZRRRL95 也亏损，7AM2M PESONALCARE 的 B0H8C1NWDZ 目前也未形成可确认的盈利，说明这个类目里不是“谁先进谁赢”，而是大概率都被压在低利润区。样本成功款 B0DQTXMY3N 来自 HEBECA，卖到 28.92 USD、月收入 14460 USD，靠的是基于旧款、功能差异化、外观区分，这更像大品牌打法，不是小商家能轻松复制的路径；而失败款如 B0F9T9LYSW / B0FZRRRL95 / B0G2XVJ4MP 都指向同一件事：功能相近、差异太弱、价格压力大。以你当前 500000 CNY 的预算来说，虽然表面上够做单品启动，但这类市场还会额外吞掉品牌、研发、认证和持续广告成本，不适合贸然进场。
结论很直接：不要进入。 大品牌也不是好机会，除非愿意用更高预算做明显创新和品牌投入；小商家更不应进，因为没有真实的低门槛成功样本，且新品牌成功率为0.00%。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHEBECA Nose Hair Trimmer for Women, 3in1 Electric Eyebrow Trimmer Waterproof Facial Hair Removal Rechargeable Hair Shaver Razor for Nose Ear Eyebrow Peach-Fuzz Lips Chin FT3001 Pink (Pink)
This listing is deemed profitablePrice (USD)$28.92Released TypeOld Release (2025-01-22)Brand is an old entry in this marketSize and Weight19.6 x 8.0 x 3.9 cm, 82.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色外观更偏女性化、礼品化，和常见黑白款形成区分。, 3合1修眉+鼻毛+面部细毛一体机，且配套旅行袋，整体更偏女性美容护理套装。Key Buying Motive
双面修眉头、皮肤防护剃网、IPX6防水、USB充电和便携收纳，定位更完整的女性面部精修工具。Target Customers
主要面向重视眉形整理、脸部绒毛清理和随身便携护理的女性用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$14,460.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight35.39% / 36.65%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight33.67% / 34.93%Peak / Non PeakSales & BSR Performance