- Benchmark ASINB0GV3WR6X7
- MarketplaceUS
- Category ID3779171
- Analyzed Products
- Keywordskin care
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是低利润、强竞争的价格战盘子。 新品牌只有4个，真正跑出盈利的新品牌只有 AREYZIN，整体新发布成功率只有20%，而且80%的新产品都不赚钱；利润区间还落在-18.73%到18.73%之间，说明多数产品不是薄利就是亏损，根本不是健康市场。市场也没有出现30~100+新品牌涌入的“超饱和”信号，但已经足够证明竞争压得很重，继续进场大概率只是在烧钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，用户预算可以覆盖单个ASIN的起步投入，但市场已经被低利润和失败新品拖住，继续做只会把钱烧在高竞争里。 这不是“能不能做”的问题，而是“做了大概率赚不到钱”的问题；对大品牌和小团队都不是好赛道。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 一次性面部剃毛刀/眉刀（更便宜、无需电池、上手更简单，适合临时修眉和去细绒毛）
- 小型手动修眉剃刀套装（通常比电动鼻毛修剪器更低价，且维护成本更低）
- 电动眉毛修剪刀/面部细毛修剪器的低价款（功能接近，但很多机型价格更低、渠道更广）
- 不锈钢指甲剪/小修剪刀配合梳眉工具（可替代部分鼻毛/眉毛整理需求，成本更低、可重复使用）
- 美容院/理发店的快速眉形修整服务（单次成本不高，适合不想自行购买和维护工具的人）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入。 以当前样本看，新品成功率只有20%，但失败新品占80%，而且低利润/亏损产品已经占主导，属于高风险、接近价格战的环境；对小品牌尤其不友好，对大品牌也不是好盘子。
New products with Highest revenueAREYZIN
Recent Monthly Revenue (USD):$4,708.00(400pcs/month)B0GV3WR6X7 (4.4/5 (162 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsEROWZOLA
Recent Monthly Revenue (USD):$249.50(50pcs/month)B0DC6LDK7H (4.3/5 (103 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Most investment in new productsLeast profitable new productsLeast investment in new productsBestac
Recent Monthly Revenue (USD):-(-)B0FT7SNFG5 (4/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 电动鼻毛/耳毛/眉毛多功能，和手动修眉刀差异最大
- |
- 金属渐变机身更醒目，货架识别度高
- |
- 粉感配色+独立刀头，更像美容小电器，容易吸引点击
B0GV3WR6X7 (4.4/5 (162 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 麦秆手柄+硅胶保护套，外观和材质更少见
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- 淡彩多色组合，视觉更柔和，适合女性审美
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- 主打安全新手修眉，和普通手动剃毛刀区分明显
B0DC6LDK7H (4.3/5 (103 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是低利润、强竞争的价格战市场，新品牌成功率极低。 现有数据里，能明确算出盈利的产品只有16.67%，新上架产品里只有20.00%盈利；而新品牌新上架产品里，盈利与不盈利的对比几乎被不盈利吞没，说明不是正常机会，而是高失败率赛道。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GV3WR6X7AREYZIN2026-03-27Yes$11.77400pcs$4708.024.13%$1136.05Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GV3WR6X7AREYZIN2026-03-27Yes$11.77400pcs$4708.024.13%$1136.05#New Product Success Rates
Listing不建议进入，这个市场对新品牌和小卖家都不友好。 目前只有5个新发布样本里1个盈利，成功率20%，看起来还没到“全面失败”的底线，但利润分布已经很偏：大部分新产品都落在“other”，而已识别到的盈利样本只有AREYZIN的B0GV3WR6X7，说明真正可复制的成功案例极少。
证据很清楚：新品牌只有4个，但盈利只集中在AREYZIN 1个品牌，失败却分散到Bestac、ChaosssCo、Lanthome；老品牌EROWZOLA虽然只出现1个，但它仍然代表更成熟的壁垒。 AREYZIN的B0GV3WR6X7是新品牌、全新上架、白帽打法，售价11.77美元，月销400件，月营收4708美元，利润率24.1%，前期投入3176.83美元，其中广告714.47美元；它能跑出来，靠的是“基于旧款、功能差异化、外观差异化”，不是纯靠低价。反过来，Bestac 的 B0FT7SNFG5、ChaosssCo 的 B0FWFJVWVZ、Lanthome 的 B0GYD9L49R、AREYZIN 自己的 B0H2VMC1LY 都是失败样本，且失败集中在2025~2026年新上架，说明最近进入的新品竞争明显更差。市场总利润率分布也偏弱：低于-10%的有1个，20%~30%只有1个，其余4个都无法形成稳定盈利，已经出现明显的价格挤压迹象。
对小卖家来说，这不是可轻松复制的机会；对大品牌来说，也只是“有可能”，不是“高概率”。 目前没有看到30~100+新品牌涌入的超饱和警报，但“5个新发布仅1个盈利、80%新产品不盈利”已经足够说明进入门槛高，而且要复制AREYZIN这种结果，至少要接受约3176.83美元级别的前期投入，还要额外准备品牌和研发成本，实际单SKU启动预算应明显高于表面数据。小卖家如果没有明显差异化和足够预算，不应该进；大品牌若一定要进，只能照着AREYZIN的路径做——功能升级、外观区分、白帽推广、且预留更高预算。结论：当前不值得进场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AREYZINNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BestacChaosssCoLanthomeAREYZIN#Success Rate by Entry Time
Listing这个市场不适合进入，已经出现明显的过热和价格战信号。 近几个月几乎没有稳定的新盈利扩张，能跑出来的只有少数样本，而且新品牌成功率只有20%，新上新品牌里80%都失败；当前更像是“少数赢家吃掉多数失败者”的市场，不是适合普通新品牌或小商家去硬闯的窗口。
证据很直接：市场样本里可识别盈利产品占比只有16.67%，新上新产品盈利率只有20.00%，低于你要求的安全线；近一年新品牌里，真正盈利的只有 AREYZIN 的 B0GV3WR6X7，利润率24.1%，最近月利润1136.05美元，月销400，近期售价6.99美元、均价11.77美元，早期投入约3176.83美元（广告714.47美元）。但同品牌另一款 B0H2VMC1LY 亏损，说明不是“品牌整体轻松赚钱”，而是单品偶发成功。最近时间趋势上，2025年只有2个新品牌产品失败，2026年出现1个盈利、2个失败，成功并没有持续放大，反而是失败样本持续出现；按品牌看，AREYZIN 50%成功率，但 Bestac、ChaosssCo、Lanthome 全部落入非盈利样本。当前还没看到需要200-300条评论/年那种“假评驱动”来撑起来的爆炸式成功，但已经能看到新品牌普遍要靠强投放、低价和较高启动资金才能活下来。用户预算50万人民币足够做单个ASIN启动，但对这种需要广告+潜在品牌投入+可能创新成本的市场来说，只够买门票，不足以证明可持续胜出。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 0 0 0 1 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 1 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAREYZIN Ear and Nose Hair Trimmer Clipper - 2026 Professional Painless Ladies Eyebrow & Facial Hair Trimmer for Men Women,Battery-Operated,with IPX7 Waterproof Dual Edge Blades for Easy Cleansing
This listing is deemed profitablePrice (USD)$11.77Released TypeNew Release (2026-03-27)Brand is a new entry in this marketSize and Weight15.4 x 7.8 x 1.9 cm, 41.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉紫/蓝绿渐变的金属机身，相比常见白色或单色眉刀更有货架辨识度, 电动鼻毛修剪器形态，带有独立刀头与保护盖，外观更接近小型电动美容器而非一次性手动修眉刀Key Buying Motive
IPX7防水、双刃旋转刀头、低噪音且可用AA电池长续航，主打“鼻毛+耳毛+眉毛+面部细毛”多场景清理Target Customers
同时覆盖注重体面修整的男性与偏好温和无痛、可随身使用的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,708.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight22.18% / 24.13%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight20.49% / 22.44%Peak / Non PeakSales & BSR Performance