
这个市场不值得进入:新品几乎全线亏损,已经是低利润、同质化、价格战市场;以当前数据看,不管大品牌还是小商家,都没有形成可复制的正向盈利路径。用户预算 50万 CNY 远超单个新单品的起步资金要求,但这不解决利润问题,反而说明这里的门槛主要不在钱,而在能否做出真正差异化。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入,且对大品牌和小品牌都不友好。 现在看到的不是可复制的赚钱机会,而是一个低利润、同质化、正在走向价格战的市场;用户预算 50万 CNY 只能勉强覆盖部分单品前期投入,但不足以支撑后续的品牌、研发和长期投放。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,结论很明确:新品整体0%盈利,已经进入价格战区,而且当前样本里没有任何可复制的成功新品牌案例。 你现在看到的不是“还能挖机会”的市场,而是“谁进谁亏”的市场:新品牌和老品牌的新上架,几乎都在亏,且没有出现稳定的正向利润样本。
这个市场不值得进入,结论很明确:已进入低利润、强同质化的价格战区。 目前样本里新产品盈利率为0%,而新品牌新上架产品的盈利率也是0%;相反,亏损新产品占比高达100%。市场没有给普通新卖家留下正向空间。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0G4W1ZK1Q | ProtectHobby | 2026-02-11 | No | $13.99 | 50pcs | $699.5 | -23.47% | $-164.17 |
![]() | B0G63TCFGW | Bysbczx | 2026-01-20 | No | $11.17 | 50pcs | $558.5 | -10.68% | $-59.64 |
![]() | B0G63GFLCN | Bysbczx | 2026-01-20 | No | $11.99 | 100pcs | $1199.0 | -3.18% | $-38.12 |
![]() | B0F9YQCDS1 | eispap | 2025-05-27 | No | $8.33 | -pcs | $- | -4.11% | $- |
![]() | B0CCVLYTMS | GLOGLOW | 2023-12-23 | No | $14.45 | -pcs | $- | -6.99% | $- |
![]() | B0FQ3ZXRNN | eispap | 2025-09-07 | No | $- | -pcs | $- | -% | $- |
![]() | B0GMYR69HL | Bysbczx | 2026-01-21 | No | $- | -pcs | $- | -% | $- |
![]() | B0CD668XQY | GLOGLOW | 2023-07-26 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G4W1ZK1Q | ProtectHobby | 2026-02-11 | No | $13.99 | 50pcs | $699.5 | -23.47% | $-164.17 |
![]() | B0G63TCFGW | Bysbczx | 2026-01-20 | No | $11.17 | 50pcs | $558.5 | -10.68% | $-59.64 |
![]() | B0G63GFLCN | Bysbczx | 2026-01-20 | No | $11.99 | 100pcs | $1199.0 | -3.18% | $-38.12 |
![]() | B0FQ3ZXRNN | eispap | 2025-09-07 | No | $- | -pcs | $- | -% | $- |
![]() | B0GMYR69HL | Bysbczx | 2026-01-21 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入,属于明显的价格战/高风险区,且对大品牌和小商家都不是好机会。 现有样本里新产品盈利率是0%,全部新上产品都没过盈利门槛;更关键的是,新品牌的新品成功率也是0%,说明真正的新进入者基本没有跑通。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入:新品牌几乎没有成功样本,已经进入明显的低胜率竞争区。 近期看起来不是增长机会,而是新品牌集中失利、利润被压到负区间的市场;不管大品牌还是小商家,都不应把它当成一个高胜率赛道。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |