- Benchmark ASINB0G4W1ZK1Q
- MarketplaceUS
- Category ID16188247011
- Analyzed Products
- Keywordkitchen gadget
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-25
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合现在进入，属于高风险、偏亏损的赛道。 目前只有 ProtectHobby 这一家新品牌、唯一新产品 B0G4W1ZK1Q，结果是直接亏损，说明市场还没形成可复制的正向样本，不是机会市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这不是一个适合现在进入的市场。 用户预算500,000 CNY表面上能覆盖单个ASIN前期成本，但市场已经出现明显的价格战和低成功率信号；当前唯一拿到的样本里，保护Hobby 的 B0G4W1ZK1Q 售价13.99美元、月销50、利润率-23.47%，直接是亏损且销售还没达到100单位的有效门槛，说明这个赛道连“活下来”都很难。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 直接使用抽屉式餐具收纳盒：通常更便宜、容量更大，适合大多数厨房；不需要额外拿取动作，放进抽屉就能用。
- 普通塑料分格收纳篮/文件整理篮：在家居百货或超市更容易买到，价格往往更低，也能临时替代台面餐具筒。
- 一次性餐具原包装/收纳袋分区法：把刀叉勺保留在原包装或用拉链袋分类，几乎零成本，适合临时聚会、野餐或短期使用。
- 马克杯/小篮子分装：用家里现成的杯子或小收纳篮装刀叉勺，最容易上手，不用额外采购，适合租房或低频使用场景。
- 可堆叠餐具托盘/简易抽屉分隔片：比带手柄的台面收纳器更便宜，且更容易按抽屉尺寸调整，适合只想解决桌面杂乱的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：当前样本里 100% 新品都亏损，利润率为 -23.5%，而且新品牌新品成功率是 0%。 这不是可复制的增长样本，而是低价、低利润、低销量的失败案例；对大品牌和小商家都不是好机会。
Most investment in new productsNew products with Highest revenueLeast investment in new productsProtectHobby
Recent Monthly Revenue (USD):$699.50(50pcs/month)B0G4W1ZK1Q (4.1/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0G4W1ZK1Q (4.1/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。 目前只看到1个新品牌 ProtectHobby 和1个新上架 ASIN B0G4W1ZK1Q，但它已经是明显亏损状态，且没有任何成功的新进入样本，说明不是机会市场，而是高失败风险的起点。
证据很直接：B0G4W1ZK1Q 售价 13.99 美元，月销 50 件，月营收 699.50 美元，但利润率 -23.5%，月亏损 -164.17 美元；早期投入已达 2098.50 美元，其中广告 543.09 美元。 该产品是新品牌、近三个月均销 50 件，但销售状态仍被判定为不活跃，说明销量不足以覆盖持续投放和履约成本；品牌 ProtectHobby 目前 1 个产品、0 个盈利产品，品牌成功率 0%。用户预算 50 万 CNY 虽然表面足够覆盖单个 ASIN 的前期投入，但这类亏损模型并不显示可复制的正向回报。更关键的是，当前新产品利润分布里没有任何正利润样本，已出现“新品牌入场即亏损”的信号，而不是健康竞争。
结论：不要进。 这里没有可当作小卖家成功案例的真成功样本，也没有看到需要跟随的稳定大品牌；如果后续出现大量新品牌涌入或多数产品利润继续低于 10%，这类市场会直接变成价格战和超饱和市场，小商家和大品牌都不适合硬冲。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0G4W1ZK1QProtectHobby2026-02-11No$13.9950pcs$699.5-23.47%$-164.17Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G4W1ZK1QProtectHobby2026-02-11No$13.9950pcs$699.5-23.47%$-164.17#New Product Success Rates
Listing这个市场不值得进入：当前样本里只有 1 个新品牌 ProtectHobby，且唯一新上架 ASIN B0G4W1ZK1Q 直接亏损，利润率 -23.5%，月销约 50 单、月营收 $699.5，却只得到 -$164.17 的月利润；按盈利规则，10% 以上且销量能覆盖 MOQ 才算可行，但这里连最基本的盈利都没做到。更关键的是，市场新产品盈利率为 0%，新品牌新上架盈利率同样是 0%，没有任何可复制的真实小商家成功样本，反而呈现出明显的失败样本。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ProtectHobby#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入价格战型高风险区。 目前可见的最新新品牌入场只有 ProtectHobby 这一家，但它的新产品 B0G4W1ZK1Q 直接亏损，利润率 -23.5%，首月销量看似有 50 单、月营收 699.50 美元，却只换来 -164.17 美元月亏损；新品牌新上架成功率是 0%，全市场可识别盈利产品比例也是 0%，这不是可复制的好机会，而是明显的失败样本。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases