
这个市场不值得进入,已经是明显的价格战区,而且对新品牌是过度拥挤。 近端 19 个新产品里 19 个都不盈利,成功率是 0%;新品牌只有 5 个,却没有任何真正跑通的新品,说明不是“还能抢一块”,而是“新进来基本都会亏”。
证据很硬:新上架产品的利润区间只到 -19.68% 到 7.82%,连新产品的盈利率都停在 0.00%;按时间看,2025 下半年到 2026 上半年新货集中上架,但越新的货越偏亏,2026 年 4-6 月的新增尤其差。品牌层面,Poshetion 连推 7 个新款全部亏损,PAASHLUX 的 B0GG936QJN 有 11.14% 表面毛利但只有 33 条评论,不算可复制的小卖家成功案例;OURCABECUE 的 B0FVLPVPFL 虽然显示 17.4% 毛利、337 条评论,但品牌整体 2 个新品全亏、总收入为 0,也说明并没有形成稳定跑通。真正能赚钱的样本基本来自老品牌或老链接改款,比如 MISTO 的 B008C9UA9W、FLAIROSOL 的 B0BLHK66R5、Gafiwa 的 B0CR8KCZD5,核心靠的是功能差异、设计差异和品牌势能,不是普通新卖家能轻松复制的路径;同时 TrendPlain 这样的大牌也有 42 个亏损款,说明市场里已经是强势品牌和低价同质化一起挤压利润。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不该进。 以当前数据看,它已经进入明显的价格战区,而且新品牌几乎没有成功样本;你给的500000 CNY预算,能覆盖部分单品前期入场,但不够支持在这个赛道里靠常规打法稳定跑出来。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品成功率为0%,整体可盈利产品只有2.86%,而新品牌上新全部失败,已经是明显的价格战+拥挤市场。对大品牌和小品牌都不是机会,继续做只会把预算烧在低毛利、低胜率竞争里。
这个市场不值得进入:新品几乎被打成了价格战,且新品牌新品 100% 都没跑出盈利,说明不是“还能做”,而是“已经被卷坏了”。 用户预算 50万CNY 看起来足够做单品启动,但这里真正的问题不是起盘资金,而是进入后很难靠正常打法活下来。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0BLHK66R5 | FLAIROSOL | 2022-11-04 | Yes | $23.87 | 2000pcs | $47740.0 | 31.41% | $14995.14 |
![]() | B008C9UA9W | MISTO | 2012-06-18 | Yes | $20.17 | 500pcs | $10085.0 | 29.64% | $2989.2 |
![]() | B0CR8KCZD5 | Gafiwa | 2024-09-19 | Yes | $16.99 | 300pcs | $5097.0 | 25.07% | $1277.82 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GZ5Z7VFC | Poshetion | 2026-04-30 | No | $10.02 | 4000pcs | $40080.0 | -19.1% | $-7655.28 | |
![]() | B0GVK8GGS5 | RMNJPW | 2025-09-10 | No | $8.45 | 600pcs | $5070.0 | -26.68% | $-1352.67 |
![]() | B0GZ6KSL1C | Poshetion | 2026-05-01 | No | $10.14 | 400pcs | $4056.0 | -17.89% | $-725.61 |
![]() | B0H4839YRJ | Poshetion | 2026-06-06 | No | $10.36 | 250pcs | $2590.0 | -16.53% | $-428.12 |
![]() | B0FM3FFXMM | YARRAMATE | 2025-08-12 | No | $8.54 | 600pcs | $5124.0 | -6.63% | $-339.72 |
![]() | B0FQKPF9TC | FineDine | 2025-09-10 | No | $9.38 | 300pcs | $2814.0 | -5.55% | $-156.17 |
![]() | B0FM2XB8RG | YARRAMATE | 2025-08-12 | No | $9.2 | 600pcs | $5520.0 | -2.64% | $-145.72 |
![]() | B0GZ6CXJ5G | Poshetion | 2026-05-01 | No | $8.09 | 100pcs | $809.0 | -16.22% | $-131.21 |
![]() | B0H4GT8SD9 | Poshetion | 2026-06-08 | No | $8.22 | 100pcs | $822.0 | -15.04% | $-123.62 |
![]() | B0H48BHWFW | Poshetion | 2026-06-06 | No | $8.38 | 50pcs | $419.0 | -14.36% | $-60.16 |
![]() | B0FM3GWJ19 | YARRAMATE | 2025-08-12 | No | $8.58 | 50pcs | $429.0 | -6.65% | $-28.52 |
![]() | B0FVLPVPFL | OURCABECUE | 2025-12-01 | No | $19.19 | 300pcs | $5757.0 | 17.4% | $1001.72 |
![]() | B0GG936QJN | PAASHLUX | 2026-03-16 | No | $19.99 | -pcs | $- | 11.14% | $- |
![]() | B0FX2LLL5H | BOKKY | 2025-10-19 | No | $15.99 | -pcs | $- | 14.67% | $- |
![]() | B0FYNJZW4N | BOKKY | 2025-10-19 | No | $15.99 | -pcs | $- | 15.16% | $- |
![]() | B0FZKP13KZ | OURCABECUE | 2025-11-04 | No | $- | -pcs | $- | -% | $- |
![]() | B0H2G9252Q | RMNJPW | 2025-09-10 | No | $- | -pcs | $- | -% | $- |
![]() | B0H5VC5S1G | Poshetion | 2026-06-18 | No | $- | -pcs | $- | -% | $- |
![]() | B0FZHYXFVK | BOKKY | 2025-10-19 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,已经是明显的过度拥挤和价格战区。 近端新品牌新上架产品成功率是0%,全部样本都没跑出来;新品牌里没有任何合法的小商家成功案例,真正能撑起来的只有老牌大品牌,说明新人进入门槛很高、且现在几乎没有可复制的低风险切入口。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经进入高风险价格战区,不建议继续进入。 2025-2026 的新品牌新上架几乎全军覆没:新品牌样本里 15 个新品里 15 个都不盈利,成功率 0%;整体可识别盈利产品占比也只有 2.86%,而新上架产品盈利率同样是 0.00%,这不是可打的市场,是被低利润和同质化挤爆的市场。
证据很直接:近几个月新品发布集中在 2026 年 4-6 月,但新增产品几乎都落在亏损区。比如 Poshetion 2026-04 到 2026-06 连续推出 7 个新产品,全部亏损;PAASHLUX 的 B0GG936QJN 虽然标价 19.99 美元,账面毛利率看起来有 11.14%,但仍被判为不赚钱,且只有 33 条评论,根本不属于“真实小卖家成功案例”;OURCABECUE 的 B0FVLPVPFL 看起来有 17.4% 毛利率,但品牌整体 2 个新品全亏、总销售为 0,说明这类案例并不能证明新品牌能稳定跑通。真正能赚钱的样本,基本都来自老品牌或老链接改款:MISTO 的 B008C9UA9W、FLAIROSOL 的 B0BLHK66R5、Gafiwa 的 B0CR8KCZD5,都是靠老品牌势能、功能差异和更强供应链撑出来的。与此同时,市场里老牌 TrendPlain 也有 42 个亏损款,说明连成熟玩家都在被价格和同质化拖累。
对用户预算看,单个新品的中位启动预算约 6412.88 美元,折合约 4.6 万人民币,你的 50 万人民币 只能覆盖少数单品的启动,不足以对抗这种持续烧钱的竞争。结论很明确:大品牌和小卖家都不该现在进场;若硬要做,只能把目标放在已验证的老品牌路径、强差异化产品和更高价格带,但这类机会也只是“勉强可做”,不是好市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 4 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |