ProtectHobby Silverware Caddy with Handle, Utensil Holder Organizer for Kitchen, Office, Bathroom
Utensil Crocks - 产品分析报告
  • Benchmark ASIN
    B0G4W1ZK1Q
  • Marketplace
    US
  • Category ID
    16188247011
  • Analyzed Products
  • Keyword
    home kitchen
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    No price data
  • Data Date
    2026-07-26
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Low
High Risk Due to Price Competition
Newly Released Counts (All Brands)
5
New Brand (4)
Old Brand (1)
Success rate (all brands)
0.00%
New Brand (0.00%)
Old Brand (0.00%)
Most products net profit margin range
-9.16% - -3.32%
Listing

Report summary from Keble AI Agent: Listing

这个市场不值得进入:新品几乎全线亏损,已经是低利润、同质化、价格战市场;以当前数据看,不管大品牌还是小商家,都没有形成可复制的正向盈利路径。用户预算 50万 CNY 远超单个新单品的起步资金要求,但这不解决利润问题,反而说明这里的门槛主要不在钱,而在能否做出真正差异化。

Recommended Products Features Direction
B0G63TCFGW
Why do customers choose it?
  • 黑色/银色不构成明显差异化,属于常规厨房金属色系
  • 双件套不锈钢圆筒收纳架,开孔筒身设计较为通用,市场同质化高
  • 仅是基础的厨房台面餐具收纳/沥水功能,缺少可显著拉开差距的结构或场景创新
  • 更偏向需要基础台面收纳、但对品牌和设计要求不高的普通家庭厨房用户
  • Sales
    Avg. price: $11.17|Latest price: $11.99|Approx. recent monthly revenue: $558.50 (50 pcs)|Net profit margin: -10.68%
    B0F9YQCDS1
    Why do customers choose it?
  • 银色金属本色,外观非常通用。
  • 圆筒式不锈钢杯状结构,属于公开市场常见款。
  • 304不锈钢、可洗碗机清洗、可用于收纳餐叉/咖啡勺等小件。
  • 偏向需要桌面收纳餐具、强调简洁金属风格的家庭厨房用户。
  • Sales
    Avg. price: $8.33|Latest price: $8.49|Approx. recent monthly revenue: - (- pcs)|Net profit margin: -4.11%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    2 new brands2 old brands
    2 brands have new listings1 brands have new listings
    4 new listings1 new listings
    0 succeeded
    0 succeeded
    4 failed
    1 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    Old Brands

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      结论很直接:这个市场不值得进入,且对大品牌和小品牌都不友好。 现在看到的不是可复制的赚钱机会,而是一个低利润、同质化、正在走向价格战的市场;用户预算 50万 CNY 只能勉强覆盖部分单品前期投入,但不足以支撑后续的品牌、研发和长期投放。

      Early sourcing + logistics + marketing budget (USD)
      $1,066.20 - $1,066.20
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      20.00%
      New listing success rate (old brands):
      0.00%
      New listing success rate (new brands):
      0.00%
      Alternatives
      1. 利用抽屉分隔盒/抽屉收纳格来替代台面筒式收纳,通常更便宜、无需占用台面空间,也更适合小厨房。
      2. 直接使用现有的马克杯、玻璃罐或旧食品罐作为厨房工具收纳容器,几乎零成本,且容易马上替代。
      3. 改用可挂式厨房挂杆+挂钩,把常用铲勺、漏勺等悬挂收纳,能减少台面杂乱,也比购买一套金属收纳筒更灵活。
      4. 选择多层或桌边夹式小型收纳架,把工具与清洁海绵、抹布一起集中管理,适合预算有限但想提升动线的人。
      5. 使用水槽边沥水架/餐具沥干篮暂时代替工具筒,尤其适合正在洗完、需要晾干的厨具,属于更低门槛的过渡方案。
      6. 用壁挂式磁条或磁吸收纳方案来放置金属小工具,适合刀具或部分金属厨具,能腾出台面且通常一次安装后长期省事。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这个市场不适合进入,结论很明确:新品整体0%盈利,已经进入价格战区,而且当前样本里没有任何可复制的成功新品牌案例。 你现在看到的不是“还能挖机会”的市场,而是“谁进谁亏”的市场:新品牌和老品牌的新上架,几乎都在亏,且没有出现稳定的正向利润样本。

      Bysbczx
      New products with Highest revenue
      Bysbczx 2PCS Stainless Steel Kitchen Utensil Holder, Utensil Caddy & Organizer for Drying Cooking Spoons Utility Sturdy Home Kitchen Daily Use Utensil Drainer
      Recent Monthly Revenue (USD):-(-)
      B0GMYR69HLBrand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      Bysbczx 2PCS Stainless Steel Kitchen Utensil Holder, Utensil Caddy & Organizer for Drying Cooking Spoons Utility Sturdy Home Kitchen Daily Use Utensil Drainer (BLack)
      Recent Monthly Revenue (USD):$558.50(50pcs/month)
      B0G63TCFGW (4.3/5 (40 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      Bysbczx 2PCS Stainless Steel Kitchen Utensil Holder, Utensil Caddy & Organizer for Drying Cooking Spoons Utility Sturdy Home Kitchen Daily Use Utensil Drainer (Silver)
      Recent Monthly Revenue (USD):$1,199.00(100pcs/month)
      B0G63GFLCN (4.3/5 (40 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
      eispap
      Old brand with the most profitable new products
      eispap 1 Piece 304 Stainless Steel Fruit Fork Cocktail Pick Holder Jar Holder, Kitchen Utensil, Coffee Spoon Holder, Cup - Silver-Tone for Kitchen Home
      Recent Monthly Revenue (USD):-(-)
      B0F9YQCDS1 (4.5/5 (2 Reviews))Brand is an old entry in this market
      Old ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
      eispap 304 Stainless Steel Fruit Fork Cocktail Pick Holder Jar Holder, Kitchen Utensil, Coffee Spoon Holder, Cup - Tone for Kitchen Home 3.14*2.16inches
      Recent Monthly Revenue (USD):-(-)
      B0FQ3ZXRNNBrand is an old entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      ProtectHobby
      Least investment in new productsLeast profitable new productsMost investment in new products
      ProtectHobby Silverware Caddy with Handle, Utensil Holder Organizer for Kitchen, Office, Bathroom
      Recent Monthly Revenue (USD):$699.50(50pcs/month)
      B0G4W1ZK1Q (4.1/5 (13 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • #Differentiations

      Unique productsCommon products
      Bysbczx 2PCS Stainless Steel Kitchen Utensil Holder, Utensil Caddy & Organizer for Drying Cooking Spoons Utility Sturdy Home Kitchen Daily Use Utensil Drainer (BLack)
      Differentiation:
      1. 黑色款更少见,视觉对比强,容易吸引点击
      2. 双件套大小组合,桌面展示更丰富
      3. 打孔圆筒造型+黑色外观,和常见银色款区分明显
      B0G63TCFGW (4.3/5 (40 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      eispap 1 Piece 304 Stainless Steel Fruit Fork Cocktail Pick Holder Jar Holder, Kitchen Utensil, Coffee Spoon Holder, Cup - Silver-Tone for Kitchen Home
      Differentiation:
      1. 单只小号杯式设计,与常见双件套收纳筒差异大
      2. 更偏精致小件收纳,适合餐桌/咖啡区场景
      3. 体积小、造型简洁,图片里更显轻巧特别
      B0F9YQCDS1 (4.5/5 (2 Reviews))Brand is an old entry in this market
      Old ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这个市场不值得进入,结论很明确:已进入低利润、强同质化的价格战区。 目前样本里新产品盈利率为0%,而新品牌新上架产品的盈利率也是0%;相反,亏损新产品占比高达100%。市场没有给普通新卖家留下正向空间。

      Profitability difficulty
      High Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Non-Profitable Products

      Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.

      B0G4W1ZK1Q
      B0G4W1ZK1Q
      ProtectHobby
      2026-02-11
      No
      $13.99
      50pcs
      $699.5
      -23.47%
      $-164.17
      B0G63TCFGW
      B0G63TCFGW
      Bysbczx
      2026-01-20
      No
      $11.17
      50pcs
      $558.5
      -10.68%
      $-59.64
      B0G63GFLCN
      B0G63GFLCN
      Bysbczx
      2026-01-20
      No
      $11.99
      100pcs
      $1199.0
      -3.18%
      $-38.12
      B0F9YQCDS1
      B0F9YQCDS1
      eispap
      2025-05-27
      No
      $8.33
      -pcs
      $-
      -4.11%
      $-
      B0CCVLYTMS
      B0CCVLYTMS
      GLOGLOW
      2023-12-23
      No
      $14.45
      -pcs
      $-
      -6.99%
      $-
      B0FQ3ZXRNN
      B0FQ3ZXRNN
      eispap
      2025-09-07
      No
      $-
      -pcs
      $-
      -%
      $-
      B0GMYR69HL
      B0GMYR69HL
      Bysbczx
      2026-01-21
      No
      $-
      -pcs
      $-
      -%
      $-
      B0CD668XQY
      B0CD668XQY
      GLOGLOW
      2023-07-26
      No
      $-
      -pcs
      $-
      -%
      $-

      Top 20 Non-Profitable New Products

      New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.

      B0G4W1ZK1Q
      B0G4W1ZK1Q
      ProtectHobby
      2026-02-11
      No
      $13.99
      50pcs
      $699.5
      -23.47%
      $-164.17
      B0G63TCFGW
      B0G63TCFGW
      Bysbczx
      2026-01-20
      No
      $11.17
      50pcs
      $558.5
      -10.68%
      $-59.64
      B0G63GFLCN
      B0G63GFLCN
      Bysbczx
      2026-01-20
      No
      $11.99
      100pcs
      $1199.0
      -3.18%
      $-38.12
      B0FQ3ZXRNN
      B0FQ3ZXRNN
      eispap
      2025-09-07
      No
      $-
      -pcs
      $-
      -%
      $-
      B0GMYR69HL
      B0GMYR69HL
      Bysbczx
      2026-01-21
      No
      $-
      -pcs
      $-
      -%
      $-
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不适合进入,属于明显的价格战/高风险区,且对大品牌和小商家都不是好机会。 现有样本里新产品盈利率是0%,全部新上产品都没过盈利门槛;更关键的是,新品牌的新品成功率也是0%,说明真正的新进入者基本没有跑通。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable
      No data available

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      Bysbczx
      eispap
      ProtectHobby
    • #Success Rate by Entry Time

      Listing

      这个市场不适合现在进入:新品牌几乎没有成功样本,已经进入明显的低胜率竞争区。 近期看起来不是增长机会,而是新品牌集中失利、利润被压到负区间的市场;不管大品牌还是小商家,都不应把它当成一个高胜率赛道。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500000001
      202601000003
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/700000000
      2025/800000000
      2025/900000001
      2025/1000000000
      2025/1100000000
      2025/1200000000
      2026/101000002
      2026/200000001
      2026/300000000
      2026/400000000
      2026/500000000
      2026/600000000
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
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